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Global beverage giant The Coca-Cola Company released its Quarter 1 2025 earnings on Tuesday. The Atlanta-headquartered company said that trademark Coca-Cola and Thums Up contributed to double-digit volume growth for the Indian market in Q1. The soft drink maker said it would continue to capitalize on the vast opportunities in developing and emerging markets. "The company is focusing on continuously improving its marketing, innovation, revenue growth management, and integrated execution capabilities with system partners across local markets," The Coca-Cola Company mentioned in its Q1 earning report.

"In India, Trademark Coca-Cola and Thums Up, a cherished regional brand, are fueling consumers and contributed to double-digit volume growth for the market in the first quarter," the company added.

On marketing initiatives taken by the company at Maha Kumbh, held in January and February 2025 at Prayagraj, Uttar Pradesh, the company said it set a new record by serving over 180 million.

"For the first time in the company’s history, the system intensified an integrated activation consisting of hundreds of refreshment zones, approximately 1,400 mobile stations, and a world-record-long 100 cooler-door wall, leading to over 180 million servings consumed during the gathering".

<a href="https://www.storyboard18.com/brand-marketing/international-biz-is-largest-growth-engine-india-in-a-good-place-pepsico-ceo-ramon-says-63263.htm">‘International business is largest growth engine, India in a good place’: PepsiCo CEO Ramon Laguarta says</a>

Overall, the company's net revenue declined 2% to $11.1 billion, driven by currency headwinds and the impact of refranchising bottling operations. The maker of Sprite, Fanta and Minute Maid 's organic revenues (non-GAAP) grew 6% while earnings per share grew 5% to $0.77.

On a consolidated basis, the unit case volume grew by 2%, led by India, China, and Brazil. Sparkling soft drinks grew 2%; trademark Coca-Cola grew 1%; juice, value-added dairy, and plant-based beverages grew 1%; water, sports, coffee, and tea grew 2%.

Value share in total Non-Alcoholic Ready-to-Drink (NARTD) beverages for the company was even as gains in the Philippines and Japan were offset by declines in Indonesia and India. 

In contrast to rival PepsiCo, Coca-Cola has said that it has limited exposure to tariffs because most of its bottling operations around the globe are locally run businesses. 

Last week, PepsiCo lowered its guidance for the year due to uncertainties created by tariffs.

"In 2025, the company expects to deliver organic revenue growth of 5% to 6%. The company’s underlying effective tax rate is estimated to be 20.8% versus 18.6% in 2024. This includes the impact of several countries enacting the global minimum tax regulations and does not include the impact of ongoing tax litigation with the US Internal Revenue Service," the company said.

Coca-Cola says marketing strategy, Maha Kumbh fuel double-digit growth in India in Q1 2025

AWL Agri Business Ltd, formerly known as Adani Wilmar, has reported a 113% year-on-year spike in its quick commerce sales volume in the fourth quarter of fiscal year 2025. 

According to the company, the quick commerce performance was driven by a strategic focus on operational improvements—particularly in product assortment, availability, and promotions and advertisements. 

The FMCG firm's revenue from alternate channels increases to more than Rs 3,600 crore than the overall sales. Fortune brand registered the highest market share in alternate channels across other categories, such as besan, flour, sugar, and poha in the March quarter.

The south region sales volume grew by 25% YoY, contributing more than 10% to the branded sales, AWL Agri said in a stock exchange filing. This growth was fuelled by improvements in distribution infrastructure, sustained marketing efforts and adoption of regional packaging.

Overall, the company's profit after tax for the Q4 FY25 stood at Rs 191 crore, up 22%. In the previous fiscal year, AWL Agri registered a profit of Rs 157 crore. 

The company's revenue jumped 38% YoY to Rs 18,230 crore in Q4 FY25 from Rs 13,223 crore in the corresponding quarter last fiscal.

The revenue of the edible oil segment saw a 45% jump to Rs 14,769 crore in the March quarter FY25, while food & FMCG's revenue stood at Rs 1,464 crore, up 9% YoY.

