Meta challenges CCI's Rs 213-crore penalty over WhatsApp privacy update

Social media giant argues far-reaching impact of antitrust order, secures January 16 hearing before NCLAT.

By  Storyboard18Jan 6, 2025 4:27 PM
Meta challenges CCI's Rs 213-crore penalty over WhatsApp privacy update
Among the key directives, WhatsApp has been told not to share user data collected on its platform with other Meta companies for advertising purposes for five years.

Meta Platforms Inc. (formerly Facebook Inc.) on Monday filed an appeal before the National Company Law Appellate Tribunal (NCLAT) against the Competition Commission of India's (CCI) penalty of Rs 213.1 crore, as per reports.

The penalty was imposed in November 2022 for what the CCI termed "abuse of dominant position" by WhatsApp in rolling out its 2021 privacy policy.

Senior counsels Kapil Sibal and Mukul Rohatgi, appearing virtually for Meta, requested an urgent hearing, arguing that the CCI's order had "wide ramifications for the industry as a whole." Accepting their plea, the NCLAT fixed the matter for hearing on January 16.

Last year, the CCI issued the cease-and-desist order and directed Meta and WhatsApp to adopt certain behavioural remedies within a defined timeline.

Its investigation found that the 2021 policy update was imposed on a 'take-it-or-leave-it' basis and compelled WhatsApp's large user base to accept and expanded data-sharing arrangement with other Meta companies without offering an effective opt-out.

Additionally, the CCI observed that by collecting and sharing WhatsApp user data with other Meta entities, the company impeded rival firms from competing effectively in both the Over-The-Top (OTT) messaging market and the online display advertising market. The regulator determined these actions breached Section 4(2)(c) and Section 4(2)(e) of the Act.

Among the key directives, WhatsApp has been told not to share user data collected on its platform with other Meta companies for advertising purposes for five years, the report added.

Beyond that period, WhatsApp must provide a thorough justification for any data-sharing with Meta’s subsidiaries, and such sharing should not be made a condition for WhatsApp services.

All Indian users, including those who have already accepted the 2021 update, will also be given the option to opt out of data-sharing via an in-app notification.

First Published on Jan 6, 2025 4:27 PM

More from Storyboard18

Digital

No relief for Ranveer Allahbadia as Supreme Court refuses to return his passport, extends protection from arrest

No relief for Ranveer Allahbadia as Supreme Court refuses to return his passport, extends protection from arrest

Brand Marketing

Google to pay $100 million to settle 14-year-old ad lawsuit

Google to pay $100 million to settle 14-year-old ad lawsuit

Digital

OpenAI seeks $40 Billion in new funding to drive AI expansion

OpenAI seeks $40 Billion in new funding to drive AI expansion

Special Coverage

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Special Coverage

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Special Coverage

AI as a Business Imperative: Industry leaders weigh its transformative impact

AI as a Business Imperative: Industry leaders weigh its transformative impact

Brand Marketing

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Special Coverage

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'