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influencer-marketing
INFLUENCER MARKETING
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How it Works
Why stardom no longer guarantees success in Indian cinema?
Brand Marketing
‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers
Brand Marketing
Disney to invest $1 billion in OpenAI as it becomes first major content partner for Sora
Brand Marketing
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Brand Marketing
Influencer marketing sector demands attention: ASCI
Brand Marketing
GCC’s Creator Boom: And Why Brands Can’t Ignore It
How it Works
Explained: Morality Clauses and the New Fault Lines of India’s Influencer Economy
Brand Makers
How influencers redefined condom branding in India
Brand Marketing
Noida influencer’s investigation flags misleading SPF claims by popular Indian sunscreens
How it Works
Chasing scale: What IPOs demand from India’s influencer marketing sector