The company said that branded edible oils grew by 6% YoY in FY25, led by improved distribution and sustained marketing efforts.

"To capture market share from regional players, we’re investing in advertising for the Kings brand, specifically targeting social media platforms widely used in smaller towns," AWL Agri added.

In the FMCG segment, the company's wheat flour sales grew in double digits in both the Q4 and full fiscal year. Additionally, soap grew by 19% YoY in FY 25, registering a revenue of around Rs 130 crore.

AWL Agri's quick commerce sales volume jumps 113% in Q4, driven by ads and promotions

Fast-moving consumer Goods (FMCG) giant Hindustan Unilever announced its quarter 4 result for the fiscal year 2025 on Thursday. The maker of brands like Dove and Horlicks reported a 3% decline in its consolidated profit to Rs 2,475 crore in Q4 FY25 compared to Rs 2,561 crore in the corresponding quarter in FY24.

The company's standalone profit in Q4 stood at Rs 2,493 crore--an increase of 4% year-on-year.

HUL reduced its consolidated advertisement and promotion expenses by 6.5% to Rs 1,510 crore in the March quarter FY25 YoY.

In Q4 FY24, HUL's ad expenses were Rs 1,616 crore.

On a sequential basis, the consolidated ad expenses saw a marginal rise of 0.19%. HUL spent Rs 1,507 crore on ads and promotion in the December quarter (Q3) FY25.

On a standalone basis, HUL's ad expenses saw an 8.3% decline YoY to Rs 1,454 crore in Q4 FY25 compared to Rs 1,586 crore in the same period last fiscal. 

HUL's standalone Q4 FY25 earnings:

The FMCG major registered a total income of Rs 15,513 crore in the January-March quarter in FY25 versus Rs 15,077 crore in Q4 FY24.

The home care segment's revenue saw an uptick of 1.80% YoY to Rs 5,818 crore in Q4 FY25 versus Rs 5,715 crore in Q4 FY24. The beauty and well-being segment's revenue surged to Rs 3,113 crore in Q4 FY25 (up 4.21%) compared to Rs 2,987 crore in Q4 FY24. The personal care segment's revenue stood at Rs 2,124 crore in Q4 FY25, up 3% YoY. However, the revenue of food segments saw a decline of 0.38% to Rs 3,896 crore in Q4 fiscal year 2025 YoY.


HUL's consolidated Q4 FY25 earnings:

HUL's consolidated total income stood at 15,979 in January-March (Q4) FY 25 compared to Rs 15,441 crore in Q4 FY24.

The home care segment's revenue saw an uptick of 1.85% YoY to Rs 5,815 crore in Q4 FY25 versus Rs 5,709 crore in Q4 FY24. The beauty and well-being segment's revenue surged to Rs 3,265 crore in Q4 FY25 compared to Rs 3,062 crore in Q4 FY24. The personal care segment's revenue stood at Rs 2,126 crore in Q4 FY25, up 3.05% YoY. In contrast, the revenue of food segments saw a decline of 0.35% to Rs 3,896 crore in Q4 fiscal year 2025 YoY.

"We delivered a competitive performance, further strengthening our market leadership during the year. This year
marked a step up in our portfolio transformation with increased innovation in high-growth spaces, amplified investments in channels of the future, acquisition of Minimalist, divestment of Pureit, and the decision to demerge Ice Cream business. Looking ahead, we anticipate demand conditions to gradually improve over the next fiscal year," Rohit Jawa, CEO and Managing Director said.

HUL cuts ad expenses by 6.5% in Q4 FY25, consolidated profit drops by 3%

Home appliances company Havells India increased its standalone advertising and promotion spending by 7.7% year-on-year in the fourth quarter of fiscal year 2025.

The company's ad spending rose to Rs 142.27 crore in Q4 FY25 compared to Rs 132.09 crore in the corresponding quarter last fiscal. 

However, on a sequential basis, the promotion and ad spending saw a decline of 19.92%. Havells India spend Rs 177.66 crore in the October-December quarter (Q3) FY 25.

