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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Amazon CEO Andy Jassy in a letter to employees acknowledged that the rapid deployment of generative AI technologies will fundamentally reshape the company's workforce in the years to come. As AI agents take over certain tasks, Amazon anticipates a shift in job roles with fewer people needed for legacy functions and new demand emerging for AI-native capabilities.
Jassy noted that while this may lead to a reduction in Amazon’s corporate headcount, it’s part of a broader evolution driven by efficiency gains from using AI extensively across the company. Over the last three years, Amazon has already trimmed approximately 27,000 jobs and this AI-driven transition suggests further restructuring is ahead.
Describing generative AI as “the most transformative technology since the Internet,” Jassy positioned Amazon’s internal strategy as one that requires employees to adapt, upskill, and participate actively in reinventing the business. He encouraged staff to become “conversant in AI” to remain valuable contributors as the company retools for an AI-first future.
“Technologies like generative AI come once in a lifetime,” Jassy said, emphasizing Amazon’s expansive investment in the space. “What started as a conviction that AI would reinvent every customer experience is quickly becoming reality.”
Jassy’s remarks underline a pivotal shift in how Big Tech leadership is framing the future of work, not just as a question of automation, but as a call to realign workforce capabilities around emerging technologies that are already reshaping business operations, customer service, and innovation pipelines.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.