Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

Manish Tiwary to be Managing Director of Nestlé India; Suresh Narayanan to retire next year

Unearthing Mamaearth: Decoding consumer feedback

WPP and Omnicom bag Amazon's media account after marathon global review

Infosys, ITC, Titan, Biocon: Industry leaders join Storyboard18’s Share The Spotlight movement

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Rise of legal influencers and misinformation

The growing number of legal influencers in the country is causing concern among experts about the impacts of influencer-activity in the space. 

<a href="https://www.storyboard18.com/special-coverage/rise-of-legal-influencers-and-misinformation-49410.htm">Read more</a>

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

Maruti Suzuki reported a decline of 17.4 percent in its profit in Q2 FY25. The auto major posted a standalone profit of Rs 3,069 crore compared to Rs 3,716 crore in the corresponding quarter last fiscal year. 

<a href="https://www.storyboard18.com/how-it-works/after-hyundai-announced-price-hike-now-maruti-says-it-will-increase-car-prices-by-4-49622.htm">Read more</a>

Abbey Thomas to head VW Group's Bentley as Country Head

It has been stated that Abbey Thomas will take charge in January, and will report to Jan Bures, executive director - sales, marketing and digital, at Skoda Auto Volkswagen India. 

<a href="https://www.storyboard18.com/brand-makers/abbey-thomas-to-head-vw-groups-bentley-as-country-head-report-49648.htm">Read more</a>

Myntra rolls out M-Now to join qcomm bandwagon for fashion deliveries in Bengaluru

Unlike many quick commerce companies that impose additional convenience fees for faster deliveries, Myntra has stated that it will not charge customers extra for M-Now orders at this stage. 

<a href="https://www.storyboard18.com/brand-marketing/myntra-rolls-out-m-now-to-join-qcomm-bandwagon-for-fashion-deliveries-in-bengaluru-49601.htm">Read more</a>


Trademark victory for Metro Brands: Court orders injunction against infringing company

In its ruling, the Court emphasized that the addition of the prefix "DESI" to “Mochi” did not eliminate the confusion between the two marks. 

<a href="https://www.storyboard18.com/brand-marketing/trademark-victory-for-metro-brands-court-orders-injunction-against-infringing-company-49620.htm">Read more</a>

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Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Influencers push crypto ads in rampant violation of ASCI guidelines

The ASCI guidelines state that all virtual digital asset-related advertisements released on or after April 1, 2022, must include the disc<ol>
laimer. 

<a href="https://www.storyboard18.com/brand-marketing/influencers-push-crypto-ads-in-rampant-violation-of-asci-guidelines-49176.htm">Read more</a>

The silent majority: Why brands need to embrace elderly consumers

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say. 

<a href="https://www.storyboard18.com/how-it-works/the-silent-majority-why-brands-need-to-embrace-elderly-consumers-48864.htm">Read more</a>

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition

French market research giant Ipsos eyes expansion with a potential buyout of Kantar's TV ratings data business. 
<a href="https://www.storyboard18.com/advertising/ipsos-confirms-talks-with-kantar-media-over-potential-1-billion-acquisition-49192.htm">Read more</a>

Intel Corporation's CEO Patrick Gelsinger steps down

Intel Corporation has named named chief financial officer David Zinsner and senior executive Michelle Johnston Holthaus as interim co-chief executive officers. 

<a href="https://www.storyboard18.com/brand-makers/intel-corporations-ceo-patrick-gelsinger-steps-down-49200.htm">Read more</a>

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year. 

<a href="https://www.storyboard18.com/advertising/swiggy-supercharges-ad-spend-scaling-up-13-2-to-rs-605-3-crore-in-q2-fy25-49273.htm">Read more</a>

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Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Godrej & Boyce rebrands, launches new identity

Godrej Enterprises has unveiled a transformative new brand identity that marks a significant step forward in its illustrious 127-year history. 

<a href="https://www.storyboard18.com/brand-makers/storyboard18-newsbreak-confirmed-godrej-boyce-rebrands-launches-new-identity-2-48818.htm">Read more</a>

Tamil Nadu’s online gaming rules to float next month

Stakeholders demand that video games should also be regulated by Tamil Nadu Online Gaming Authority (TNOGA) and be given equal treatment as Real Money Gaming. 

