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BRANDING

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How it Works

Food delivery profit still elusive after a decade; Zomato, Swiggy Q2 underscore challenge

Brand Marketing

Kimberly-Clark to acquire Band-Aid, Neutrogena owner Kenvue for $48.7 billion

Advertising

HUL, Dabur, GCPL ramp up marketing as GST reshuffle sparks consumption push

Brand Marketing

Maruti Suzuki festive retail sales up 90% YoY to 4 lakh units; GST cut boosts small car demand by 30%

Brand Marketing

Tata Consumer Q2 revenue nears Rs 5,000 crore on strong India business; Profit up 11%

Brand Marketing

GCPL acquires men’s grooming brand Muuchstac to boost personal care portfolio

Brand Marketing

Tata Motors’ commercial vehicles arm renamed Tata Motors Ltd

Brand Marketing

Lenskart IPO: How founder Peyush Bansal 360-degree marketing turned eyewear into a lifestyle

Brand Marketing

Radico Khaitan’s selling & distribution spends jump 46% in Q2; A&SP to stay at 6-8% of revenue

Brand Marketing

boAt plans brand push via IPO; Earmarks Rs 150 crore for marketing

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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