Digital
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BMC's advertisement revenue soars 48.74%, reaches Rs 235 crore
In 2024-25, BMC collected Rs190 crore in hoarding fees, compared to Rs109.9 crore
BMC Chief Bhushan Gagrani during his budget presentation announced that BMC will soon announce the advertisement policy.
The Brihanmumbai Municipal Corporation (BMC) generated ₹234.783 crore from advertisement and hoarding fees in 2024-25, compared to ₹157.8492 crore in 2023-24, marking a 48.74 percent increase in revenue from BMC's license department. Mumbai Civic Chief, Bhushan Gagrani highlighted that the ₹74,427 crore budget estimate presented for the fiscal year 2025-26 is the biggest BMC budget to date and it reflects the demands and expectations of Mumbaikars.
In the fiscal year (FY) 2024-25, revenue from BMC's License Department was estimated at ₹324.49 crore, which has been revised to ₹260 crore, reflecting a decline of 19.87%, or ₹64.49 crore. The budget estimate for revenue from the License Department for FY 2025-26 is proposed at ₹362 crore.
According to the revenue disclosed in the 2024-25 budget, BMC generated ₹30 crore from license fees for illuminated advertisement boards/hoardings (skysigns) on BMC land through e-auction/tender (registered persons). In 2024-25, BMC collected ₹190 crore in hoarding fees, compared to ₹109.9559 crore in 2023-24.
Advertising hoarding fees from MMRDA and MSRDC sites generated ₹1.65 crore in 2024-25, compared to ₹56.79 lakh in 2022-23.
BMC collected ₹42 crore in license fees for advertisements via glow/neon signboards in 2024-25, with a proposed revenue of ₹77 crore for 2025-26. This is a sharp increase from ₹59.5206 crore collected in 2023-24.
Furthermore, BMC collected ₹1.1 crore in advertising hoarding fees from registered persons in 2024-25, compared to ₹5.2922 crore in 2023-24. In 2024-25, BMC earned ₹3.3 lakh in advertisement hoarding fees by renting its properties, compared to ₹3.32 lakh in 2023-24. The proposed revenue for 2025-26 is ₹1.1 crore.
The city's overall civic budget estimate for FY 2025-26 is proposed at ₹74,427.41 crore, which exceeds the budget estimates of 2024-25 i.e. ₹65,180.79 crore, by 14.19 percent.
Interestingly, BMC Chief Bhushan Gagrani during his budget presentation announced that BMC will soon announce the advertisement policy. The policy aims to decongest Mumbai's skyline. Following the collapse of a hoarding in Ghatkopar in May 2024, which resulted in 17 deaths and 74 injuries, the BMC released the Draft Policy for Outdoor Advertisements, 2024, in August and sought public feedback.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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