Behind Motilal Oswal’s new research-backed investing campaign

Motilal Oswal Financial Services has unveiled its brand campaign called, “The Man from Motilal Oswal”. This campaign features a distinguished character who embodies the brand's essence of offering research-backed insights in building solid relationships with the customers.

This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns people against tips by asserting, I don't give tips, only solid advice. To talk more about this campaign, CNBC-TV18 spoke to Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services.

Walunj said, “This campaign embodies the philosophy that investing is a serious business and you ought to do that with good research or advice. So if you have your research you still get advice if you don't have your research then please get qualified advice and then invest. That's the point of view that we want to put against the current trend of people diving headfirst into this whole ocean of options & futures. So we are asking people to take a step back and think about what is it that they're doing do it with proper research with proper advice and succeed in the long term.”

In this episode of Storyboard18, we also have Deepak Dhar, Founder and Group CEO of Banijay Asia.

Banijay Asia produces content for TV, film, and digital platforms including shows such as Aarya and Undekhi, factual and reality series such as Into the Wild, Masterchef, Bigg Boss, MTV Roadies has joined forces with the Space Exploration and Research Agency, SERA, to create a reality show that will select one ordinary Indian citizen to embark on a journey to space.

This innovative show format will chronicle the nationwide search and selection process ultimately leading to the chosen individual's flight to space. This projects comes on the heels of SERA’s recent announcement of India's partnership in their human space flight program as a significant step towards democratising space exploration.

Deepak Dhar, Founder and Group CEO of Banijay Asia, discussed the partnership, the anticipated content, and shifting audience preferences in India.