Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Meta urges judge to dismiss FTC monopoly case over Instagram, WhatsApp deals
The FTC’s lawsuit, which has been on trial since April 14, accuses Meta of buying Instagram and WhatsApp to crush competition.
While the platform promises more tools and a streamlined experience, the update is expected to frustrate some users particularly those uploading horizontal videos or longer content not originally intended for the Reels format. Critics say it could blur the line between short-form and long-form video, potentially affecting user experience and discovery.
Meta, the company behind Facebook, Instagram and WhatsApp, has asked a U.S. judge to throw out a major antitrust case brought by the Federal Trade Commission (FTC), arguing that the agency has failed to prove that Meta holds an illegal monopoly in social media, Reuters reported.
As per the media report, the FTC’s lawsuit, which has been on trial since April 14, accuses Meta of buying Instagram and WhatsApp to crush competition. The government wants the court to undo those acquisitions, saying Meta bought the apps to stop them from becoming threats.
But Meta told the court on Thursday that the FTC’s arguments don’t hold up. The company said WhatsApp was never meant to be a social network like Facebook and CEO Mark Zuckerberg knew that even before the deal. Meta also argued that Instagram actually grew and improved after the acquisition.
Meta is hoping the judge, James Boasberg, agrees to end the case early based on the evidence so far. If not, the trial will continue and could last into June. The judge could then decide whether Meta broke the law by maintaining a monopoly. If that happens, a second trial would follow to decide what action should be taken.
Meta also pushed back on the FTC’s attempt to define a narrow market of friends-and-family sharing platforms like Facebook, Instagram and Snapchat, excluding apps like TikTok, YouTube, or Reddit. Meta said that all of these platforms compete for users’ attention by showing the most engaging content.
SPOTLIGHT
Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.
Read MoreGurugram - global city or "global slum": Why does real estate thrive amidst civic failure?
As India’s urban story is rewritten in glass towers and luxury condos, Gurugram’s contradictions have become too stark to ignore.