Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
HUL's Ritesh Tiwari to take up global role | ICC test championship 2025 sees 71% drop in advertisers | Analysts bet on Priya Nair
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
Ritesh Tiwari is expected to step down as Hindustan Unilever's Chief Financial Officer (CFO). (Image source: Moneycontrol)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing, and business of brands.
HUL CFO Ritesh Tiwari likely to take up global role
The development comes shortly after HUL announced the resignation of its CEO, Rohit Jawa, marking one of the shortest tenures for the company’s top post in recent history. Jawa is set to be succeeded by Priya Nair, who will take over as Managing Director and CEO.
From 49 to 14, ICC test championship 2025 sees 71% drop in advertisers: TAM
There is a 71% decline in advertisers and 80% drop in brands. As per the data, there 44 categories, 49 advertisers and 70 brands in ICC TC 2023 against 13 categories, 14 advertiser and 14 brands in ICC TC 2025.
Analysts bet on continuity and consumer focus with Priya Nair at HUL
Nair’s elevation is seen not just as a milestone for gender diversity in Indian corporate leadership, but also as a strategic turning point for HUL, which has underperformed peers in recent years amid rising competition and changing consumer preferences.
Influencer content holds 2.2 higher attention than average digital ads: Kantar
The average skip time for branded content in ads is 7.9 seconds while for influencer content, it is 17.8 seconds. Additionally, the average time viewers spend watching influencer content in ads is 1.4 times higher than other digital ads in India, according to a Kantar report.
From a Garage in Indore to Harvard: MS Dhoni-endorsed incense brand becomes Harvard case study
Mysore Deep Perfumery House (MDPH), has been recognized for transforming a traditional, family-run incense business into a Rs 1,000 crore fragrance giant.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.