Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

Manish Tiwary to be Managing Director of Nestlé India; Suresh Narayanan to retire next year

Unearthing Mamaearth: Decoding consumer feedback

WPP and Omnicom bag Amazon's media account after marathon global review

Infosys, ITC, Titan, Biocon: Industry leaders join Storyboard18’s Share The Spotlight movement

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year. 

<a href="https://www.storyboard18.com/advertising/festive-season-ad-spends-shift-tv-ad-spends-down-10-digital-up-20-45519.htm">Read more</a>

Disney Star's K Madhavan quits after 15 year tenure

Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company built a thriving regional entertainment portfolio. 

<a href="https://www.storyboard18.com/brand-makers/disney-stars-k-madhavan-quits-after-15-year-tenure-45640.htm">Read more</a>

Zomato's profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year. 

<a href="https://www.storyboard18.com/brand-marketing/zomatos-profit-declines-30-qoq-to-rs-176-crore-ad-expenses-surge-to-rs-343-crore-45649.htm">Read more</a>

PhonePe founders' pay cut: Salary drops to Rs 5 crore

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date. 

<a href="https://www.storyboard18.com/how-it-works/phonepe-founders-pay-cut-salary-drops-to-rs-5-crore-45594.htm">Read more</a>

Madison's Vikram Sakhuja to receive AAAI Lifetime Achievement Award

Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over 8 years, he held positions in Marketing Research and Media. 

<a href="https://www.storyboard18.com/brand-makers/madisons-vikram-sakhuja-to-receive-aaai-lifetime-achievement-award-45644.htm">Read more</a>

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TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

SC dismisses plea seeking regulatory body for OTT platforms


The petition argued that OTT platforms function without the same checks and balances that traditional media, such as films and television, are required to adhere to. 

<a href="https://www.storyboard18.com/digital/sc-dismisses-plea-seeking-regulatory-body-for-ott-platforms-45331.htm">Read more</a>

Zee Entertainment approves Punit Goenka's reappointment as MD & CEO

It was further added that under Punit Goenka's leadership, the media conglomerate emerged as a powerful player. Under his leadership, Zee has also navigated various industry challenges and opportunities. 

<a href="https://www.storyboard18.com/brand-makers/zee-entertainment-approves-punit-goenkas-reappointment-as-md-ceo-45336.htm">Read more</a>


MIB, TRAI put weight behind D2M Broadcasting, says trial in progress

Prasar Bharati, the public service broadcaster in collaboration with IIT Kanpur and Saankhya Labs, is conducting D2M trials using both high-power and low-power transmitters. 

<a href="https://www.storyboard18.com/television/mib-trai-put-weight-behind-d2m-broadcasting-says-trial-in-progress-45252.htm">Read more</a>

TTK Prestige promotes Venkatesh Vijayaraghavan to Managing Director

Vijayaraghavan, who previously served as CEO of TTK Prestige, will succeed Chandru Kalro, the outgoing MD.

<a href="https://www.storyboard18.com/brand-makers/ttk-prestige-promotes-venkatesh-vijayaraghavan-to-managing-director-45312.htm">Read more</a>

Netflix ads plan drives over 50% of Q3 sign-ups: Co-CEO GK Peters

Netflix will be launching its first-party ad server in Canada in the fourth quarter and later in rest of the ad markets in 2025. 

<a href="https://www.storyboard18.com/digital/netflix-ads-plan-drives-over-50-of-q3-sign-ups-co-ceo-gk-peters-45315.htm">Read more</a>

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

SC order on OTT | Zee reappoints Punit Goenka | Govt puts weight behind D2M trial

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.


Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate's coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application 

<a href="https://www.storyboard18.com/digital/tata-brands-gear-up-to-collaborate-to-strengthen-bigbaskets-bb-now-quick-delivery-service-45027.htm">Read more</a>

Madison wins media mandate for Parag Milk Foods' Rs 100-120 cr account

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar. 

<a href="https://www.storyboard18.com/advertising/madison-wins-media-mandate-for-parag-milk-foods-rs-100-120-cr-account-45025.htm">Read more</a>

CCPA issues guidelines against greenwashing, misleading environmental claims

Consumer Affairs Secretary Nidhi Khare says that CCPA may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules. 

<a href="https://www.storyboard18.com/how-it-works/ccpa-issues-guidelines-against-greenwashing-misleading-environmental-claims-45040.htm">Read more</a>

Dabur India appoints Saurabh Lal as Executive Director of Global Operations

Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years. 

<a href="https://www.storyboard18.com/brand-makers/dabur-india-appoints-saurabh-lal-as-executive-director-of-global-operations-45103.htm">Read more</a>

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore. 

