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BRANDING

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Advertising

Asian Paints' profit declines by 6% in Q1 FY26 as marketing push weighs on margins

Advertising

Eternal’s AdEx nears Rs 2,000 cr in FY25; Zomato, Blinkit revenue boosted by ad income

Brand Makers

DLF's Westpark sells out: 416 units booked for over Rs 2,300 crore in Mumbai

Advertising

Paytm's marketing services revenue declined by 12.4% to Rs 247 crore in Q1 FY26

Brand Makers

Reliance Retail acquires home appliance firm Kelvinator

Brand Makers

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

Advertising

GCPL's ad spending up by 2.47% to Rs 1,369.21 crore in FY25

Brand Makers

GCPL reveals 3 pillars for growth model- Soap, insecticides, future-facing categories

Advertising

Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

Brand Makers

Dilip Piramal, family sell 32% stake of VIP Industries to Multiples Consortium

#throwback

P&G Hygiene cuts ad spend by 55% to Rs 68.7 crore in Q1 FY26

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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