Neal Mohan, YouTube CEO: Creators are the new Hollywood

YouTube CEO Neal Mohan said at Brandcast, "I’ve never been more excited to see what comes next at YouTube!"

By  Storyboard18| May 20, 2024 10:44 AM
Neal Mohan said, “Creators are drawing audiences on the big screen because they’re the new Hollywood... Creators are redefining what we think of as ‘TV’."

YouTube CEO Neal Mohan highlighted how viewers are watching YouTube on the big screen, how YouTube using AI to expand creativity and more. He said at Brandcast, "I’ve never been more excited to see what comes next at YouTube!" Mohan discussed the growing influence and reach of creators and how they are driving growth in YouTube viewing on connected TV. It was creator-heavy pitch to advertisers with key announcements. Check them here.

Mohan said, “Creators are drawing audiences on the big screen because they’re the new Hollywood. They have business strategies, writers’ rooms, and production teams. They’re reimagining classic TV genres, from morning shows to sports commentary. And they’re inventing entirely new ones.”

Creators are redefining what we think of as ‘TV’, Mohan added, and "they deserve the same acclaim as other creative professionals. I believe it’s time a creator won an Emmy.”

Neal Mohan's key takeaways from YouTube Brandcast

Neal Mohan's key takeaways from YouTube Brandcast

Neal Mohan's key takeaways from YouTube Brandcast

Neal Mohan's key takeaways from YouTube Brandcast

First Published onMay 20, 2024 9:19 AM

SPOTLIGHT

Brand MakersDigital Entertainment Summit 2025: The Highlights

The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.

Read More

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.