Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.


PIL filed against illegal betting platforms; ASCI, celebs face scrutiny

Filed by petitioner Davinder Singh, the PIL urges the court to order the blocking and censorship of URLs, mobile apps, YouTube videos, and social media handles promoting illegal gambling activities.

<a href="https://www.storyboard18.com/gaming-news/exclusive-pil-filed-against-illegal-betting-platforms-asci-celebs-face-scrutiny-63698.htm">Read More</a>

Varun Beverages' Q1 profit soars 35% to Rs 726 crore

The company's revenue from operations also demonstrated robust growth, reaching ₹5,567 crore, a 29 percent rise from the ₹4,317 crore reported in the first quarter of the previous year.

<a href="https://www.storyboard18.com/brand-makers/varun-beverages-q1-profit-soars-35-to-rs-726-crore-63895.htm">Read More</a>

ASCI’s relaxed rules spark fee surge; 'qualified' health, finance influencers to charge 30% more

Advertising Standards Council of India (ASCI)'s decision to waive professional qualification requirements for financial and health influencers sharing general information may open doors for new creators, but it also raises concerns about misinformation and market credibility.

<a href="https://www.storyboard18.com/advertising/ascis-relaxed-rules-spark-fee-surge-qualified-health-finance-influencers-to-charge-30-more-63761.htm">Read More</a>

Snap posts modest revenue beat, warns of economic headwinds as advertisers pull back

Chief Financial Officer Derek Andersen told investors on an earnings call Tuesday that some advertisers are scaling back in response to changes in U.S. trade policy.

<a href="https://www.storyboard18.com/digital/snap-posts-modest-revenue-beat-warns-of-economic-headwinds-as-advertisers-pull-back-63802.htm">Read More</a>

Sujatha V Kumar quits Visa as head of marketing for India and South Asia

Sujatha V Kumar has worked across P&G, The Coca-Cola Company, Google, The Royal Bank of Scotland.

<a href="https://www.storyboard18.com/brand-makers/visas-head-of-marketing-for-india-and-south-asia-sujatha-v-kumar-steps-down-63897.htm">Read More</a>

ASCI under fire? | Varun Beverages' Q1 profit soars 35% | Sujatha V Kumar quits Visa

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.


Landmark sessions at WAVES 2025: A call for universal access to media and entertainment


At WAVES 2025, a diverse and accomplished panel will send a powerful message: the future of media and entertainment must be one where no voice is left unheard, and every story finds its audience.

<a href="https://www.storyboard18.com/brand-makers/landmark-sessions-at-waves-2025-a-call-for-universal-access-to-media-and-entertainment-63613.htm">Read More</a>


Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks


This year, the soft drinks sector finds itself at the intersection of climate urgency, evolving consumption habits, and digital innovation. According to Shailja Joshi, Category Lead for Cola and Flavours at PepsiCo India, brands are leaning into “real-time digital engagement, bold storytelling and purpose-led narratives” to appeal to socially aware, mobile-first consumers. While television continues to play a role in broad outreach, she notes, the industry is pivoting toward immersive, personalized campaigns designed for the digital age.

<a href="https://www.storyboard18.com/how-it-works/retail-rules-q-comm-bubbles-cola-wars-heat-up-as-brands-tap-digital-playbooks-62377.htm">Read More</a>


From promising EV brand to PR pariah? The BluSmart communication breakdown


Despite a raging crisis around the brand, consumers took to social media to profess their admiration for BluSmart and its fleet of green rides. But, when EV startup BluSmart found itself in trouble recently, observers noted an uncanny silence from its branding and communications team. There were no public statements, no investor updates, no founder apologies, only a void quickly filled by investigations, speculation and criticism.


