As per the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has once again emerged as the undisputed leader in the English news genre during the ongoing election season. The channel's market share surpassed an impressive 50.3%, a figure greater than the combined market share of all its competitors.

In comparison, Times Now secured the second position with a distant 22.3 percent market share, followed by Republic TV at 20.8 percent and India Today TV at 6.6 percent. (Source: BARC India | Market: 10L+ | Target Group: 15-30 ABC | Period: Week 18'24, (06:00 - 24:00 Hr) | Market Share % | Top 4 channels considered)

CNN-News18’s power-packed performance comes on the back of its special election programming, delivering the most accurate information, featuring top-tier news anchors such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar and Palki Sharma. The channel's extensive network of reporters all over the country ensured comprehensive coverage of crucial election issues. CNN-News18's presentation with engaging graphics and insightful explainers simplified complex trends and data, making it easily accessible for the audience.


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BARC Ratings: CNN-News18 leads with over 50 percent market share during election season

The channel surpassed combined market share of all three competitors.

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Upstox, one of India’s wealth management platforms, announced its entry into the insurance distribution business. With this launch, the company aims to revolutionise India's insurance landscape by offering its users a simplified, transparent and customised experience of purchasing insurance in line with their needs. Currently, Upstox is offering Term Life Insurance on its platform and is also planning to roll out health, motor and travel insurance soon.


Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance. 


Recognising this gap, Upstox has now embarked on a monumental task of streamlining Life, Health, Motor, Travel insurance for its customers. By leveraging advanced technology and industry expertise, Upstox aims to simplify the insurance process - from identifying the top plans in each category to purchasing the insurance and finally making the claim process smooth as depicted in the campaign video as well.


The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. 


Just as they're about to give up, a support staff member strolls in with a smartphone, showcasing the Upstox app and its user-friendly insurance buying process. The video is a hilarious twist that highlights the simplicity of securing insurance with Upstox amidst the chaos of traditional methods, highlighted the company.


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Kavitha Subramanian, co-founder, Upstox said, "We are thrilled to expand our offerings on Upstox and foray into the insurance distribution segment. We have recognized that navigating the insurance landscape is a daunting task. Customers are inundated with so many questions - which is the right plan, what should be the correct criteria to select a plan, how much insurance cover will be enough. At Upstox, we understand these challenges, and we’re dedicated to helping our customers get answers to all of these without overwhelming them. Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive. With the launch of insurance on our platform, we will remain steadfast in our endeavour of helping our users manage their wealth effectively for a secure financial future."


In addition, insurance offerings on Upstox are very transparent. With upfront insights on claim settlement ratios for 1 and 3 years, the volume of complaints, amount settlement ratios, solvency ratios (below 1.7 are considered risky), plan features, inclusions/exclusions, and settlement timelines - Upstox aims to educate the user about what they’re purchasing. Upstox is now home to a user base of over 1.3 crore and constantly strives to help users cut through the market noise and Invest Right.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-marketing/policybazaar-rolls-out-new-ad-campaign-on-exceptional-claims-assistance-32019.htm">Policybazaar rolls out new ad campaign on exceptional claims assistance</a>

Upstox forays into insurance distribution; launches new campaign video

Flipkart, India's homegrown e-commerce marketplace, launched its insights platform, Flipkart IRIS. The platform, which stands for Insights and Research Intelligence System (IRIS), signifies a substantial advancement in providing comprehensive intelligence about customer behavior to brands. Flipkart IRIS is designed to empower brands with actionable insights tailored to their performance on the platform, fostering growth and facilitating informed decision-making, the company said. 

"Flipkart IRIS will offer a significant leap forward in functionality and usability for brands on how Indian consumers interact with products and brands. It will serve as a magic mirror for brands, providing detailed reports to guide performance improvement across funnels," Flipkart said. In addition to industry-standard comparative analysis and user behavior insights, Flipkart IRIS offers exclusive reports which will allow brands to understand the high value actions of consumers for their products on the platform. These reports will empower all brands across their growth trajectory to gain a deeper understanding of consumer behavior and market trends, allowing them to make data-driven decisions that can significantly improve conversion rates and sales, it added. 