<a href="https://www.storyboard18.com/how-it-works/tamil-nadus-online-gaming-rules-to-float-next-month-48718.htm">Read more</a>

UK Competition Court rejects Google’s challenge to £7bn consumer lawsuit
UK antitrust court piles further pressure on Google by giving "unanimous" approval for search-engine consumer compensation claim to proceed. 

<a href="https://www.storyboard18.com/advertising/uk-competition-court-rejects-googles-challenge-to-7bn-consumer-lawsuit-48752.htm">Read more</a>

Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO

Apurva Sircar previously led Bandhan Bank as senior vice president and head of marketing. 

<a href="https://www.storyboard18.com/brand-makers/apurva-sircar-joins-leander-paess-flying-man-ventures-as-ceo-48766.htm">Read more</a>

Can Colgate outshine peers? Volume growth key after ad spend jump

Colgate has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance. 

<a href="https://www.storyboard18.com/how-it-works/can-colgate-outshine-peers-volume-growth-key-after-ad-spend-jump-48775.htm">Read more</a>

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Godrej & Boyce rebrands | TN's gaming rules | Apurva Sircar joins Flying Man Ventures

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB's Sanjay Jaju

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati's OTT will be launched on November 20, with over 60 FreeDish channels and archival content.

<a href="https://www.storyboard18.com/how-it-works/small-part-of-prasar-bharati-ott-will-be-subscription-based-rest-all-free-mibs-sanjay-jaju-47312.htm" rel="noopener" target="_blank">Read More</a>

Price based GST will boost counterfeit products, RAI writes to govt

The association's letter to the Finance Minister, obtained by Storyboard18, raises concerns about the GoM’s recommendations.

<a href="https://www.storyboard18.com/how-it-works/price-based-gst-will-boost-counterfeit-products-rai-writes-to-govt-47188.htm" rel="noopener" target="_blank">Read More</a>

RK Swamy's net profit declines by 62% to Rs 2.13 crore in Q2 FY25

The revenue from operations of the company reduced to Rs 65.61 crore lakh in Q2 FY 25 from Rs 79.7 crore in the corresponding quarter last fiscal.

<a href="https://www.storyboard18.com/brand-marketing/rk-swamys-net-profit-declines-by-62-to-rs-2-13-crore-in-q2-fy25-47318.htm" rel="noopener" target="_blank">Read More</a>

From MrBeast to Khaby Lame: how international influencers are taking to India

India's booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

<a href="https://www.storyboard18.com/how-it-works/from-mrbeast-to-khaby-lame-how-international-influencers-are-taking-to-india-47086.htm" rel="noopener" target="_blank">Read More</a>

Govt issues guidelines to crack down on misleading ads in coaching sector

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

Govt issues guidelines to crack down on misleading ads in coaching sector<a href="https://www.storyboard18.com/how-it-works/govt-issues-guidelines-to-crack-down-on-misleading-ads-in-the-coaching-sector-47334.htm" rel="noopener" target="_blank">Read More</a>

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy's net profit declines

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

News bulletins on private FM radio delayed; conflict over content regulation

Unlike in other countries where private radio stations seamlessly integrate news into their broadcasts, private players in democratic India are prohibited from broadcasting news; except for news bulletins from AIR that are carried in an unaltered form. 

<a href="https://www.storyboard18.com/how-it-works/exclusive-news-bulletins-on-private-fm-radio-delayed-conflict-over-content-regulation-46603.htm">Read more</a>

High taxes and policy uncertainty drive Real Money Gaming operators offshore


Real Money Gaming (RMG) was the largest contributor to the gaming sector in India, comprising 83-84% of overall revenue in FY22, according to a report by Grant Thornton Bharat titled Guardians of Safe Play: Ethical Gaming for Vibrant Bharat. 

<a href="https://www.storyboard18.com/how-it-works/high-taxes-and-policy-uncertainty-drive-real-money-gaming-operators-offshore-46611.htm">Read more</a>

I&B Ministry seeks agency to design, develop AI/ML-based integrated dashboard

The Ministry of Information and Broadcasting plans to deploy an integrated dashboard, an AI/ML-powered solution that will analyse recent news stories to forecast emerging trends. 