<a href="https://www.storyboard18.com/brand-makers/from-promising-ev-brand-to-pr-pariah-the-blusmart-communication-breakdown-63616.htm">Read More</a>


WAVES 2025 Summit: Mukesh Ambani to lead keynote on building India’s global entertainment future


Among the distinguished global and Indian leaders at the WAVES Summit, Mukesh Ambani will outline a bold vision for positioning India at the forefront of the global entertainment industry, on May 1.


<a href="https://www.storyboard18.com/how-it-works/waves-2025-summit-mukesh-ambani-to-lead-keynote-on-building-indias-global-entertainment-future-63693.htm">Read More</a>


Paytm's First Games receives ₹5,712 crore GST show cause notice


One97 Communications Limited, the parent company of First Games Technology Private Limited has received a show cause notice (SCN) from the Directorate General of GST Intelligence (DGGI), Delhi Zonal Unit. The notice pertains to an ongoing tax matter in the online gaming industry and proposes a demand of ₹5,712 crore in unpaid Goods and Services Tax (GST), along with applicable interest and penalties.

<a href="https://www.storyboard18.com/gaming-news/breaking-paytm-first-games-receives-%e2%82%b95712-crore-gst-show-cause-notice-63622.htm">Read More</a>


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Landmark sessions at WAVES 2025 | Cola wars heat up | BluSmart communication breakdown

Could Google's cookie delay usher in a post-Google ad era?


Google's backpedaling is like setting fire to its own credibility, say experts, adding that years of discussion, massive investment, and no meaningful progress on privacy have deepened the industry’s skepticism toward Google.

<a href="https://www.storyboard18.com/how-it-works/could-googles-cookie-delay-usher-in-a-post-google-ad-era-63397.htm" rel="noopener" target="_blank">Read More</a>

Rise of online courses for creators and dreams of digital fame meeting hard realities

As social media stardom captivates a new generation, industry experts warn that persistence, skill, and a thick skin, not just ambition, are essential for success in the volatile world of content creation.

<a href="https://www.storyboard18.com/brand-makers/rise-of-online-courses-for-creators-and-dreams-of-digital-fame-meeting-hard-realities-63413.htm" rel="noopener" target="_blank">Read More</a>

Digital Satta: Haryana govt’s new Gambling Act casts shadow over Opinion Trading platforms

It remains unclear when the state government will enforce the Act, which could effectively ban opinion trading platforms in Haryana.

<a href="https://www.storyboard18.com/gaming-news/digital-satta-haryanas-new-gambling-act-casts-shadow-over-opinion-trading-platforms-63411.htm" rel="noopener" target="_blank">Read More</a>

DoT enforces Delhi HC order of blocking unauthorized IPL 2025 streaming platforms

The Delhi High Court recently granted injunction in favour of Star India Pvt. Ltd. against several rogue websites that were illegally live-streaming IPL 2025.

<a href="https://www.storyboard18.com/how-it-works/dot-enforces-delhi-hc-order-of-blocking-unauthorized-ipl-2025-streaming-platforms-63467.htm" rel="noopener" target="_blank">Read More</a>

YouTube announces Gunjan Soni as Country Managing Director for India

Soni joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore.

<a href="https://www.storyboard18.com/brand-makers/youtube-announces-gunjan-soni-as-country-managing-director-for-india-63559.htm" rel="noopener" target="_blank">Read More</a>

Post-Google ad era | Rise of online courses for creators | Haryana govt’s Gambling act | YouTube CXO move

Maruti Suzuki's Q4 profit drops 4.28% amidst rising ad and plant expenses

Maruti Suzuki's overall profit for the fiscal year 2025 climbed to Rs 13,955 crore--a 5.64% increase year-on-year.

<a href="https://www.storyboard18.com/brand-makers/maruti-suzukis-standalone-profit-drops-by-4-28-to-rs-3711-crore-in-q4-fy25-63319.htm" rel="noopener" target="_blank">Read More</a>

WPP reports modest decline in Q1 revenue; India grew 5.5 percent fueled by GroupM's strong performance

Growth in India of 5.5% reflects continued strong new business momentum in particular at GroupM. Mark Read, WPP’s chief executive, characterized the results as “in line with expectations” and emphasized that the company was making headway on its longer-term priorities.