<a href="https://www.storyboard18.com/brand-marketing/tips-music-reports-21-yoy-profit-growth-in-q2-fy25-amid-strong-digital-ad-surge-45110.htm">Read more</a>

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Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.


EXCLUSIVE: Is Ola's mega media account up for grabs?

Ola's media account is bound to run into hundreds of crores, making it one of the largest media accounts in the country. Storyboard18 has also learnt that Ola has finalised a large networked media agency but is yet to sign off on the deal. 

<a href="https://www.storyboard18.com/advertising/exclusive-is-olas-mega-media-account-up-for-grabs-44917.htm">Read more</a>

Media accounts worth Rs 2500 crore are up for grabs this festive season

When most companies are caught up making most of the festive season, likes of Ola, Hero MotoCorp, Lenskart, Dabur, Tata Motors and Kotak Mahindra are in the midst of media pitches. 

<a href="https://www.storyboard18.com/how-it-works/media-accounts-worth-rs-2500-crore-are-up-for-grabs-this-festive-season-44916.htm">Read more</a>

Zydus Wellness appoints Arijit Sengupta as CMO

Previously, Arijit Sengupta led Reckitt as global marketing head - digital startup. 

<a href="https://www.storyboard18.com/brand-makers/zydus-wellness-appoints-arijit-sengupta-as-cmo-44973.htm">Read more</a>

Rubeena Singh quits Anymind Group; Siddharth Kelkar, Aditya Aima to lead India, MENA ops

Siddharth Kelkar and Aditya Aima have been given additional responsibility to co-lead the company’s India and MENA operations as Co-Managing Director, India and MENA. 

<a href="https://www.storyboard18.com/brand-makers/rubeena-singh-quits-anymind-group-siddharth-kelkar-aditya-aima-to-lead-india-mena-ops-44954.htm">Read more</a>

Have banks lost the customer-service plot?

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high? 

<a href="https://www.storyboard18.com/how-it-works/have-banks-lost-the-customer-service-plot-44401.htm">Read more</a>


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Ola media account pitched: Excl | Banks lost the service plot? | Media accounts up for grabs

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

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Women in marketing roles have come far, but still have a long way to go

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay. 

<a href="https://www.storyboard18.com/how-it-works/women-in-marketing-roles-have-come-far-but-still-have-a-long-way-to-go-43495.htm">Read more</a>

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith, the media agency of Publicis Groupe. 

<a href="https://www.storyboard18.com/how-it-works/festive-forecast-auto-and-finance-lead-the-way-in-digital-advertising-says-zeniths-jai-lala-44390.htm">Read more</a>

ACC announces $170 million base price for Asia Cup media rights; auction slated for Nov 1

The rights package encompasses the Men's Asia Cup, Women's Asia Cup and several under-19 and emerging team competitions. 

<a href="https://www.storyboard18.com/gaming-news/acc-announces-170-million-base-price-for-asia-cup-media-rights-auction-slated-for-nov-1-44205.htm">Read more</a>

American QSR Jamba to debut in Mumbai


The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers. 

<a href="https://www.storyboard18.com/brand-marketing/american-qsr-jamba-to-debut-in-mumbai-44477.htm">Read more</a>

Dentsu India appoints Abhirup Datta as CEO, Performance Media Solutions

Abhirup Datta's primary focus will be driving sales growth at Sokrati, expanding market presence, delivering innovative go-to-market strategies, and achieving exceptional client growth. 

<a href="https://www.storyboard18.com/brand-makers/dentsu-india-appoints-abhirup-datta-as-ceo-performance-media-solutions-44434.htm">Read more</a>

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Festive ads surge | Jamba to debut in Mumbai | Women in marketing face challenge

Storyboard18 presents FAST FIVE ⬇

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Dubai court rejects Honasa Consumer grievance filed over fiasco with UAE distributor

The Court of Merits in Dubai has rejected the grievances filed by Honasa and its distributor in the Middle East and African region (RSM General Trading) and ordered to attach assets of Honasa Consumer in UAE along with refusal to cancel its trading license. 

<a href="https://www.storyboard18.com/how-it-works/dubai-court-rejects-honasa-consumer-grievance-filed-over-fiasco-with-uae-distributor-44047.htm">Read more</a>


Tipplers to raise their bar this festive season, premium liquor in demand

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums. 

<a href="https://www.storyboard18.com/brand-makers/tipplers-to-raise-their-bar-this-festive-season-premium-liquor-in-demand-43964.htm">Read more</a>

W+K shuts Mumbai office; scales back operations, staff

The announcement comes after the agency's chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure. 

