Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
One of India's leading jewellery brands Kalyan Jewellers has created a jewellery collection 'Nimah' with "divine inspiration" that boasts existing temple-style motifs and iconography with the imagery of Lord Ram in its designs.
The Nimah line has a signature style reminiscent of Karnataka’s temple jewellery and it has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers incorporates elements from the Ramayana into Nimah's designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.
Commenting on the newly revamped collection, Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said, “This enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.