Given the reach of Flipkart, cutting across tiers of cities and socio economic backgrounds, these insights could help brands improve performance even in offline channels. 

Flipkart aims to provide homegrown D2C and new age brands numerous benefits from Flipkart IRIS. These include uncovering new growth opportunities, mirroring the perception of  brands, optimizing marketing campaigns, enhancing customer engagement, and measuring brand health. It also aims to leverage business intelligence and rich data, so established brands are able to deep dive into the funnel, where there is an opportunity for them to grow their business, measure their performance, stay competitive and craft strategies that meet their objectives.

Sandeep Karwa, Vice President, Flipkart Ads, said, "Flipkart IRIS represents a significant advancement in empowering brands to bolster their businesses and succeed on Flipkart. With Flipkart IRIS, we aim to provide brands with actionable insights about their business performance on Flipkart. By empowering brands to make strategic decisions backed by rich data, the platform is poised to  unlock unprecedented growth opportunities for brands on the platform. Retail media spends are only 15%–20% of digital AdEx in India, compared to 25%–30% in the US and 55%–60% in China. In the first quarter of 2024, digital AdEx in India increased to over 25–30%. Despite the rapid growth, the headroom to grow is tremendous." 

Sandeep Karwa, Vice President, Flipkart Ads, is the newly appointed leader for Flipkart Ads.  Over the past 12 years at Flipkart, he has been instrumental in shaping and scaling various business categories at Flipkart. 

Retail media is the third big wave in digital after search and social across geographies. Advertising-led monetization is growing disproportionately in India. Brands use platforms like Flipkart to get discovered, to engage, and to retain their customers. 

Ecommerce major Flipkart launches Flipkart IRIS, an insights platform for brands

Mahindra & Mahindra, India’s SUV manufacturer, has teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a streetwear collection that draws inspiration from the design and colours of the Mahindra XUV  3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion Tour’, an Exhibit Property, held in Mumbai, showcasing Mahindra's innovative approach to connecting with new-age customers. 


Design elements from the XUV 3XO, like its diamond inserts and logo, have been adapted into the apparel, linking the pieces directly to the SUV’s aesthetic. This collection is targeted to attract young consumers who appreciate both modern fashion and innovative car design, stated the company.


Pratap Bose, chief design and creative officer, Mahindra & Mahindra, said, “Today, we are  excited to showcase a collection that brings together our passion for innovation across our authentic  SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s  HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the  premium compact SUV to new heights of Design, Technology, and Innovation. This collection not only  reflects the bold and distinctive features of the XUV 3XO but also complementsthe lifestyle and values  of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is  always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring  new forms of expression.” 


Hazarika and Paatni said, “We are thrilled to partner with Mahindra on this  unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with  the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation  into fashion, and we believe our customers will appreciate the creativity and authenticity behind each  piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the  new age and a progressive future.” 


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-marketing/policybazaar-rolls-out-new-ad-campaign-on-exceptional-claims-assistance-32019.htm">Policybazaar rolls out new ad campaign on exceptional claims assistance</a>

Mahindra collaborates with Santanu Hazarika and Nought One to showcase XUV 3XO inspired streetwear collection

United Breweries Limited (UBL), a part of the HEINEKEN Company, has introduced Queenfisher Beer: The Queen of Good Times, from the House of Kingfisher, in Assam and Meghalaya. The company said it is "thrilled to extend this celebration of nurturing sisterhood bonds to new
markets. 

