‘Modern Family’ star Sofia Vergara appointed as Schwarzkopf's global brand ambassador

The Griselda and Modern Family star will front the Henkel-owned hair care brand’s new campaign, ‘What Story Will You Tell?’

By  Storyboard18Jun 10, 2024 10:01 PM
‘Modern Family’ star Sofia Vergara appointed as Schwarzkopf's global brand ambassador
The German haircare brand said that the campaign "aims to inspire consumers to embrace their true selves and own the story they want to share with the world".

Haircare brand Schwarzkopf has roped in Colombian American actress Sofia Vergara as its global brand ambassador. Additionally, celebrity hairstylist Chris Appleton will also take the spotlight in Schwarzkopf's latest campaign ‘What Story Will You Tell?'

The German haircare brand said that the campaign "aims to inspire consumers to embrace their true selves and own the story they want to share with the world".

“Hair is a powerful form of self-expression. For me, becoming Schwarzkopf’s global brand ambassador is about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to express themselves through their hair," Vergara said in a media statement.

“Colour has always been a really important part of the journey of hair. I'm loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client. That’s why I trust Schwarzkopf, especially for a blonde.” says Chris Appleton when asked about his partnership.

The brand will promote and celebrate this partnership through collaborations on social media, red-carpet appearances, and more.


Tags
First Published on Jun 10, 2024 10:01 PM

More from Storyboard18

Brand Marketing

Mast & Meh: Colgate, Cotton King, Leibherr - which one would you watch on loop?

Mast & Meh: Colgate, Cotton King, Leibherr - which one would you watch on loop?

Brand Marketing

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

How it Works

From budget crunch to global rethink: US tariffs force Indian brands to adapt

From budget crunch to global rethink: US tariffs force Indian brands to adapt

Advertising

Media cartel probe: Ad industry demands revamp at AAAI post CCI raids

Media cartel probe: Ad industry demands revamp at AAAI post CCI raids

Advertising

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

Advertising

EXCLUSIVE: CCI examines emails of former IBDF President K Madhavan, key officials

EXCLUSIVE: CCI examines emails of former IBDF President K Madhavan, key officials

Advertising

CCI raids: Cloned data from GroupM, Dentsu puts Big Tech under scanner

CCI raids: Cloned data from GroupM, Dentsu puts Big Tech under scanner

How it Works

Creative control or creative caution? What’s really driving content choices on Indian OTTs

Creative control or creative caution? What’s really driving content choices on Indian OTTs