Meesho launches social media campaign #WaitNahiVoteKaro

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like "Bhulo nahi, kal vote karo!" and "Aaj delay nahi, vote karo!"

By  Storyboard18May 15, 2024 12:28 PM
Meesho launches social media campaign #WaitNahiVoteKaro
The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

Meesho has launched a social media campaign titled #WaitNahiVoteKaro. The campaign aims to mobilise and empower India's youth to exercise their fundamental right to vote.

One of the key elements of the campaign is the change of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

Moreover, Meesho is leveraging the trending #GRWM reels, meaning 'Get Ready With Me' on Instagram and YouTube Shorts. Collaborating with influencers, they're showcasing the process of preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the "Get Ready With Me" content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibility.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like "Bhulo nahi, kal vote karo!" and "Aaj delay nahi, vote karo!" These timely reminders not only serve as proactive calls to action, urging its consumers to participate in the democratic process but also to contribute to the national voting efforts by amplifying the Meesho-ites’ votes cast during these elections.

Soumitra Choubey, Associate Director, Brand Marketing at Meesho, added, “We are excited to contribute to the General Election 2024 via Meesho's On-App, Social Media and creator ecosystem and have a meaningful impact. Since its launch on May 10, our campaign, #WaitNahiVoteKaro has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”

First Published on May 15, 2024 12:28 PM

More from Storyboard18

Advertising

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Advertising

Google expands AI-driven ads in India, betting on generative search to power growth

Google expands AI-driven ads in India, betting on generative search to power growth

Brand Marketing

Mast or Meh: Knorr, Berger Paints, Lifebuoy - who faded fast and who painted joy?

Mast or Meh: Knorr, Berger Paints, Lifebuoy - who faded fast and who painted joy?

How it Works

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout