Air India to fly with its new brand identity soon

Tata Sons' airline brand will unveil a new colour theme, a new livery and design to give Air India a refreshed look and feel of a global airline.

By  Storyboard18Jul 21, 2023 10:19 AM
Air India to fly with its new brand identity soon
While the airline brand is all set to unveil its new brand identity, the Competition Commission of India (CCI) is yet to approve the merger of Air India and Vistara. (Representative Image: Daniel Eledut via Unsplash)

Tata Sons’ owned Air India is undergoing a makeover, and will unveil a new brand identity in August at an event hosted in Delhi, reported CNBC-TV18.

“It is expected that Air India will unveil a new colour theme, a new livery and design to give Air India a refreshed look and feel of a global airline,” stated the report.

In addition to this, it is also expected and indicated that the airline brand will unveil its new frequent travellers loyalty program, and the merged Air India-Vistara could be following many of Vistara’s day-to-day practices.

While the airline brand is all set to unveil its new brand identity, the Competition Commission of India (CCI) is yet to approve the merger of Air India and Vistara.

Storyboard18 reported in January 2023 that the company onboarded London-based brand and design consultancy firm Futurebrands to design Air India’s new branding strategy.

In Jun 2023, Storyboard18 was the first to report that the airline major assigned its creative duties to McCann Worldgroup India. The responsibilities of the agency include developing a new brand platform and a comprehensive range of multi-channel marketing communication.

Air India's transformation plan is titled “Vihaan.AI”, which in Sanskrit signifies the dawn of a new era, with identified objectives for Air India over the next five years. Senior advertising and media executives believe that the company needs to look at amalgamating past glory and future-led technologies in order to make Air India a competitive home-grown but truly world-class brand.

First Published on Jul 21, 2023 10:19 AM

More from Storyboard18

Brand Makers

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Brand Makers

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs raises $21 million to drive omnichannel expansion