<a href="https://www.storyboard18.com/brand-marketing/wpp-reports-modest-decline-in-q1-revenue-india-grew-5-5-percent-63294.htm" rel="noopener" target="_blank">Read More</a>

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Industry veterans suggest that media retainers and commission frameworks must be standardized, urging industry bodies to take a more proactive role in advocating for change.

<a href="https://www.storyboard18.com/advertising/psus-fuel-reverse-auction-menace-undermining-media-ethics-and-agency-value-63178.htm" rel="noopener" target="_blank">Read More</a>

Unilever CEO Fernando Fernandez pins growth hopes on India, calls it a 'key anchor' for future strategy

Unilever CEO Fernando Fernandez placed a spotlight on India during his first earnings call as chief executive. His comments reflect the FMCG giant’s continued confidence in the Indian market.

<a href="https://www.storyboard18.com/brand-makers/unilever-ceo-fernando-fernandez-pins-growth-hopes-on-india-calls-it-a-key-anchor-for-future-strategy-63317.htm" rel="noopener" target="_blank">Read More</a>

I&B Ministry asks OTT platforms to enhance accessibility features for persons with disabilities

In the latest advisory, MIB has advised OTT platforms to fully comply with the Rights of Persons with Disabilities Act, 2016, and the IT Rules. Self-regulatory bodies are also urged to ensure that content published on OTT platforms aligns with these legal requirements.

<a href="https://www.storyboard18.com/how-it-works/ib-ministry-asks-ott-platforms-to-enhance-accessibility-features-for-persons-with-disabilities-63264.htm" rel="noopener" target="_blank">Read More</a>

Maruti Suzuki's Q4 profit drops | PSUs fuel 'Reverse Auction' menace | Unilever CEO pins growth hopes on India

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

How Google’s ad tech power skews transparency and competition in India

Publishers, agencies, and independent media buyers have long flagged concerns about Google’s outsized influence on ad tech infrastructure and economics. 

<a href="https://www.storyboard18.com/how-it-works/how-googles-ad-tech-power-skews-transparency-and-competition-in-india-62886.htm">Read more</a>

Creativeland Asia IP dispute, Delhi HC orders WinZO to deposit ₹30 lakh in three weeks

The central issue revolved around the tagline “Jeeto Har DinZo,” which Creativeland Advertising claims to have developed exclusively for WinZO Games during preliminary campaign discussions. 

<a href="https://www.storyboard18.com/advertising/creativeland-asia-ip-dispute-delhi-hc-orders-winzo-to-deposit-%e2%82%b930-lakh-in-three-weeks-62887.htm">Read more</a>

Google exec says advertisers are shifting gears as CTV becomes the new prime time

Brands are increasingly weaving CTV into their media strategies. CTV’s rise also dovetails with an evolving search ecosystem. 

<a href="https://www.storyboard18.com/advertising/google-exec-says-advertisers-are-shifting-gears-as-ctv-becomes-the-new-prime-time-62954.htm">Read more</a>

Mars Wrigley ups media spends in digital and q-comm, says CMO Nikhil Rao

Nikhil Rao pointed out that Mars Wrigley invests around 30% of its turnover into sales and marketing. The company has gradually moved towards a balanced media strategy, with spend now split 50:50 between TV and digital platforms.
 
<a href="https://www.storyboard18.com/brand-marketing/mars-wrigley-ups-media-spends-in-digital-and-q-comm-says-cmo-nikhil-rao-62668.htm">Read more</a>

Tips Music ramps up ad spends by 69% in FY25; fuels double-digit revenue growth

The company spent Rs 13.88 crore on advertising in FY25, up from Rs 8.21 crore in FY24, signaling a renewed focus on visibility across streaming platforms, social media and music launches. 

