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The Benetton Group on Monday appointed a new Board of Directors, comprising Christian Coco (Chairman), Andrea Pezzangora, and Claudio Sforza.
Sforza has also been appointed as the Chief Executive Officer (CEO) of Italy's fashion retailer.
After graduating with a degree in Economics and Commerce at La Sapienza University in Roma, Sforza started his professional career in the realm of Administration and Finance for Pfizer, then moving up the corporate ladder in the telecommunications sector.
Prior to joining the Benetton group, Sforza worked in upper management of large corporations, public and private alike, in various industrial sectors: from Astaldi to Poste, all the way to Ilva, Telecom and Wind.
For Poste, he worked as Chief Financial Officer before taking the reins of subsidiary Postel until 2011. After that, he was CEO of Gamenet, COO of Ilva Group and lastly legal representative for the management and liquidation for Astaldi dedicated assets.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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