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Digital
Why brands and publishers are building in-house adtech platforms: Data, CTV and privacy explained
Digital
OpenAI signals plans to build in-house adtech systems to power ChatGPT growth
Advertising
IAS to be acquired by Novacap for $1.9 Billion to further support its strategic goals
Brand Marketing
PubMatic sues Google for billions over ad monopoly violations
Advertising
The DSP reset: After Xandr, are publishers just swapping walled gardens?
Advertising
U.S. Court finds Google guilty of monopolizing digital AdTech market
Advertising
Google faces new antitrust battle over advertising tech monopoly
How it Works
MAdtech Point: Why digital advertising supply chain needs to focus on measurement
How it Works
Stacks & Strategies | The Game of MadTech and Data
How it Works
Stacks & Strategies | Influencer marketing meets ad tech