Ram Mandir, Ayodhya and brands: Kalyan Jewellers showcases Ramayana inspired designs

The Nimah line has a signature style reminiscent of Karnataka’s temple jewellery and it has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi.

By  Storyboard18| Jan 20, 2024 5:15 PM
Its digital-first jewellery platform, Candere, recorded a revenue growth of approximately 30% during the recently concluded quarter as compared to the same period during the last year. It launched 12 Candere showrooms during Q2 FY 2025. (Image source: Kalyan Jewellers)(Image source: Kalyan Jewellers)

One of India's leading jewellery brands Kalyan Jewellers has created a jewellery collection 'Nimah' with "divine inspiration" that boasts existing temple-style motifs and iconography with the imagery of Lord Ram in its designs.

The Nimah line has a signature style reminiscent of Karnataka’s temple jewellery and it has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers incorporates elements from the Ramayana into Nimah's designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.

Commenting on the newly revamped collection, Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said, “This enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

First Published onJan 20, 2024 5:15 PM

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