Initially launched on March 11 in Goa, the beer garnered significant interest from the public. The launch event also unveiled the iconic calendar, now known as The Galendar captures real-life stories of women, photographed by Avani Rai. Each page includes a QR code that, when scanned, reveals unique moments of sisterhood through films directed by Kopal Naithani. The microsite, queenfisher.in, allows the public to experience the world of sisterhood as told by women and create their own personalized Galendars to share with others.

The packaging embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing the harsher judgments women often face in society, the company said. 

Vikram Bahl, CMO, United Breweries Limited, said, “Queenfisher is our way of recognizing the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Society in Assam and Meghalaya has always been at the forefront of celebrating inclusivity and Queenfisher is proud to be part of this culture. Here’s to the queens among us, who sparkle brighter when they shine together!”

The 500 ml Queenfisher Lager Beer will be readily available at leading outlets across Assam &
Meghalaya

United Breweries introduces Queenfisher Beer in Assam and Meghalaya

The Pithoragarh Chief Judicial Magistrate's court sentenced three persons to six months imprisonment for violating food safety standards in the production and distribution of Patanjali Elaichi Soan Papdi. The court also imposed fines ranging from Rs 5,000 to Rs 25,000. 

Abhishek Kumar, the assistant general manager of the company, and Leeladhar Pathak, a shopkeeper from Berinag town, were given six-month imprisonment sentence, along with fines. Ajay Joshi, the assistant manager of Kanhaji Distributors Pvt Ltd, an authorised Patanjali distributor based in Ramnagar, Nainital, also received the same jail term. 

The convictions were made under the Food Safety and Standards Act, 2006. The case started when samples of Patanjali Elaichi Navratna Soan Papdi were collected from Pathak's shop in September 2019. The samples were sent to the National Laboratory in Ghaziabad, Uttar Pradesh, for testing. The lab reports indicated that the samples did not meet the food safety standards and a case was registered in 2021. 

Patanjali Foods, formerly known as Ruchi Soya Industries Limited), filed a clarification with the BSE, on the recent news in media on "Unsafe Patanjali Soan Papdi". The statement said, "Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we may clarify that this matter pertains to the year 2019 when sampling was conducted at the premises of a distributor of Patanjali Ayurved Limited (“PAL”). A case was filed before the Chief Judicial Magistrate, Pithoragarh against the nominee of PAL and its distributor. The recent court conviction pertains solely to the nominees of PAL and its distributor who are going to challenge the conviction order." 

It added, "Kindly note that Food Business came into the fold of Patanjali Foods Limited (“the Company”) in July, 2022 only and hence the Company has no connection with this matter. The Company remains dedicated to transparency and integrity in all its operations." 


Shweta Jain has joined hospitality major The Leela Group as chief marketing and sales officer. Jain was the chief business development officer: Luxury Reserve and Craft – India and South Asia at Diageo. 

Jain who is also a member Board of Directors, Nao Spirits and Beverages Private Ltd, was with Diageo for over six years working across teams. Prior to Diageo, she was the head of marketing at William Grant & Sons. Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Headquartered in Mumbai, the Leela brand today, is owned by a Brookfield Asset Management-sponsored private real estate fund and operates twelve award-winning properties in major cities and leisure destinations across India. These include the flagship hotel in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar and Kovalam and Ashtamudi in Kerala. 

The Leela Palaces, Hotels and Resorts was voted the World’s Best Hotel Brand twice in a row by Travel + Leisure, USA, World’s Best Awards Survey, 2020 and 2021. In 2023, the brand was once again featured in the top 3 World’s Best Hotel Brands. The brand has a marketing alliance with US-based Preferred Hotels & Resorts and is a member of the Global Hotel Alliance.


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Shweta Jain joins The Leela Group as the chief marketing and sales officer

Online sales of innerwear rose by over 80 percent during FY 2024 as compared to FY 2023, as per data analysed by e-commerce enablement SaaS platform Unicommerce. This shows the growing significance of online channels for innerwear sales. The data is based on the information analysed by Unicommerce relating to the innerwear brands utilising the Unicommerce platform.

