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DIGITAL MARKETING

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Brand Marketing

Brand-side marketing roles 62% more likely to offer higher pay: Kraftshala

Advertising

Maharashtra civic polls see ₹55 crore digital ad spend on Meta, Google

Advertising

Why retail media delivers stronger returns when brands use more than one ad format

Brand Marketing

Indian startups prioritise brand building in IPO plans; Meesho, Groww, boAt allocate over Rs 1,400 crore

Digital

CCI flags rising competition risks in AI; collusion, data monopoly by big tech under lens

Brand Marketing

Advertising's identity crisis: Comedy agencies, meme metrics and the death of brand memory

Digital

74% GenZ report faster memory encoding when content is highly visual: Canva

Advertising

EaseMyTrip’s ad revenue dips 6% to Rs 80 crore in FY25, but strong holiday bookings drive growth

Brand Marketing

Puja brands raise festive marketing spend, betting up to Rs 2.5 crore per state on devotional demand

Brand Marketing

DS Group partners with WPP Media; launches digital marketing playbook 'DCODE'

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