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Advertising

WPP Consolidates Global Production Operations Into New AI-Driven Unit

How it Works

WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Brand Makers

WPP launches Agent Hub on WPP Open for agentic AI marketing

Agency News

Revenue gaps don’t justify valuation divide in global ad groups: Sir Martin Sorrell

Agency News

IBM calls for global agency review of $330 million media business

Agency News

WPP defers global pay reviews to 2026 as Cindy Rose’s strategic overhaul gathers pace

Agency News

Former WPP Chief Mark Read takes helm at Kantar Media after HIG Capital’s $1.1 billion buyout

Agency News

After Omnicom–IPG mega merger, industry eyes possible WPP–Havas tie-up

Agency News

Ex-GroupM chief sues WPP, alleges GroupM turned client rebates into secret profit centre

Agency News

WPP ropes in McKinsey to steer strategic overhaul amid profit slump

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