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BRAND MARKETING
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Brand Marketing
HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25
Advertising
FMCG major ITC cuts ad spend to Rs 1,331 crore in FY25
Brand Marketing
Amazon wins case against Future Group, Singapore tribunal awards paltry amount in damages
Brand Marketing
Rosé and redundancies: Big tech, big ad spend, and the cost of Cannes amid mass layoffs
Brand Makers
Zohran Mamdani's Bollywood-powered campaign wins NYC Mayoral primary
How it Works
Sports Ministry approves inaugural edition of Indian Golf Premier League
Brand Marketing
Colgate India ramps up brand building, automation; Ad spends hit Rs 822 crore in FY25
Brand Marketing
DS Group eyes Rs 1,000 crore milestone for Pulse candy with multi-format expansion plan
Brand Marketing
H&M posts 3% rise in sales to $5.99 billion in March-May Q2 2025
Brand Marketing
Mars' $36 billion Kellanova merger wins U.S. approval, faces EU antitrust hurdle