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Brand Marketing

PepsiCo's first new corporate identity in 25 years sparks debate

Brand Marketing

Balaji Wafers' stake sale on hold amid lukewarm investor interest

Brand Makers

PepsiCo CEO Ramon Laguarta meets PM Modi as full board lands in India amid trade strains

How it Works

“Dessert mixed with pharmacy-grade caffeine”: Himatsingka slams Sting, Red Bull, Monster

Brand Marketing

IBA to Govt: Don’t tax low/no-sugar drinks like Sin Goods

Brand Marketing

Parle Agro takes PepsiCo to Delhi HC over use of ‘Fizz’ on 7Up label

Brand Marketing

PepsiCo faces U.S. lawsuit over unfair pricing practices

Advertising

PepsiCo India spends Rs 772 crore on advertising, posts Rs 883 crore profit in 2024

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In conversation with Publicis Groupe's Anupriya Acharya

Quantum Brief

Behind Leo Burnett’s PepsiCo scoop

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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