<a href="https://www.storyboard18.com/advertising/wk-shuts-mumbai-office-scales-back-operations-staff-44070.htm">Read more</a>


Swiggy eyes elite customers with exclusive 'Rare Club' concierge service

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy's push towards catering to high-net-worth customers ahead of its IPO. 

<a href="https://www.storyboard18.com/brand-marketing/swiggy-eyes-elite-customers-with-exclusive-rare-club-concierge-service-44045.htm">Read more</a>

Beyond the startup hype: The hidden costs of a hustle culture

In India, women are more likely to have or develop a mental health issue than men, as per Aon's report on mental health. 

<a href="https://www.storyboard18.com/how-it-works/beyond-the-startup-hype-the-hidden-costs-of-a-hustle-culture-43343.htm">Read more</a>

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

Big blow to Mamaearth by UAE court | Liquor brands hike ad spends | W+K shuts Mumbai office

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

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Meet The Lifers: Indian CXOs who have stuck to one company for more than three decades

From trainee to CEO, meet the 10 CXOs who have spent decades building and growing their companies, taking the brands to new heights.

<a href="https://www.storyboard18.com/brand-makers/meet-the-lifers-indian-cxos-who-have-stuck-to-one-company-for-more-than-three-decades-43646.htm" rel="noopener" target="_blank">Read More</a>

BCCI AGM: Arun Singh Dhumal, Avishek Dalmiya re-elected to IPL Governing Council

Recommendations of the IPL Governing Council with respect to the player auction cycle 2025-2027 were also approved. This included the provisions of player retentions, right to match, salary cap, etc.

<a href="https://www.storyboard18.com/brand-makers/bcci-agm-arun-singh-dhumal-avishek-dalmiya-re-elected-to-ipl-governing-council-43787.htm" rel="noopener" target="_blank">Read More</a>

HDFC Securities: A 24-year journey of transformation in the Indian financial markets

MD & CEO of HDFC Securities, Dhiraj Relli reflects on the firm's role in India's financial revolution, driven by digitization, regulation, and the rising participation in financial markets.

<a href="https://www.storyboard18.com/brand-makers/hdfc-securities-a-24-year-journey-of-transformation-in-the-indian-financial-markets-43298.htm" rel="noopener" target="_blank">Read More</a>

Ogilvy's Piyush Pandey becomes first Indian to receive the LIA Legend Award

Ogilvy's Piyush Pandey is credited with putting Indian advertising on the world map with over 600 national and international awards to his name. He was the first Asian to chair the Cannes jury in 2004.

<a href="https://www.storyboard18.com/brand-makers/ogilvys-piyush-pandey-becomes-first-indian-to-receive-the-lia-legend-award-43791.htm" rel="noopener" target="_blank">Read More</a>

Rediff.com names Vishal Mehta as new chairman and managing director

Infibeam Avenues' acquisition drives Rediff.com's new leadership, poised to boost digital payments and financial services.

<a href="https://www.storyboard18.com/brand-makers/rediff-com-names-vishal-mehta-as-new-chairman-and-managing-director-43751.htm" rel="noopener" target="_blank">Read More</a>

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Indian CXOs with decades of service | BCCI AGM | HDFC Securities MD interview

Storyboard18 presents FAST FIVE ⬇

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Unilever global media review results in; All six ad holding companies get the FMCG's business

WPP's Mindshare has retained Unilever’s media planning and buying account in key markets, including India. 

<a href="https://www.storyboard18.com/brand-marketing/unilever-global-media-review-results-in-all-six-ad-holding-companies-get-the-fmcgs-business-43632.htm">Read more</a>


MG Motor to launch its merchandise collection in India
The automobile company will first enter the licensed eyewear segment and later expand its merchandise line to include apparel. 

<a href="https://www.storyboard18.com/brand-marketing/exclusive-mg-motor-to-launch-its-merchandise-collection-in-india-43624.htm">Read more</a>

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Cleartrip's bus ridership growth underlines CMO Tavleen Bhatia's contention that while air travel is the core business, hotels and buses are showing very strong growth. 

<a href="https://www.storyboard18.com/brand-marketing/cleartrips-media-spend-grows-by-15-20-with-focus-on-digital-ctv-and-impact-properties-43615.htm">Read more</a>


Ferrero appoints Hamid Touil as India Sub Continent Region Head

Previously, Hamid Touil led Ferrero India as national account manager. 

