Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
As artificial intelligence continues to reshape the media landscape, the upcoming session "AI: Platform and News – Redefining Reach, Revenue & Responsibility" at the Storyboard18 DNPA Conclave 2025 on February 27 will delve into the evolving dynamics of AI-driven content creation, distribution and monetization. The session will explore how AI-powered platforms are redefining audience engagement while raising important concerns about transparency, credibility and ethical responsibility in news dissemination.
The panel will bring together industry leaders, including Sushant Sreeram (CMO, JioStar), Manavdeep Singh (Founder, Publive), Sanjay Sindhwani (CEO, Indian Express), Aaron Rigby (Regional Director, SEASIA & India, Taboola) and Vikram Sakhuja (Group CEO, Madison Media & OOH at Madison World). The session will be moderated by Storyboard18's Editor Delshad Irani.
With AI driving innovations in content personalization, advertising technology and revenue models, media organizations and digital platforms must strike a balance between innovation and responsibility. The discussion will focus on how AI-driven algorithms prioritize news, the role of AdTech in targeted advertising, and the broader implications of automation in digital journalism.
Also Read: MeitY Secretary S Krishnan to elucidate on AI and accountability at Storyboard18 DNPA Conclave 2025
This session will lead the discussion on the impact of AI-powered algorithms on consumption and platform prioritization; the influence of AI on revenue models, personalized ad targeting and content recommendation systems. The panelists will also discuss on editorial and ethical challenges, that is ensuring fairness, credibility and transparency in AI-generated news. This session will also have discussion on the future of AI-Powered newsrooms - exploring AI’s role in audience engagement, content creation and sustainable business models. The discussion promises to provide valuable insights into the intersection of AI, digital journalism, and advertising, offering a roadmap for media organizations navigating the future of AI-driven news.
The Digital News Publishers Association (DNPA) is once again setting the stage for pivotal conversations at the highly anticipated Storyboard18 DNPA Conclave 2025, scheduled for February 27 in New Delhi. As a premier gathering of industry leaders, the event represents a key moment at the intersection of government policy and digital media evolution. One of the major highlights will be an exclusive address by a European Parliamentarian, who will shed light on their country’s groundbreaking AI Act—the first comprehensive legal framework on artificial intelligence introduced by a major global regulator.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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