Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Mumbai hoarding collapse: BMC issues notice to railway authorities; Hoardings above 40x40 size to be removed
The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.
Additionally, the BMC has said that it has undertaken the demolition of illegal hoardings on “war footing” and has already begun demolition of the remaining three hoardings GRP’s land in Ghatkopar. (Image courtesy: Firstpost)
Post the collapse of the Mumbai billboard on May 13, the BMC has issued notices to the Central Railways and the Western Railways administrations to take down oversized hoardings present on their lands.
The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.
The release stated, “Taking into consideration the geographical position of Mumbai, the coastal region, its weather and wind conditions, the civic body has decided not to permit the erection of hoardings larger than 40×40 feet in size.”
Additionally, the BMC has said that it has undertaken the demolition of illegal hoardings on “war footing” and has already begun demolition of the remaining three hoardings GRP’s land in Ghatkopar, claiming that they were erected without proper authorisation and permission.
Read More: Advertisers alarmed by Mumbai hoarding collapse; ad agencies, brands call for audits and action
“The three hoardings at Chheda Nagar will be demolished, taking the wind speed into consideration,” the BMC said.
As per reports, the BMC has already removed a large hoarding of a sweet shop outside Malad railway station in Mumbai. Several citizens had complained about the hoarding via social media.
Read More: "Imagine if there was a baby oil messaging on the billboard. And it falls and kills a few mothers"
#FreeOurSkylines - Fight against illegal ad hoardings: A terrible tragedy struck on May 13 after a 100-foot-tall illegal billboard fell at a petrol pump in Ghatkopar during dust storms and unseasonal rains in Mumbai. The killer hoarding caused the deaths of over a dozen people and injured many others. The catastrophic incident outraged citizens who have been dealing with the menace of illegal ad hoardings. The people don't want just answers but solutions, as they turn to civic authorities, advertising agencies, industry bodies, brand marketers, and media owners, to take responsibility and fight against the menace of illegal advertising hoardings. So speak up and join the #FreeOurSkylines movement. Write to us at Storyboard18@nw18.com with your concerns and views, and let’s make our cities safer together.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.