Further, the standalone profit of Havells India has increased by 16.35% to Rs 522.26 crore between January and March FY25. And, the revenue from the operation of the company surged to Rs 6,532.21 crore in Q4 FY 25 versus Rs 5,434.34 crore in the corresponding quarter last fiscal.

The revenue of the company was largely driven by cables and Lloyd consumer segments. The sales and operating revenue from cables stood at Rs 2,169.37 crore while from Lloyd Consumer, it stood at Rs 1,869.97 crore. Electrical and consumer durables' revenue was at Rs 995.92 crore in Q4 FY25 while switchgear accounted for Rs 691.36 crore, respectively.

Havells India's ads-promotion spendings up by 7.7% to Rs 142 crore in Q4 FY25

Zepto co-founder Aadit Palicha said that the company's advertisement vertical's annualised revenue run-rate (ARR) has grown five-fold in the past year. In a conversation with Y Combinator CEO Garry Tan, the Zepto CEO said that the ARR has grown from $40 million to $200 million in the past year.

"If you look at our advertising....we have grown from like a $40 million in ARR in ad revenue last year to just crossing $200 million ARR. The entire relevance engine, bidding, attribution, campaign management, automated keyword suggestions-I think we have build out a really high quality, performance ad stack out of India", Palicha stated.

Further, Palicha took a dig at the Indian startup ecosystem, saying that the founders are less ambitious. Palicha said that the startup ecosystem is post-2001 right now, and added, "People are less ambitious because we had a big reality check in 2022-23. And there is still a lot of fear and lack of ambition in general (in India).

He called for a cultural shift in the ecosystem saying that Indian entrepreneurs celebrate early traction rather than pushing for category-defining outcomes. 

"It is very easy to be at $3-4 billion in gross merchandise value. But wouldn't it be much better to go 5x or 6x? In the US, that mindset is taken for granted. Everyone has that there. But in a place like India, it is still germinating," Palicha added.

<a href="https://www.storyboard18.com/brand-makers/from-zeptos-aadit-palicha-to-ashneer-grover-startup-founders-investors-hit-back-at-piyush-goyals-jibe-61443.htm">From Zepto's Aadit Palicha to Ashneer Grover, startup founders, investors hit back at Piyush Goyal's jibe</a>


On Zepto's growth, Palicha said he is on a mission to build a "truly great internet company in India and kick off the internet revolution that should have been much bigger than it is today".

Zepto's gross order value (GOV) has inched closer to $4 billion, up 300% year-on-year growth. The Bengaluru-headquartered firm has reduced its earnings before interest, taxes, depreciation, and amortisation (EBITDA) burn by 50%.

The company is witnessing a funding spree over the last few years as Initial Public Offering (IPO) talks are in the wind. Zepto raised $1.35 billion in just five months. The company is also in talks with several top mutual fund houses to raise another $3000 million in a secondary round.

<a href="https://www.storyboard18.com/brand-marketing/zepto-drops-kiranakart-tag-ahead-of-ipo-renames-to-zepto-private-limited-62476.htm">Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited</a>

Last week, Zepto changed its parent name from Kiranakart Technologies Private Limited to Zepto Private Limited for better brand recall among stakeholders across the board.


The company has also switched its base to India from Singapore.

'Zepto's ad vertical sees 5-fold jump in ARR in past year', says co-founder Aadit Palicha

The Central Consumer Protection Authority (CCPA) has warned the coaching centre, preparing students for the IIT-JEE and NEET entrance examinations, against their misleading advertisement or the concealment of important information from consumers.

Additionally, the consumer protection body has asked coaching centres to avoid making assurances of guaranteed success. 

"Coaching centres must clearly disclose key details in their advertisements, including the student’s name, rank, course type, and whether the course was paid," CCPA said.

Further, the CCPA has asked coaching centres to properly display their advertisement in the same font size as other important information to ensure consumers are not misled.

According to the CCPA, the coaching centres have failed to adhere to the advertisement guidelines set in November 2024. The guidelines prohibit coaching centres from making false or misleading claims/advertisements to promote their services and from engaging in deceptive or unfair practices.

