Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk's agreement with antisemitic post

The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.

By  Storyboard18Nov 18, 2023 10:53 AM
Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk's agreement with antisemitic post
In response to a user on X who had attributed the rise in online anti-Semitism to Jews, accusing them of promoting "hatred against whites", Musk responded by saying, "You have said the actual truth." (Image source: Moneycontrol)

Multiple major advertisers cut off their advertisement spending on X (Twitter) after Elon Musk’s endorsement of an antisemitic conspiracy theory on X.

In response to a user on X who had attributed the rise in online anti-Semitism to Jews, accusing them of promoting "hatred against whites", Musk responded by saying, "You have said the actual truth."

The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.

Disney said it was pausing spending on X, as did Lionsgate and Paramount Global. Apple, which spends tens of millions of dollars a year on X, also suspended advertising on the platform. They followed IBM, which cut its spending with X on Thursday.

An IBM spokesperson said Thursday that the tech giant would halt its online ad campaigns on X: “IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation.”

First Published on Nov 18, 2023 10:53 AM

More from Storyboard18

How it Works

Yuvraj Singh’s fundraiser highlights: Rishabh Pant’s top bid and Kohli’s beard banter

Yuvraj Singh’s fundraiser highlights: Rishabh Pant’s top bid and Kohli’s beard banter

How it Works

TCS yet to decide on salary hikes for employees amid economic uncertainty

TCS yet to decide on salary hikes for employees amid economic uncertainty

How it Works

Nestle offices in France searched by authorities amid bottled water probe

Nestle offices in France searched by authorities amid bottled water probe

How it Works

Elon Musk’s Tesla to launch first-ever experience centre in India on July 15

Elon Musk’s Tesla to launch first-ever experience centre in India on July 15

How it Works

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

How it Works

Zee fails to secure shareholder nod for promoter warrant issue, raising questions over funding strategy

Zee fails to secure shareholder nod for promoter warrant issue, raising questions over funding strategy

How it Works

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

How it Works

India's quick commerce market to clock Rs 2 lakh crore in 3 years: CareEdge report

India's quick commerce market to clock Rs 2 lakh crore in 3 years: CareEdge report