<a href="https://www.storyboard18.com/advertising/tips-music-ramps-up-ad-spends-by-69-in-fy25-fuels-double-digit-revenue-growth-63011.htm">Read more</a>

Google's US antitrust trials | Advertisers prefer CTV: Google | Mars Wrigley up media spends

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.


Eliminating the middlemen: Esports orgs are now the new-age marketing agencies


In India’s fast-evolving digital ecosystem, a quiet revolution is underway—and it's not happening in traditional ad boardrooms. It's unfolding on live streams, Discord servers, and inside the war rooms of India’s top esports organizations, which are no longer just about gaming.


With competitive esports revenue streams proving unstable and unsustainable, many of these organizations are ditching their old playbooks and reinventing themselves as full-blown marketing agencies. And in doing so, they’re not just surviving—they’re cannibalizing the turf of legacy media agencies.


<a href="https://www.storyboard18.com/gaming-news/eliminating-the-middlemen-esports-orgs-are-now-the-new-age-marketing-agencies-62761.htm">Read More</a>


Inside CTV's explosion: How brands are leveraging immersive storytelling and data


Marketers often face a critical trade-off: TV's mass reach at efficient costs versus CTV's targeted reach at higher costs, some settle for one of the two while others attempt to strike a balance. 


This balancing act has become more important as digital behaviors evolve and streaming becomes widespread in Indian households, Connected TV (CTV) is becoming a non-negotiable in media strategies, especially for brands eyeing premium audiences. 


With 40 million CTV households in India and a 21% year-on-year growth, marketers are increasingly leaning into the format for its ability to blend immersive storytelling with data-driven precision.


<a href="https://www.storyboard18.com/how-it-works/inside-ctvs-explosion-how-brands-are-leveraging-immersive-storytelling-and-data-62756.htm">Read More</a>


'If you play Rummy, I’ll become Mummy': Tamil Nadu’s RMG case reaches final stage


In a courtroom exchange that blended wit with warning, the Tamil Nadu Advocate General quipped, “If you play Rummy, I will become Mummy,” capturing the state’s stern stance on real money gaming (RMG) during an ongoing legal battle in the Madras High Court. The remark, though light-hearted, underscores the deeper paternalistic approach the state has taken toward online gaming regulation.


On Monday, the Madras High Court Bench comprising Justices S.M. Subramaniam and K. Rajasekhar concluded oral hearings in a significant case involving online rummy and other real money games. The matter concerns the constitutionality of Tamil Nadu’s recent gaming law, which the petitioners argue places arbitrary and excessive restrictions on their operations.


<a href="https://www.storyboard18.com/gaming-news/if-you-play-rummy-ill-become-mummy-tamil-nadus-rmg-case-reaches-final-stage-62755.htm">Read More</a>


NCLT dismisses insolvency petition filed against Dentsu Communication India


The Mumbai bench of the National Company Law Tribunal (NCLT) has reportedly dismissed an insolvency petition filed against Dentsu Communication India by Rohit Plastopack Pvt Ltd, citing insufficient evidence to substantiate the alleged operational debt of Rs 5.42 crore.


The tribunal, in its order of April 4, 2025, noted the absence of crucial documentation, such as delivery receipts or weighbridge slips, to confirm the actual delivery of goods to Dentsu Communication.


<a href="https://www.storyboard18.com/how-it-works/nclt-dismisses-insolvency-petition-filed-against-dentsu-communication-india-62806.htm">Read More</a>


'Shocks conscience of court': Delhi HC slams Baba Ramdev's 'indefensible' Rooh Afza remarks; asks to take down ad


The Delhi High Court has criticized yoga guru Ramdev for his "sharbat jihad" remark, calling it shocking and offensive. The court has directed Baba Ramdev’s Patanjali to immediately remove advertisements that labeled Hamdard’s popular drink Rooh Afza.


