ARTIFICIAL INTELLIGENCE

How it Works

AI for all: Creating a safe haven for women

Reports from Harvard Business Review have raised an alarming truth: AI can perpetuate gender biases, reflecting our own societal prejudices.

How it Works

Ad fraud: How AI can help detect ad fraud

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

How it Works

How AI is shaping the next era of content monetization

Generative technology is also being utilized by content creators to bring fictional characters to life or seamlessly integrate themselves into popular memes and trends.

Quantum Brief

Microsoft announces launch of Microsoft Copilot, an AI companion

Microsoft Copilot will be available in Windows 11, Microsoft 365, Edge and Bing for a seamless AI-powered experience across applications and devices.

Quantum Brief

YouTube announces new generative AI products to usher in a new era of creative expression

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

Quantum Brief

Sunfeast Dark Fantasy employs Gen AI; offers people to share screen with Shah Rukh Khan

Using GenAI, fans can now recreate Sunfeast Dark Fantasy's advertisements featuring Shah Rukh Khan with the help of just a selfie.

How it Works

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

How it Works

Accenture invests in generative AI enabler Writer

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

How it Works

Generative AI poised to impact labour markets significantly: World Economic Forum

As per World Economic Foum, 19,000 distinct tasks across 867 different occupations likely to be impacted by LLMs. The industries with the highest estimates of overall potential exposure – both in automation and augmentation – are financial services and capital markets, along with insurance and pension management.

How it Works

AI and tech poised to revolutionize India's creator economy

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.