<a href="https://www.storyboard18.com/brand-makers/ferrero-india-elevates-hamid-touil-to-ceo-43717.htm">Read more</a>

Krishna Khatwani elevated to head of India sales at Godrej Consumer Products Ltd

Celebrating five years at GCPL, Khatwani embarks on a new leadership journey, reinforcing the company's commitment to talent development and strategic growth. 

<a href="https://www.storyboard18.com/brand-makers/krishna-khatwani-elevated-to-head-of-india-sales-at-godrej-consumer-products-ltd-43721.htm">Read more</a>


Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

Unilever’s global media review results | MG Motors merchandise play| Cleartrip media spends up

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

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Swiggy's ad spend drops 26% to Rs 1850 crore in FY2024; to 'cost-effectively' invest in marketing


Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media. 

<a href="https://www.storyboard18.com/advertising/swiggys-ad-spend-drops-26-to-rs-1850-79-crore-in-fy2024-to-cost-effectively-invest-in-marketing-43347.htm">Read more</a>

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

Multiple retail trade associations and federations have written to the Indian government, expressing concerns that the growth of Q-commerce platforms is hurting their retail businesses. 

<a href="https://www.storyboard18.com/how-it-works/q-commerce-is-here-to-stay-retailers-must-upgrade-themselves-says-ceo-of-retailers-association-of-india-43335.htm">Read more</a>


Swiggy IPO: Co-founders Sriharsha Majety, Nandan Reddy remuneration revealed

According to the updated draft red herring prospectus (DRHP) submitted to SEBI on September 26, the CTC for Swiggy co-founders will increase to Rs 3 crore in 2026. 

<a href="https://www.storyboard18.com/brand-makers/swiggy-ipo-co-founders-sriharsha-majety-nandan-reddy-remuneration-revealed-43348.htm">Read more</a>



Sidharth Malhotra takes a bite of Swiggy; invests in IPO-bound food delivery app

Swiggy's upcoming IPO follows a series of successful funding rounds, with investments pouring in from global venture capital giants such as SoftBank Vision Fund, Accel, and Prosus. 

<a href="https://www.storyboard18.com/how-it-works/sidharth-malhotra-takes-a-bite-of-swiggy-invests-in-ipo-bound-food-delivery-app-43259.htm">Read more</a>



Biocon's Kiran Mazumdar-Shaw rings Nasdaq bell for niece's Bicara Therapeutics' Billion-Dollar debut


Kiran Mazumdar-Shaw beams with pride as her niece, Claire Mazumdar, leads Bicara Therapeutics to a successful billion-dollar IPO at Nasdaq. 

<a href="https://www.storyboard18.com/brand-makers/biocons-kiran-mazumdar-shaw-rings-nasdaq-bell-for-nieces-bicara-therapeutics-billion-dollar-debut-43383.htm">Read more</a>

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Swiggy drops ad spends I Retailers' Association on Q-Comm I Salary of Swiggy's founders

Prasar Bharati invites feature film proposals for its soon-to-be-launched OTT

Prasar Bharati is inviting feature film proposals for sourcing from already produced feature films on license fee/royalty by the pubcaster for its digital and linear platforms

<a href="https://www.storyboard18.com/how-it-works/prasar-bharati-opposes-allotment-of-broadcasting-spectrum-to-telcos-43124.htm" rel="noopener" target="_blank">Read More</a>

B4U to face music for airing illegal betting and gambling platform’s ads

B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.

<a href="https://www.storyboard18.com/how-it-works/exclusive-b4u-to-face-music-for-airing-illegal-betting-and-gambling-platforms-ads-43065.htm" rel="noopener" target="_blank">Read More</a>

Prasar Bharati invites programme proposals for upcoming OTT by October 20

Prasar Bharati has invited programme proposals for sourcing already produced programmes on license fee/royalty by the pubcaster for its digital and linear platforms.

<a href="https://www.storyboard18.com/how-it-works/prasar-bharati-invites-programme-proposals-for-upcoming-ott-by-october-20-43102.htm" rel="noopener" target="_blank">Read More</a>

Festive AdEx forecast: E-commerce to dominate spending

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

<a href="https://www.storyboard18.com/advertising/festive-adex-forecast-e-commerce-to-dominate-spending-42924.htm" rel="noopener" target="_blank">Read More</a>

Prasar Bharati opposes allotment of broadcasting spectrum to telcos

The pubcaster has opposed that the broadcasting spectrum in the sub-600 MHz band to be allocated to telecom services.

<a href="https://www.storyboard18.com/how-it-works/prasar-bharati-opposes-allotment-of-broadcasting-spectrum-to-telcos-43124.htm" rel="noopener" target="_blank">Read More</a>

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