The court emphasized that such statements have the potential to harm communal harmony and violate public order.


<a href="https://www.storyboard18.com/how-it-works/shocks-conscience-of-court-delhi-hc-slams-baba-ramdevs-indefensible-rooh-afza-remarks-asks-to-take-down-ad-62836.htm">Read More</a>


Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

Esports orgs now the new-age marketing agencies | Brands tapping on the power of CTV | Delhi HC slams Baba Ramdev's 'indefensible' Rooh Afza remarks

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

GCC boom positions India at core of global advertising operations

The new wave of Global Capability Centres expansion marks more than a passing trend, observe industry experts. It’s the flavour of the season - and possibly the future of how global advertising is structured.

<a href="https://www.storyboard18.com/how-it-works/gcc-boom-positions-india-at-core-of-global-advertising-operations-62654.htm">Read More</a>

Stakeholders applaud MIB’s bold push to accelerate AVGC-XR sector growth

Industry stakeholders are calling it a significant leap forward for the Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) ecosystem.

<a href="https://www.storyboard18.com/gaming-news/stakeholders-applaud-mibs-bold-push-to-accelerate-avgc-xr-sector-growth-62656.htm">Read More</a>

The high price of ratings: Gig workers struggle under arbitrary review systems

Despite the rapid growth of the gig economy, workers face unstable incomes, algorithmic oversight, and minimal protections under increasingly rigid digital platforms.

<a href="https://www.storyboard18.com/how-it-works/the-high-price-of-ratings-gig-workers-struggle-under-arbitrary-review-systems-62651.htm">Read More</a>

To combat mislabelling/adulteration, FSSAI floats consultation paper on dairy analogue regulations

To deliberate on the compliance aspects of dairy analogues—products in which milk components are partially or fully substituted with non-milk ingredients—a stakeholder meeting was held on April 7, 2025. During the meeting, it was proposed to initiate a public consultation to invite comments and suggestions from a broader group of stakeholders.

<a href="https://www.storyboard18.com/how-it-works/to-combat-mislabelling-adulteration-fssai-floats-consultation-paper-on-dairy-analogue-regulations-62699.htm">Read More</a>

Prakash Magdum appointed as MD of NFDC

Previously, Prakash Magdum served as the director of the National Film Archive of India (NFAI) in Pune.

<a href="https://www.storyboard18.com/brand-makers/prakash-magdum-appointed-as-md-of-nfdc-62705.htm">Read More</a>

GCC boom positions India at core of global ad ops | MIB to accelerate AVGC-XR sector growth | Gig workers struggle under arbitrary review systems

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media. 

<a href="https://www.storyboard18.com/advertising/delhi-hc-flags-huls-lakme-ad-as-disparaging-in-mamaearth-lawsuit-62443.htm">Read more</a>

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

As quick commerce platforms gain traction, brands' ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern - ad fraud is bleeding budgets, skewing data, and eroding trust. 

<a href="https://www.storyboard18.com/how-it-works/behind-the-speed-ad-fraud-in-quick-commerce-could-cost-brands-up-to-rs-1000-crore-62359.htm">Read more</a>

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'
Omnicom's revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent. 

<a href="https://www.storyboard18.com/brand-marketing/global-ad-giant-omnicom-lowers-organic-growth-outlook-amid-economic-uncertainty-62385.htm">Read more</a>

Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited
The rebranding move is a strategic alignment of identity and intent as Zepto sharpens its brand recall ahead of an IPO expected in the coming months. 

<a href="https://www.storyboard18.com/brand-marketing/zepto-drops-kiranakart-tag-ahead-of-ipo-renames-to-zepto-private-limited-62476.htm">Read more</a>

Sony Music sues Myntra for Rs 5 crore over unauthorized song use
Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings. 

