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Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes
In this early test, users are greeted with a prompt to “Enter secret code,” accompanied by a hint like “1st # in the caption.” Once the correct answer is entered, in this case, “threads”, the content unlocks, revealing a teaser for the Design account’s launch on Threads.
Meta also reported positive response to its global nudity protection feature, which automatically blurs suspected nude images.
Instagram appears to be pushing the boundaries of exclusivity and user interaction with a new test feature 'Locked Reels', accessible only by entering a secret code. Spotted on the platform’s official Design account, the feature introduces a playful yet strategic layer to content sharing, one that could redefine how creators engage their most loyal audiences.
As per the reports, in this early test, users are greeted with a prompt to “Enter secret code,” accompanied by a hint like “1st # in the caption.” Once the correct answer is entered, in this case, “threads”, the content unlocks, revealing a teaser for the Design account’s launch on Threads. It’s a subtle reveal, but it marks a potential shift in how Instagram approaches interactivity.
This isn't just about hiding content, it’s about rewarding connection and curiosity. Think influencers locking a behind-the-scenes reel with the hint “my dog’s name,” or brands teasing a product drop with a code hidden in a previous post. The approach taps into the psychology of fandom, encouraging deeper interaction and rewarding those who pay attention.
For creators and celebrities, this could become a powerful tool to drive exclusive community-building, launch hidden campaigns, or offer “easter egg” content to superfans. For marketers, it introduces a fresh format for gamified product reveals and buzz-worthy campaigns that drive engagement through mystery and participation.
However, there is no official information from Meta on 'Locked Reels'.
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