The range of products bought online includes lingerie sets, bras, panties, sleepwear, swimwear and loungewear. Other categories that have clicked higher during this period include women's sportswear, activewear and shapewear.

Unicommerce data shows buyers from more than 340 cities utilising online channels for their innerwear purchase. In addition to tier - 1 cities and metropolitans like Delhi, Gurgaon, Mumbai, Bangalore, e-commerce order volumes across tier - 2 and  tier- 3 cities rise exponentially by over 75% and 80% respectively. These include cities like Jaipur, Lucknow, Rohtak, Surat, Patna, Nagpur, and Ranchi among many others. The wider adoption of online channels indicates greater comfort for consumers across smaller towns towards making their innerwear purchases online.

Unicommerce counts leading innerwear brands like VIP Clothing, Lux Industries, Monte Carlo, PepeJeans and Bummer among others as its clients. It powers their online sales through its various solutions including multi-channel order management, warehouse & inventory management and seller-management for marketplaces.

Underscoring the growing importance of online channels, Kanishk Pathare, D2C Head at VIP Clothing Limited added, “We have witnessed a prominent shift in consumer interest from conventional, off-the-shelf buying to an online-first shopping approach. As our technology partner, Unicommerce’s platform provides the operational support to manage orders through these channels efficiently and ensures greater strength of our e-commerce supply chain”.

New-age innerwear brand Bummer is an online-first D2C company which focuses on India’s huge millennial and GenZ audience. “We have been a pure play online platform offering a myriad of options for the digitally savvy youth through our website as well as multiple marketplaces. Online channels continue to witness the growing interest of online shoppers for our products. With Unicommerce’s technology solutions, our post-purchase operations are automated for smoother order processing further enhancing our inventory visibility across channels," said Irfan Mansuri, Head of Operations at Ballr Apparels Pvt. Ltd. (Bummer).

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. Unicommerce’s technology solutions manage a large number of SKUs to meet varied user demand. Unicommerce provides a sector and size agnostic platform to meet the different industry requirements with its comprehensive offerings for end-to-end management of e-commerce and retail operations.

Commenting on the growing demand for online shopping across the innerwear segment, Kapil Makhija, MD & CEO of Unicommerce said, “Online shopping is adding newer pathways for e-commerce segments like innerwear, leading brands to tap connect more effectively with their target audience. As a technology platform, we are committed to supporting brands, retailers and marketplaces by enhancing the efficiency of their post-purchase operations.”

With a growing Annual Recurring Revenue (ARR) as of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

Online sales of innerwear grows by over 80 percent in FY24: Unicommerce

Apparel Group, a global fashion and lifestyle conglomerate, has partnered with Myntra to expand the presence of Victoria's Secret in India. 

Through this strategic partnership, Victoria's Secret will bolster their presence on Myntra. 


Victoria’s Secret will cover segments like lingerie, lounge wear, personal care products, bags and wallets. 


Commenting on the partnership with Myntra, Tushar Ved, president of Apparel Group India, added “Partnerships are key to unlocking new opportunities and achieving greater success. By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.”


Speaking on the partnership, Venu Nair, CXO - strategic partnerships & omnichannel, Myntra, said, "We are thrilled to onboard Victoria's Secret onto our platform. This collaboration not only signifies a strategic step in expanding our brand portfolio but also highlights the synergistic alliance between Myntra and the Apparel Group. By leveraging Myntra's robust e-commerce ecosystem and digital marketing prowess, coupled with Apparel Group's commitment to global fashion, we are poised to redefine the Indian fashion landscape. This association not only strengthens our foothold in the market but also reinforces our dedication to offering our customers an unparalleled shopping experience. Together, we are committed to bringing forth a diverse array of high-quality, innovative fashion choices, ensuring that every individual can express themselves authentically through their style.”


