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Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

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IPL: Pan masala is the second-largest advertiser category in IPL 2023

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Storyboard18 is Network18 Group’s flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of Indian advertising and a flourishing brand marketing ecosystem. Now we’re building on that legacy and taking Storyboard18 to the next level as a destination for modern marketers building legendary brands.

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