Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
PHD Media appoints Deepak Mann as National Strategy Head
Previously, Deepak Mann led Nielsen as director - marketing effectiveness, India & SEA.
As the Nielsen's former director - marketing effectiveness, India & SEA, Deepak Mann worked closely with advertisers across sectors to measure contribution, diagnose media platforms & formats. He drove new advertisers to join bandwagon through consultative sales and retain mature players through engagement.
Omnicom Media Group's PHD Media has appointed Deepak Mann as its national strategy head. Previously, he led Nielsen as director - marketing effectiveness, India & SEA.
Mann is armed with over two decades of experience, and he began his career with Research International as associate research manager. Then, he joined Amway India as research manager, and then he joined Amway Corporate, USA where he led CMI in various cross functional teams on different strategic projects across categories: nutrition & wellness, durables and home care.
As the former regional CMI head, Europe, India, Africa, Mann conceptualised, built and strengthened regional insights COE to put insights functions on steroids driving organization growth.
As the Nielsen's former director - marketing effectiveness, India & SEA, Mann worked closely with advertisers across sectors to measure contribution, diagnose media platforms & formats. He drove new advertisers to join bandwagon through consultative sales and retain mature players through engagement.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.