INFLUENCER MARKETING

Quantum Brief

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

Quantum Brief

Olympic and World Champion Neeraj Chopra becomes brand ambassador for JSW Group

JSW Sports – the sporting arm of the JSW Group has had a holistic approach to athlete development.

Brand Makers

Weekly Shorts: Influencer marketing strategies for food and beverage services

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How it Works

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

How it Works

Weekly Shorts: Instagram influencers for this holiday season

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Quantum Brief

Gaming influencers - How would 28 percent GST affect marketing spends on influencers?

Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.

Quantum Brief

Media Buying Fraud to Influencer Marketing Deceit; Need to clean-up, rebuild India's digital marketing ecosystem

The 50,000 crores digital advertising industry needs a common measurement and that is possible only when the industry decides to collaborate on shared codes.

How it Works

Weekly Shorts: Five influencer-brand strategies for maximizing sales

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How it Works

Freedom of speech is fine, it must not cross the line, Sebi chief hits out at finfluencers

Several investigations by Moneycontrol have found these finfluencers associated with broking firms or mutual fund houses, which are SEBI-regulated entities.

Quantum Brief

SEBI, Finfluencers: Should finfluencers be viewed as being similar to media outlets?

The proposed SEBI standards appear to be geared toward SEBI-registered firms, but little thought is given to simplifying registration, writes finfluencer Sharan Hegde.