Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
YouTube to use Google AI to place non-skippable ads into CTVs
To ensure that a brand can show up in the right moments on the big screen to connect with engaged viewers, YouTube shared that Google AI-powered video campaigns are now being optimized for connected TV.
A Nielsen report revealed that YouTube drives higher long-term return on ad spend than TV, other online video, and paid social. (Representative Image: Szabo Viktor via Unsplash)
YouTube has been the no.1 most watched streaming platform on TV. And, the platform continues this incredible momentum as not only the top streamer, but the second most-watched media distributor overall on TV as well.
To ensure that a brand can show up in the right moments on the big screen to connect with engaged viewers, YouTube shared that Google AI-powered video campaigns are now being optimized for connected TV.
‘Video Reach Campaigns Non-Skips’, which is powered by Google AI, will deliver on reach and awareness goals of brands more efficiently, using the platform’s existing non-skippable assets, YouTube said.
The platform also shared that Google AI has been at the core of its ads solutions for years. With the new advancements, YouTube will be able to help brands drive ROI a lot more efficiently.
A Nielsen report revealed that YouTube drives higher long-term return on ad spend than TV, other online video, and paid social.
Interactivity on TV screens has more than doubled in the past year. YouTube has decided to give brands the opportunity to now take over the big screen, and put their brand front and center, alongside ways to drive interactivity. Since phones today are never far away from people, formats like QR codes are an incredibly efficient medium to drive engagement.
As a result, YouTube is launching branded QR codes for advertisers in interactive placements. The new more modern branded QR code will allow viewers to engage with brands right away, while making the big screen a more holistic branded experience, YouTube said.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.