Notably, CCPA has taken action against misleading advertisements, unfair trade practices, and violations of consumer rights by coaching centres over the past three years.

The CCPA has issued 49 notices and imposed a total penalty of Rs 77.60 lakhs on 24 coaching centres and directed them to discontinue misleading advertisements and unfair trade practices.

Earlier, the CCPA took action against coaching centers offering services for competitive exams including UPSC CSE, IIT-JEE, NEET, RBI, NABARD, among others over misleading ads.

CCPA directs coaching centres to stop misleading ads, unfair trade practices

On Thursday, a bench of the Delhi High Court heard a lawsuit filed by Honasa Consumer Limited against Hindustan Unilever Limited (HUL) concerning an allegedly disparaging sunscreen advertisement. Both parties agreed to resolve the matter amicably. HUL consented to modify the ad and remove it from both online platforms and out-of-home (OOH) placements.

Per the agreement reached in court, HUL will alter the advertisement by changing the product's color to light yellow, ensuring it no longer resembles Honasa Consumer’s Derma Co. sunscreen. Additionally, the phrase “online bestseller” will be replaced with “some sellers.”

Attorneys for Honasa also requested that HUL withdraw its case against the brand in the Bombay High Court, to which both parties agreed.

Justice Amit Bansal noted that HUL would take down the online version of the advertisement by 24 hours, and all hoardings by both parties would be removed within 48 hours.

Senior Counsel Amit Sibal, representing Honasa — the parent company of Mamaearth — had urged the court to order immediate removal of the HUL advertisement from all platforms, including print, digital, OOH, and social media.

On April 16, Justice Bansal had remarked that, on its face, the ad appeared to be disparaging. At HUL’s request, the court granted a one-day extension for the company to file a formal response. HUL’s legal team also informed the court that it had filed a similar case against Honasa Consumer.

The court had stated: “The impugned advertisements by the defendants are clearly disparaging and misleading. Issue notice. Notice is accepted by the defendant’s counsel, who requests one day to obtain instructions. The evidence submitted relies on Division Bench judgments.”

<a href="https://www.storyboard18.com/how-it-works/brand-battles-get-personal-why-comparative-advertising-is-having-a-moment-62492.htm">Read More: Brand battles get personal: Why comparative advertising is having a moment</a>

The controversy began when Lakmé, an HUL brand, launched a marketing campaign promoting its Lakmé Sun Expert SPF 50 sunscreen. The campaign introduced a dramatized concept called the “SPF Lie Detector Test,” which alleged that some “online bestsellers” significantly overstated their SPF protection. Although the ad did not explicitly name any brands, it featured two unbranded sunscreen bottles that closely resembled Mamaearth’s The Derma Co. and Nykaa’s Dot & Key products.

Lakmé claimed the campaign was grounded in in vivo testing — a globally recognized gold standard for sunscreen efficacy — conducted by an independent accredited lab. The company asserted that while its product met the SPF 50 standard, other tested sunscreens provided protection as low as SPF 20.

Mamaearth responded quickly. Co-founder Ghazal Alagh publicly accused Lakmé and HUL of copying not just Mamaearth’s sunscreen, but other products as well — including its vitamin C face wash and onion shampoo. In a now-deleted social media post, Alagh shared side-by-side comparisons and product launch timelines with the caption “OG vs Copy” to support her claim.

“India’s FMCG sector has lacked strong competition for a long time,” Alagh wrote in another post that remains online. “We take pride in challenging the status quo and consistently pushing legacy brands to do better.”

In an exclusive statement to Storyboard18, HUL defended its sunscreen and campaign, stating that all claims were supported by rigorous testing. “Since 2015, we’ve conducted in vivo SPF testing across our sun care portfolio,” said an HUL spokesperson. The company further alleged that several popular sunscreens have been “falsely claiming SPF 50.”

“In the interest of consumers, independent lab testing has shown that some of these products fall far short of their stated SPF claims,” the spokesperson added. “This misleads consumers and could lead to potential skin issues such as pigmentation, premature aging, and dark spots. Indian consumers deserve sunscreens they can trust.”

