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CTV

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Television

Targeting the heartland: IIM-A study identifies rural India as the next great TV frontier

Digital

How India’s ad monetisation model was rewritten in 2025

Digital

How CTV emerged as a leader in 2025 and took control of India's video economy

Digital

YouTube bets on subscriptions, rentals and shared plans as India shifts from free viewing to paid screens

Digital

YouTube sharpens live events, film distribution push as CTVs cross 75 million users in India

Advertising

India’s CTV ad market set to hit ₹4.26 lakh crore by 2029, nearly half of broadcast TV

How it Works

Auto brands favour CTV and remote-enabled ads for real engagement: Report

Digital

One viewer, one screen: JioStar & Nielsen reveal why the era of "wasted reach" in live sports is over

Television

Global Ad Trends 2025: Retail media and smart TVs join big tech in fight for TV dollars

Digital

India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets

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