Airports have become high-impact brand discovery zones: Praveen Someshwar, MD and CEO Diageo India

Diageo India has unveiled a new milestone for its premium homegrown whisky brand, Godawan, with the launch of an exclusive Godawan Triple Cask edition at Bengaluru Duty Free, located at Kempagowda International Airport.

Announcing the launch on social media, Praveen Someshwar, MD & CEO of Diageo India, described the release as a proud moment for Indian single malts globally - one that is "personal, purposeful, and proudly Indian."

Also Read: Diageo India names HT Media's Praveen Someshwar to succeed Hina Nagarajan as MD & CEO

He noted that the new edition represents a breakthrough in the brand's journey, merging regional artistry with the prestige of rare cask blending to create a collectible expression for global travellers.

Someshwar noted that the new edition represents a breakthrough in the brand's journey, merging regional artistry with the prestige of rare cask blending to create a collectable expression for global travellers.

Crafted at Diageo India's Alwar distillery in Rajasthan, Godawan is inspired by the endangered Great Indian Bustard and aims to embody sustainability and craftsmanship.

Also Read: Praveen Someshwar bids farewell to HT Media, set to lead Diageo India as MD & CEO

The new Triple Cask variant furthers this narrative by offering travellers a unique and distinctly Indian spirit, available exclusively through travel retail.

"Airports have become high-impact brand discovery zones where travellers are more inclined to explore, gift, and trade up," Someshwar said, highlighting the importance of the partnership with Bengaluru Duty Free and Bangalore International Airport Limited (BAIL). "This enables us to meet consumers at moments of discovery, where gifting, collecting, and connections converge."

Also Read: United Spirits appoints Praveen Someshwar as MD & CEO