<a href="https://www.storyboard18.com/advertising/delhi-hc-flags-huls-lakme-ad-as-disparaging-in-mamaearth-lawsuit-62443.htm">Read More: Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit</a>

Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

On Wednesday, a Delhi High Court bench heard the lawsuit filed by Honasa Consumer Limited against Hindustan Unilever Limited (HUL) over an allegedly disparaging sunscreen advertisement. After reviewing the submissions, Justice Amit Bansal found the ad to be disparaging and granted HUL one day to file its response.


Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.


Justice Bansal remarked that, on its face, the advertisement appeared to be disparaging. At the request of HUL's counsel, the court granted a one-day extension for the company to submit its reply. HUL’s legal team also informed the court that it has filed a similar lawsuit against Honasa Consumer Limited. The court asked for more details about this counter-case and noted that it would be heard separately.

The court remarked that, "A trader is not entitled to denigrate or defame the goods of his competitors while comparing his goods with that of other traders in comparative advertising. The comparing of one's goods with that of others and establishing the superiority of one's goods over that of others is permissible.

However, while doing so one is not allowed to make a statement that the goods of others are bad, inferior or undesirable as that would amount to defaming or denigrating the goods of others which is actionable. 

Attention of the court has been drawn to a in-vivo testing carried out by the plaintiff of its product, which confirms the fact that plaintiff has an SPF of 50 carried out by a government accredited laboratory. It is stated that the impugned advertisement came up for the first time on 12th April 2025. And has been appearing on print, digital and social media. 

Court further said, "Impugned advertisements of the defendants are clearly disparaging and misleading. Issue notice. Notice is accepted by the counsel on behalf of defendant who seeks one day's accommodation, to take instructions. The evidence is placed reliance on judgment of Division benches."

The dispute began when Lakmé, a brand under HUL, launched a marketing campaign promoting its SPF 50 sunscreen product, Lakmé Sun Expert. The campaign introduced a dramatized concept called the “SPF Lie Detector Test,” which suggested that certain “online bestsellers” significantly overstated their SPF protection. Though the ad did not name specific brands, it featured two unbranded sunscreen bottles that closely resembled products from Mamaearth’s The Derma Co. and Nykaa’s Dot & Key.


Read More: <a href="https://www.storyboard18.com/brand-makers/sunscreen-showdown-honasas-ghazal-alagh-takes-a-jab-at-hul-owned-lakme-62293.htm">Sunscreen showdown: Honasa's Ghazal Alagh takes a jab at HUL-owned Lakmé</a> 


According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory. The company claimed its product met the advertised SPF 50 standard, while others tested offered protection as low as SPF 20.


Mamaearth responded swiftly. Co-founder Ghazal Alagh publicly accused Lakmé and HUL of copying not only Mamaearth’s sunscreen but also other products, including its vitamin C face wash and onion shampoo. In a now-deleted social media post, Alagh shared side-by-side comparisons and product launch timelines under the headline “OG vs Copy” to back her claims.


Read More: <a href="https://www.storyboard18.com/brand-makers/skincare-brand-wars-ghazal-alagh-accuses-hul-owned-lakme-of-copying-and-backbiting-62329.htm">Mamaearth's Ghazal Alagh backtracks, deletes post accusing HUL-owned Lakmé of 'copying' and 'backbiting'</a> 


“Indian FMCG has lacked strong competition for a long time,” Alagh wrote in another post that remains online. “We take pride in challenging these norms and repeatedly waking up legacy brands.”


In an exclusive statement to Storyboard18, HUL defended its sunscreen product and the associated campaign, asserting that all claims were backed by rigorous testing. “Since 2015, we’ve conducted in vivo SPF testing across our sun care portfolio,” said an HUL spokesperson. The company also alleged that several popular sunscreen brands have been “falsely claiming SPF 50.”


“In the interest of consumers, independent lab testing has revealed that some of these products fall well short of their stated SPF claims,” the spokesperson added. “This misleads consumers and can lead to potential skin concerns like pigmentation, premature aging, and dark spots. Indian consumers deserve sunscreens they can truly trust.”