<a href="https://www.storyboard18.com/how-it-works/information-broadcasting-ministry-seeks-agency-to-design-develop-ai-ml-based-integrated-dashboard-46632.htm">Read more</a>

Xiaomi India's President Muralikrishnan B steps down

During his stint, Muralikrishnan B was responsible for Operations, Services, Public Affairs & Strategic Projects. 

<a href="https://www.storyboard18.com/brand-makers/xiaomi-indias-president-muralikrishnan-b-steps-down-46674.htm">Read more</a>

Diverse offerings boost festive sales for E-comm platforms- Know more


Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities. 

<a href="https://www.storyboard18.com/how-it-works/diverse-offerings-boost-festive-sales-for-e-comm-platforms-know-more-46614.htm">Read more</a>

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Private FMs' news struggle | RMG operators go offshore | Xiaomi India's President steps down

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Premium chocolate brands boost AdEx amid Indian festive season

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

<a href="https://www.storyboard18.com/brand-makers/premium-chocolate-brands-boost-adex-amid-indian-festive-season-46437.htm" rel="noopener" target="_blank">Read More</a>

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November.

<a href="https://www.storyboard18.com/brand-marketing/ipo-bound-swiggy-increases-focus-on-brand-marketing-allocates-rs-1115-crore-46476.htm" rel="noopener" target="_blank">Read More</a>

Netflix appoints Nicolle Pangis as VP - Advertising

Nicolle Pangis began her career at 24/7 Media Inc and went on to work across Xaxis, GroupM and Extreme Reach.

<a href="https://www.storyboard18.com/brand-makers/netflix-appoints-nicolle-pangis-as-vp-advertising-46440.htm" rel="noopener" target="_blank">Read More</a>
Castrol India appoints Kedar Lele as MD

Kedar has joined Castrol India after a two-decade-long career at Hindustan Unilever Limited (HUL), where he last served as the Executive Director of the company, responsible for sales and customer development, South Asia.

<a href="https://www.storyboard18.com/brand-makers/castrol-india-appoints-kedar-lele-as-md-46456.htm" rel="noopener" target="_blank">Read More</a>
Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.

<a href="https://www.storyboard18.com/how-it-works/celebs-influencers-will-face-rs-50-lakh-fine-for-surrogate-alcohol-and-tobacco-ads-46465.htm" rel="noopener" target="_blank">Read More</a>

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

High costs and limited returns- Ad spends on LinkedIn likely to go down 20%

Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms. 

<a href="https://www.storyboard18.com/digital/high-costs-and-limited-returns-ad-spends-on-linkedin-likely-to-go-down-20-46203.htm">Read more</a>

Maruti Suzuki's Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki's Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles. 

<a href="https://www.storyboard18.com/brand-marketing/maruti-suzukis-q2-result-profit-down-17-4-revenue-flat-export-sales-up-46408.htm">Read more</a>

Agency In Focus: Challenger firm LS Digital's rise in the advertising world

By capitalizing on programs such as the Google Marketing Platform (GMP) and the Direct-to-Consumer Acceleration Program (DAP), LS Digital was able to sidestep the common challenges associated with late market entry. 

<a href="https://www.storyboard18.com/advertising/agency-in-focus-challenger-firm-ls-digitals-rise-in-the-advertising-world-45484.htm">Read more</a>

Truecaller urges TRAI to allow telcos to work with third party apps to curb spam: Report

In its suggestions to the Telecom Regulatory Authority of India (TRAI) to regulate spam, Truecaller asked to allow telcos to work with third-party apps for AI-enabled spam solutions. 

<a href="https://www.storyboard18.com/how-it-works/truecaller-urges-trai-to-allow-telcos-to-work-with-third-party-apps-to-curb-spam-report-46352.htm">Read more</a>

Flipkart's advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

<a href="https://www.storyboard18.com/brand-marketing/flipkarts-advertising-income-jumps-51-to-rs-5000-crore-in-fy2024-report-46363.htm">Read more</a>

Ad spends on LinkedIn | Maruti Suzuki's Q2 result  | LS Digital’s steady rise

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year. 

<a href="https://www.storyboard18.com/advertising/festive-season-ad-spends-shift-tv-ad-spends-down-10-digital-up-20-45519.htm">Read more</a>

Disney Star's K Madhavan quits after 15 year tenure

Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company built a thriving regional entertainment portfolio. 

