AD AGENCY

Brand Makers

Best advice Piyush Pandey has given to his brother Prasoon Pandey

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

Brand Makers

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

Brand Makers

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Quantum Brief

Efficacy Worldwide enters Singapore market; bolsters its leadership team

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

Quantum Brief

Mother’s Recipe assigns Bang In The Middle its creative duties

Bang In The Middle will partner Mother’s Recipe in expanding the share and footprint of the brand in India and across the globe.

Brand Makers

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

Quantum Brief

IKEA ropes in McCann for handling its global branding

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.

Quantum Brief

WPP's CEO Mark Read: When the hype around AI declines, that's when we still need to invest

WPP could double the size of the business in India in the next five years, said CEO Mark Read, as he shared his views on AI, the hype around the technology, AI's impact in elections and elections' impact on advertising. In an interview with Storyboard18, Read also spoke about India on the global stage: "India is the world's most populous country, the world's fifth biggest economy, heading to be the world's third biggest economy. In a time of some turmoil in global relations, it is great to see India taking a lead."

Quantum Brief

Havas Play inks strategic partnership with sports marketing agency, Gameplan Sports

Jeet Banerjee, director, Gameplan Sports and R Venkatsubramanian, president – investments, Havas Media India and MD, Havas Play will collaborate to construct and build this strategic alliance.

Brand Makers

Big Move: Dheeraj Sinha is FCB Group's new CEO for India, SA; Rohit Ohri promoted to global role

Storyboard18 was the first to report Sinha's move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB's Global CEO Tyler Turnbull.