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/amazon-vs-myntra-who-will-win-over-more-gen-z-shoppers-in-india-8247.htm">Amazon vs Myntra: Who will win over more Gen Z shoppers in India?</a> 

Apparel Group partners with Myntra to expand Victoria's Secret's presence in India

Mankind Pharma has launched a nationwide campaign on the occasion of World Hypertension Day called 'Limit White India'. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

Studies have shown that 1 in 4 adults in India suffer from hypertension and 101 million people in India which is about 11.4% of the country's population, are living with diabetes. Diabetes and hypertension are often referred together as "partners in crime" due to their closely linked impact on global health. It is common knowledge that these conditions not only coexist but exacerbate each other, creating a compounded risk of severe health issues such as cardiovascular diseases, stroke, and kidney failure.  The 'Limit White India' campaign focuses on educating Indians to limit their intake of 'whites' like salt and sugar. The campaign emphasises the need for gradual lifestyle changes to improve cardiovascular health. With the goal of driving a three-year awareness program, Mankind Pharma aims to partner with healthcare professionals (HCPs) in the management of hypertension and diabetics across the country. 

"Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the 'Limit White India' campaign." said Dr Sanjay Koul, Chief Marketing Officer, Mankind Pharma Ltd. "Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being."

 As part of the campaign, Mankind Pharma will engage cardiologists, endocrinologists, diabetologists, general practitioners, and the public through educational initiatives. These include conducting journal clubs, distributing 'Cardiac Cognizance' newsletters, radio awareness programs with doctors, and blood pressure screening camps nationwide.

Mankind Pharma launches campaign on the occasion of World Hypertension Day

Amidst the ongoing water crisis in Bangalore and BWSSB’s mandate for aerators to be installed across all commercial establishments, Swiggy Instamart has partnered with Earth Fokus, a company offering water-saving solutions, to deliver water aerators to consumers in the city within 10 minutes.

As several areas in Bangalore continue grapple with the water crisis, the demand for water aerators, crucial for water conservation, has surged. In the last week, Swiggy Instamart has seen an 1400% increase in the searches for aerators on its platform compared to a month ago. These aerators are easy to install and have an instant impact resulting in a reduction of water consumption by more than 70% of water from kitchen taps and up to 50% from showers. With this, a family of four can save more than 50,000 litres of water annually. 

According to the BWSSB, water aerators and flow restrictors can lower water usage by around 60%-85%. This has prompted a proactive response from citizens and organisations alike, with a notable uptick in installing aerators across water bodies in the city. 

Swiggy Instamart has stocked three major types of aerators - Kitchen, Bath/Basin Tap, and water flow restrictors for overhead showers. The quick commerce platform plans to procure over 5000 aerators for Bangalore to meet the growing demand.

 To have quick access to this water-conserving practice, Swiggy Instamart will expand it to Mumbai, Kolkata, Chennai, Delhi-NCR, and Hyderabad. The platform is running discounts of up to 40% off on aerators to urge the installation of water aerators in a maximum number of households in the city

Swiggy Instamart to deliver aerators in 10 minutes amid ongoing water crisis in Bangalore

boAt, a brand in the consumer electronics market, has announced a collaboration with some of the filmmakers – Anurag Kashyap, Zoya Akhtar, Kabir Khan, and Guneet Monga. This collaboration marks the launch of boAt's latest innovation, Airdopes 800, a product powered by Dolby Audio.

Each filmmaker will contribute a distinctive narrative, sharing their personal encounters with the Airdopes 800 and how it enhances their creative process, stated the company.


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“We are thrilled to partner with these incredible filmmakers for the launch of the Airdopes 800,” said Aman Gupta, co-founder and CMO at boAt. “Their expertise in storytelling impeccably complements the Airdopes 800's ability to transport listeners into the heart of the action. We believe this collaboration will resonate deeply with movie lovers and audiophiles alike.”


boAt and the filmmakers will collaborate on content that explores the intersection of film and audio.


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