<a href="https://www.storyboard18.com/brand-makers/disney-stars-k-madhavan-quits-after-15-year-tenure-45640.htm">Read more</a>

Zomato's profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year. 

<a href="https://www.storyboard18.com/brand-marketing/zomatos-profit-declines-30-qoq-to-rs-176-crore-ad-expenses-surge-to-rs-343-crore-45649.htm">Read more</a>

PhonePe founders' pay cut: Salary drops to Rs 5 crore

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date. 

<a href="https://www.storyboard18.com/how-it-works/phonepe-founders-pay-cut-salary-drops-to-rs-5-crore-45594.htm">Read more</a>

Madison's Vikram Sakhuja to receive AAAI Lifetime Achievement Award

Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over 8 years, he held positions in Marketing Research and Media. 

<a href="https://www.storyboard18.com/brand-makers/madisons-vikram-sakhuja-to-receive-aaai-lifetime-achievement-award-45644.htm">Read more</a>

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TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

SC dismisses plea seeking regulatory body for OTT platforms


The petition argued that OTT platforms function without the same checks and balances that traditional media, such as films and television, are required to adhere to. 

<a href="https://www.storyboard18.com/digital/sc-dismisses-plea-seeking-regulatory-body-for-ott-platforms-45331.htm">Read more</a>

Zee Entertainment approves Punit Goenka's reappointment as MD & CEO

It was further added that under Punit Goenka's leadership, the media conglomerate emerged as a powerful player. Under his leadership, Zee has also navigated various industry challenges and opportunities. 

<a href="https://www.storyboard18.com/brand-makers/zee-entertainment-approves-punit-goenkas-reappointment-as-md-ceo-45336.htm">Read more</a>


MIB, TRAI put weight behind D2M Broadcasting, says trial in progress

Prasar Bharati, the public service broadcaster in collaboration with IIT Kanpur and Saankhya Labs, is conducting D2M trials using both high-power and low-power transmitters. 

<a href="https://www.storyboard18.com/television/mib-trai-put-weight-behind-d2m-broadcasting-says-trial-in-progress-45252.htm">Read more</a>

TTK Prestige promotes Venkatesh Vijayaraghavan to Managing Director

Vijayaraghavan, who previously served as CEO of TTK Prestige, will succeed Chandru Kalro, the outgoing MD.

<a href="https://www.storyboard18.com/brand-makers/ttk-prestige-promotes-venkatesh-vijayaraghavan-to-managing-director-45312.htm">Read more</a>

Netflix ads plan drives over 50% of Q3 sign-ups: Co-CEO GK Peters

Netflix will be launching its first-party ad server in Canada in the fourth quarter and later in rest of the ad markets in 2025. 

<a href="https://www.storyboard18.com/digital/netflix-ads-plan-drives-over-50-of-q3-sign-ups-co-ceo-gk-peters-45315.htm">Read more</a>

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SC order on OTT | Zee reappoints Punit Goenka | Govt puts weight behind D2M trial

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.


Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate's coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application 

<a href="https://www.storyboard18.com/digital/tata-brands-gear-up-to-collaborate-to-strengthen-bigbaskets-bb-now-quick-delivery-service-45027.htm">Read more</a>

Madison wins media mandate for Parag Milk Foods' Rs 100-120 cr account

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar. 

<a href="https://www.storyboard18.com/advertising/madison-wins-media-mandate-for-parag-milk-foods-rs-100-120-cr-account-45025.htm">Read more</a>

CCPA issues guidelines against greenwashing, misleading environmental claims

Consumer Affairs Secretary Nidhi Khare says that CCPA may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules. 

<a href="https://www.storyboard18.com/how-it-works/ccpa-issues-guidelines-against-greenwashing-misleading-environmental-claims-45040.htm">Read more</a>

Dabur India appoints Saurabh Lal as Executive Director of Global Operations

Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years. 

<a href="https://www.storyboard18.com/brand-makers/dabur-india-appoints-saurabh-lal-as-executive-director-of-global-operations-45103.htm">Read more</a>

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore. 

<a href="https://www.storyboard18.com/brand-marketing/tips-music-reports-21-yoy-profit-growth-in-q2-fy25-amid-strong-digital-ad-surge-45110.htm">Read more</a>

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