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influencer-marketing
INFLUENCER MARKETING
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Brand Marketing
From Villages to Viral: When creators put hidden gems on the tour‑ist trail
Advertising
Brands turn risk averse as influencer controversies trigger surge in morality clauses
Advertising
In-game ads emerge as top awareness driver, noticed by 43% of consumers: report
Brand Marketing
Auto creators take the wheel: Influencing purchase funnels and brand strategy
How it Works
Betting on themselves: The rise of India’s moonlighting creators
Brand Makers
Glow around celebrity brands is fading, but the big names still shine
Brand Marketing
Brands turn to AI tools, data audits to tackle fake influencers
Digital
YouTube announces major updates to boost creator earnings and brand partnerships
Digital
IIGC writes to MIB, pushes for inclusion in influencer policy-making process
Digital
TikTok remains banned in India – but what if it returned?