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TAM

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Advertising

Education sector leads print advertising with 17 percent share in Jan–Sep 2025: TAM

Television

Nielsen pushes for collaborative, multi-ratings agency measurement ecosystem in India

Advertising

Radio advertising sees steady growth in Jan–Sept 2025; Maruti Suzuki leads as top advertiser: TAM

How it Works

Next big test for BARC, TAM as Ministry of I&B proposes platform-agnostic ratings across all screens

Advertising

HUL tops TV advertiser list for 2 years running: TAM

Television

Advisory firms must not be barred: TAM pushes for transparent, open ratings system

Advertising

Print ad volumes down by 4% in H1 2025 YoY

How it Works

Shah Rukh Khan tops TV endorsement visibility with 27-hour daily average: TAM

How it Works

From 49 to 14, ICC test championship 2025 sees 71% drop in advertisers: TAM

Television

EXCLUSIVE: TAM to maintain BARC JV Role, sets sights on Big Tech and DPO alliances

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