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Amazon CEO Andy Jassy signals AI-led workforce realignment
Jassy noted that while this may lead to a reduction in Amazon’s corporate headcount, it’s part of a broader evolution driven by efficiency gains from using AI extensively across the company.
Jassy positioned Amazon’s internal strategy as one that requires employees to adapt, upskill, and participate actively in reinventing the business.
Amazon CEO Andy Jassy in a letter to employees acknowledged that the rapid deployment of generative AI technologies will fundamentally reshape the company's workforce in the years to come. As AI agents take over certain tasks, Amazon anticipates a shift in job roles with fewer people needed for legacy functions and new demand emerging for AI-native capabilities.
Jassy noted that while this may lead to a reduction in Amazon’s corporate headcount, it’s part of a broader evolution driven by efficiency gains from using AI extensively across the company. Over the last three years, Amazon has already trimmed approximately 27,000 jobs and this AI-driven transition suggests further restructuring is ahead.
Describing generative AI as “the most transformative technology since the Internet,” Jassy positioned Amazon’s internal strategy as one that requires employees to adapt, upskill, and participate actively in reinventing the business. He encouraged staff to become “conversant in AI” to remain valuable contributors as the company retools for an AI-first future.
“Technologies like generative AI come once in a lifetime,” Jassy said, emphasizing Amazon’s expansive investment in the space. “What started as a conviction that AI would reinvent every customer experience is quickly becoming reality.”
Jassy’s remarks underline a pivotal shift in how Big Tech leadership is framing the future of work, not just as a question of automation, but as a call to realign workforce capabilities around emerging technologies that are already reshaping business operations, customer service, and innovation pipelines.
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From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.