Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

The advertising, Media and PR industry witnessed 8 percent year-on-year rise in hiring in February 2025, according to the Naukri JobSpeak report.

The overall job market sustained momentum with 4% growth in February this year, driven by the hospitality and real estate sectors at 20% and 9%, respectively.

Notably, the Artificial Intelligence (AI) and Machine Learning (ML) industry remained on the top spot, registering more than 21% of hiring in February. While recruitment in the retail sector saw a 4 percent decline, the Fast Moving Consumer Goods (FMCG) sector saw an 8% uptick.

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Furthermore, the report mentioned that the Hospitality & Telecom sectors emerged as fresher hiring hotspots, witnessing more than 23% and 11% growth, respectively.

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Unicorns from the Banking/ Financial Services & Internet/E-commerce sectors witnessed 31% and 21% growth respectively.

Among the Indian states, Odhisha (+29%), Madhya Pradesh (+20%) & Chattisgarh (+15%) emerged as the top 3 states that saw growth in hiring during February 2025. While, Kochi and Coimbatore posted +21% and +11% growth in fresher recruitment, respectively.

"The job market has begun the new year on a positive note, reporting positive growths in both Jan & Feb. Moreover, considering that February last year saw an 8% de-growth, the story looks even more promising this year around. While AI/ML hiring continues its buoyant trend, it is also encouraging to see sectors like Hospitality and Real Estate driving growth," Dr Pawan Goyal, Chief Business Officer, Naukri said.