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Brand Marketing

Bata India targets 800 zero-based merchandising outlets by 2026: Report

How it Works

FRAI leads small retailer protest against tobacco tax hikes in Delhi

Special Coverage

Uniqlo parent Fast Retailing posts 34% jump in Q1 profit on strong demand

How it Works

Explained: Why Zara Never Has Your Size — and Why That Makes You Buy Faster

Brand Marketing

Arvind Fashions takes full control of youthwear unit, buys Flipkart’s 31.25% stake for Rs 135 crore

How it Works

Explained: Why Apple Stores Don’t Feel Like Stores — and Why You End Up Buying Anyway

How it Works

Indian malls set to see over USD 3.5 Bn of capital inflows in next 3 years: ANAROCK

Brand Marketing

Shoppers say discounts matter more than ever as 81% buy when offered a coupon: Study

Brand Marketing

Apple to open its fifth India retail store in Noida on December 11

How it Works

Small retailers under threat as quick commerce surges; FRAI urges ‘Bharat Taxi’-style platform, backs ONDC support

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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