Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
MIB advisory impact on streamers | Gameskraft's Pocket52 to cease ops | #BoycottTurkey trends
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
“In a polarized environment, appearing indifferent to national sentiment, especially on matters tied to identity and security, can invite backlash that transcends regulatory consequences," a consultant said.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing, and business of brands.
MIB advisory's impact: Apple, Spotify, YouTube continue streaming of Pakistan-origin material
Platforms must weigh not just legal obligations but also public sentiment, as ignoring national sensitivities can erode brand trust and invite reputational risk.
EXCLUSIVE: Gameskraft owned Poker platform Pocket52 to cease operations in July 2025
The move comes amid a wave of consolidation and strategic shifts within India’s real-money gaming (RMG) industry, driven largely by an uncertain regulatory climate and the steep 28% GST on gaming platforms.
TRAI releases draft manual for rating properties based on digital connectivity
The new framework by the Telecom Regulatory Authority of India (TRAI) aims to standardize the assessment of buildings’ digital infrastructure. Stakeholders' comments are invited by June 2, 2025.
#BoycottTurkey trends on social media amid India-Pakistan tensions
After Turkey’s foreign minister openly backed Pakistan over India’s Operation Sindoor, Indian citizens and businesses have started divesting ties, fuelling a nationwide boycott movement.
UP Police suspends 40 social media accounts for spreading fake news
The Indian government also ramped up its digital crackdown on Pakistani artists and their content after the deadly Pahalgam terror attack on April 22.
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SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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