Read More: <a href="https://www.storyboard18.com/advertising/mamaearth-lakme-faceoff-skincare-brand-wars-heat-up-hul-responds-62367.htm">Mamaearth-Lakmé faceoff: Skincare brand wars heat up, HUL responds</a>

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

Decathlon Sports India Pvt Ltd has increased its advertising and promotional expenses by 33% to Rs 87.49 crore in fiscal year 2024. According to a report by the Press Trust of India, the Indian arm of the French sporting goods retailer reported a revenue of Rs 4,008.26 crore, up 2.24% year-on-year. The total business income surged to Rs 4,066 crore in FY24- the highest for Decathlon Sports in India in the past five years- reaching nearly half a billion dollars from sales.

According to the Registrar of Companies filing, the company registered gains of Rs 197.19 crore in FY24. In the previous fiscal year, the sporting company reported a loss of Rs 18.61 crore.

Sales from Indian stores stood at Rs 3,430.67 crore, while B2B sales were Rs 117.68 crore. However, Declathlon Sports India's e-commerce channels declined 2.2% to Rs 437.07 crore, compared to Rs 446.75 crore in FY23.

Decathlon Sports India is a subsidiary of French sporting goods retailer Decathlon SE. It is engaged in trading sports equipment, accessories, apparel, etc.

According to the media reports, the company has invested 100 million euros and has plans to invest another 100 million euros in the next five years.

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

The Supreme Court has ordered all State governments to set up a system for handling complaints against misleading medical advertisements within the next two months. The directive comes as part of stricter enforcement of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, which has been in place for 74 years but remains poorly implemented.

A Bench comprising Justices AS Oka and Ujjal Bhuyan stressed the urgent need for a formal grievance-redressal mechanism to prevent the spread of false medical claims that could harm public health. The Court instructed States to create dedicated channels—such as toll-free helplines and email-based complaint systems—to allow consumers to report deceptive advertisements easily.

Stricter Enforcement Against Misleading Ads
The Court made it clear that complaints must be acted upon swiftly. Once a misleading advertisement is reported, the relevant authorities must investigate the matter and, if necessary, file a criminal case against those responsible.

“As soon as complaints are received, they must be forwarded to the appropriate officers for action. If a violation is found, the officer shall lodge a complaint with the local police station so that a First Information Report (FIR) can be registered and criminal proceedings initiated,” the Court ordered.

To prevent further public deception, the Court has directed legal service authorities across the country to conduct awareness programmes about the risks of misleading medical advertisements. The National Legal Services Authority (NALSA) has been asked to coordinate these efforts.

Another major concern raised during the hearing was the lack of sufficient enforcement officers to implement the law. The Court has now ordered all State governments to appoint enough gazetted officers within the next month to oversee compliance.

Central Dashboard for Complaints
The Supreme Court also noted that a centralised dashboard for reporting misleading ads is still under development. It has given the Union government three months to ensure its completion so that all States can track and share real-time information about misleading medical claims.

“All States and the Union of India must submit a compliance report by June 2025,” the Court ordered.

The ruling comes as part of an ongoing case filed by the Indian Medical Association (IMA) against Patanjali Ayurved for running misleading advertisements that criticised modern medicine.

Initially, the Court focused on Patanjali’s claims, even temporarily banning its misleading ads and initiating contempt proceedings against its promoters, Baba Ramdev and Acharya Balkrishna. However, after repeated apologies from Patanjali, the contempt case was dropped.

Beyond Patanjali, the case has expanded to broader concerns, including misleading claims by other consumer goods companies and unethical practices in modern medicine.

Senior Advocate Shadan Farasat is assisting the Court as amicus curiae, while Additional Solicitor General KM Nataraj represented the Central government in the latest hearing.

This ruling signals a major crackdown on false medical claims, as the Supreme Court pushes for tighter regulation and stronger enforcement to protect public health.

Read More: <a href="https://cms.storyboard18.com/how-it-works/government-enforces-uniform-code-for-ethical-marketing-of-medical-devices-41716.html">Government enforces uniform code for ethical marketing of medical devices</a>

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