Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Storyboard18 Awards For Creativity: India’s Culture-Makers, This Stage Is Yours
The SACs invite India’s culture-makers—agencies, brands and creators—to submit work that sparked conversations, shaped culture and defined modern advertising.
Culture no longer moves in slow, predictable arcs. It shifts by the second — through a meme, a reel, a voice, a live moment, a brand’s audacity. To honour the creators driving these shifts, Storyboard18 unveils the SACs: Storyboard18 Awards for Creativity, India’s definitive platform for modern advertising and brand storytelling.
These awards focus on the creative work that shaped India’s year — work that entered conversations, defined moods, set trends, nudged behaviours and made brands feel culturally alive.
Why SACs Matter Now
Traditional awards celebrate legacy formats. SACs honours culture-first creativity—the ideas that sparked discussions, rewired consumer expectations and blended storytelling with technology. From AR-driven experiences to social stunts, from creator collaborations to iconic brand films, SACs celebrates all the ways stories show up today.
Built for Every Corner of the Creative Ecosystem
SACs is intentionally inclusive—open to agencies, brands, content studios, tech platforms, production houses and solo creators. Because today, creativity can come from anywhere. Innovations can come from a campaign, a design experiment, a young reel creator or a seasoned creative director.
With 9 core categories and 3 special honours—from Digital & Social Innovation to Creative Effectiveness and YoungGuns—the awards recognise both breakthrough thinking and high-impact craft.
A Jury That Understands the Zeitgeist
The SACs jury blends India’s top advertising leaders with platform specialists and independent creators—people who understand how culture behaves and how creativity influences it.
Judging goes beyond craft—it evaluates cultural impact, creative bravery and how well the work fits the moment.
Entries Now Open
If you’ve shaped conversations, nudged culture or pushed creativity into new formats, this platform is built for you.
Submit your entries by January 15, 2026, and claim your place among India’s culture-makers.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.