<a href="https://www.storyboard18.com/brand-makers/sony-music-sues-myntra-for-rs-5-crore-over-unauthorized-song-use-62446.htm">Read more</a>

Lakmé-Mamaearth faceoff | Ad frauds in quick comm | Zepto rebranding

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

Is the honeymoon over?: Why marketing vets & startups often break up early

In the startup world, agility is often valued over pedigree. And even the most celebrated resumes can be tested by the unforgiving pace of innovation, leadership temperaments or circumstances and controversies.

<a href="https://www.storyboard18.com/brand-makers/is-the-honeymoon-over-why-marketing-vets-startups-often-break-up-early-62183.htm">Read More</a>

The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy

Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.

<a href="https://www.storyboard18.com/brand-makers/the-big-break-that-changed-indian-advertising-piyush-pandey-ogilvy-62245.htm">Read More</a>

“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny

In a recent Instagram post, Allahbadia shared a reflective message signaling personal transformation and resilience. He wrote, “Bent, not broken. Still gotta change the world.”

<a href="https://www.storyboard18.com/social-media/bent-not-broken-ranveer-allahbadia-hints-at-reinvention-amid-ongoing-legal-scrutiny-62235.htm">Read More</a>

Delhi HC tells Dabur to back anti-fluoride ad claims after Colgate objects

The legal tussle also recalls a 2019 court case, when Dabur was asked to tweak ads that resembled Colgate’s packaging. This time, the conflict hinges on the content of Dabur’s fluoride-related messaging.

<a href="https://www.storyboard18.com/brand-marketing/delhi-hc-tells-dabur-to-back-anti-fluoride-ad-claims-after-colgate-objects-62229.htm">Read More</a>

Lodha brothers settle brand dispute: Macrotech emerges as sole owner

Both brothers will not have rights to each other's businesses and both parties will communicate "widely" that the two entities are different from each other.

<a href="https://www.storyboard18.com/brand-makers/lodha-brothers-settle-brand-dispute-macrotech-emerges-as-sole-owner-62268.htm">Read More</a>

Why marketing vets & startups break up | Piyush Pandey's big break |  "Bent, Not Broken"

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We bring you top five news updates from the world of advertising, marketing and business of brands.

Maharashtra joins regulatory wave, eyes licensing system for online gaming

Through this policy, Maharashtra government is aiming for two-pronged goal: protect consumers from fraud and deception, while simultaneously legitimizing a booming sector through legal and economic channels.

<a href="https://www.storyboard18.com/gaming-news/maharashtra-joins-regulatory-wave-eyes-licensing-system-for-online-gaming-62061.htm">Read More</a>

Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry

Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.

<a href="https://www.storyboard18.com/brand-marketing/prada-to-acquire-versace-in-e1-25-billion-deal-marking-major-shift-in-luxury-fashion-industry-62096.htm">Read More</a>

Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report

Traditional media sees steep declines; Amazon remains top spender across platforms.

<a href="https://www.storyboard18.com/how-it-works/digital-grabs-63-of-ecomm-ad-spends-in-2024-print-tv-drop-over-50-excellent-publicity-report-62114.htm">Read More</a>

Baba Ramdev's 'sharbat jihad' video goes viral; draws ire over controversial remark

Referring to what he described as "sharbat jihad," Baba Ramdev urged consumers to turn instead to Patanjali's line of juices and rose sharbat.

<a href="https://www.storyboard18.com/brand-marketing/baba-ramdevs-sharbat-jihad-video-goes-viral-draws-ire-over-controversial-remark-62069.htm">Read More</a>

Madhur Bajaj, former vice chairman of Bajaj Auto, passes away at 63

Born on August 19, 1952, Madhur Bajaj had a distinguished educational background. He was an alumnus of Doon School, Dehradun. Later he pursued an MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, which he completed in 1979.

<a href="https://www.storyboard18.com/brand-makers/madhur-bajaj-former-vice-chairman-of-bajaj-auto-passes-away-at-63-62122.htm">Read More</a>