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influencer-marketing
INFLUENCER MARKETING
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How it Works
Is your favourite influencer real? The blurring lines of authenticity in the age of AI
How it Works
The rise of Influencer Cartels: Gaming the system or just playing smart?
How it Works
From endorsements to enforcement: Telangana's dual strike against betting apps and influencers
Brand Makers
Ranveer Allahbadia row: Are AI or virtual influencers the answer to avoiding scandals and controversies?
How it Works
Finfluencers face 60% decline in brand deal rates, drop in followers as SEBI tightens rules
Digital
SEBI clamps down on finfluencers: Here’s how to pick the right financial advisor for you
Digital
In the race for influence, are talent agencies losing their grip on influencers?
Digital
TECH 2025: Trends that will shape our lives as consumers in the year ahead
Brand Makers
In beauty business, Bollywood stars find profits more elusive than fame
Brand Marketing
Between creativity and compliance: How influencers circumvent ad rules