Bharti Airtel’s digital arm Xtelify launches AI and Cloud platforms; signs global telco partnerships

Bharti Airtel’s Xtelify launched Airtel Cloud and an AI-powered telecom platform, offering up to 40% cloud savings. It also partnered with Singtel, Globe Telecom, and Airtel Africa for global deployment.

By  Storyboard18| Aug 4, 2025 4:16 PM
The company said it also entered a partnership with Singtel, Airtel Africa and Globe Telecom for a newly launched AI platform.

Bharti Airtel’s digital technology arm, Xtelify, has unveiled a sovereign, telco-grade cloud platform, Airtel Cloud, aimed at transforming enterprise cloud usage in India. As per a report by CNBC TV-18,tThe platform, designed to manage up to 140 crore transactions per minute, is now being offered commercially, promising Indian businesses up to 40% cost savings on cloud spends.

Hosted on next-generation sustainable data centers and powered by GenAI for provisioning, Airtel Cloud offers Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and advanced connectivity solutions. The company emphasized secure, scalable operations with full data residency within Indian borders and no vendor lock-in, targeting mission-critical workloads across industries.

Alongside this, Xtelify also launched a comprehensive AI-powered telecom software platform comprising modules like Xtelify Data Engine, Work, Serve, and IQ. The platform is designed to simplify telecom operations, enhance customer experience, and generate real-time insights at scale.

The launch comes with the announcement of three strategic international partnerships:

- Singtel (Singapore) will deploy Xtelify Work to optimize field operations through real-time tracking, automation, and carbon footprint reduction. - Globe Telecom (Philippines) will integrate Xtelify Serve to improve business processes and enable omnichannel, AI-led customer service. - Airtel Africa plans to roll out Xtelify’s Data Engine, Work, and IQ modules across 14 countries, empowering over 150,000 field personnel with real-time insights and fraud protection tools.

With these developments, Airtel signals a strong shift toward becoming a global tech enabler, leveraging its in-house digital capabilities to tap into the growing AI and cloud infrastructure markets.

First Published onAug 4, 2025 4:16 PM

SPOTLIGHT

DigitalFrom Clutter to Clarity: How Video is transforming B2B storytelling

According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)

Read More

Explained: Standing Committee’s draft report on India’s fight against Fake News

India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.