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BRANDING

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Brand Marketing

Tata Motors’ commercial vehicles arm renamed Tata Motors Ltd

Brand Marketing

Lenskart IPO: How founder Peyush Bansal 360-degree marketing turned eyewear into a lifestyle

Brand Marketing

Radico Khaitan’s selling & distribution spends jump 46% in Q2; A&SP to stay at 6-8% of revenue

Brand Marketing

boAt plans brand push via IPO; Earmarks Rs 150 crore for marketing

Brand Marketing

Combiflam manufacturer Sanofi India clocks 7.5% drop in profit in Q3

Brand Marketing

TTK Prestige Q2 profit up 21% to Rs 64 crore on festive, e-commerce boost

How it Works

Mars, Cadbury end 25-year trademark battle over ‘Celebrations’

Brand Marketing

United Breweries’ beer volumes dip in Q3 on heavy monsoon; premium segment grows in double digits

How it Works

Meesho IPO: E-comm platform earmarks Rs 480 crore to strengthen AI, tech teams, automation

Brand Marketing

Meesho’s IPO plans: Rs 1,390 crore for cloud tech, Rs 1,020 crore for marketing growth, Rs 480 crore for AI hiring

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