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BRAND MARKETING
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Brand Makers
"Gen Z are not idiots - they love great stories too": Piyush Pandey’s final lesson on storytelling
Brand Makers
“Pandeymonium”: The timeless lessons of Piyush Pandey, the man who gave Indian advertising its soul
Brand Marketing
Blinkit to continue high marketing spend to onboard new consumers, says CEO Albinder Dhindsa
Brand Marketing
HUL's BRU teams up with Google Gemini for ‘Bru-Minder’ activation
Brand Marketing
Uber rebrands ‘Uber Green’ as ‘Uber Electric’
Brand Marketing
Noida influencer’s investigation flags misleading SPF claims by popular Indian sunscreens
Brand Marketing
HUL to double down on high-growth categories, digital brand building in FY26
Advertising
HUL boosts ad spends to Rs 1,661 crore in Q2 FY26
Brand Marketing
Simply Speaking: When a brand becomes an adjective
Digital
MeitY’s draft rules promise safer digital space for brands in the age of deepfakes