Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Union Minister for I&B and Youth Affairs & Sports, GoI Anurag Thakur interacted with representatives of leading OTT platforms today on various issues including content regulation, user experience, enhancing accessibility for the specially abled and overall growth & innovation of the sector.
In a meeting Thakur said, “OTT platforms have revolutionised the way we consume content, spurred new talent and showcased regional content at a global scale. OTT players have a responsibility of ensuring that their platform does not propagate vulgarity and abuse camouflaged as ‘creative expression’.
He also asked the platforms to be sentient of India's culture in the content it creates.
Thakur further added, “India is a diverse country; OTTs must also reflect the collective conscience of the country and provide a healthy viewing experience for people of all age groups. Platforms must also be sensitive to our cultural diversity as we unleash India’s creative economy. Ministry of I&B looks forward to furthering partnerships and engagements towards achieving this goal.”
While announcing the Best Web Series Award at International Film Festival of India in Goa, he said, “India is filled with exceptional talent; I encourage you to tell the story of a rising and aspirational New India - ready to lead the world, with a billion dreams and a billion untold stories!”
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.