ITC's Sanjiv Puri calls GST reforms ‘historic’, sees boost for MSMEs and Indian brands

ITC Chairman Sanjiv Puri called India’s new GST reforms a “historic moment,” saying they will make products more affordable, boost consumption, support MSMEs, and strengthen the Swadeshi movement, aligning with the company’s focus on Indian brands and inclusive growth.

By  Storyboard18| Sep 23, 2025 12:14 PM
ITC Chairman and MD Sanjiv Puri (Image: LinkedIn)

ITC Ltd Chairman and Managing Director Sanjiv Puri on Monday hailed the rollout of India’s next-generation GST reforms as a “historic moment,” saying the move will make products more affordable, strengthen domestic industries, and accelerate consumption.

In a LinkedIn post, Puri welcomed Prime Minister Narendra Modi’s announcement of the simplified two-slab GST structure on the eve of Navratri, calling it “far-sighted and pathbreaking” and a step toward building a ‘Viksit Bharat’.

src="https://www.linkedin.com/embed/feed/update/urn:li:share:7375879398543011840" height="1356" width="504" frameborder="0" allowfullscreen="" title="Embedded post">

Puri highlighted that the combined effect of the GST reforms and earlier income tax revisions has put an estimated Rs 2.5 lakh crore of savings in consumers’ hands, which he said will drive a “virtuous cycle of consumption, investment, higher incomes and employment.”

The ITC chief emphasized the reforms’ potential to simplify business operations for millions of value-chain stakeholders, particularly micro, small and medium enterprises, cottage industries and local manufacturers. He also linked the initiative to strengthening the “Swadeshi movement” by supporting the growth of high-quality Indian products.

“At ITC, the credo of ‘Nation First: Sab Saath Badhein’ inspires us to build a future-ready portfolio of Proudly Indian Brands, supported by over 200 factories and 7,500 MSMEs,” Puri wrote, noting that the reforms align with the company’s long-term strategy of integrating social and environmental considerations into business decisions.

He also underlined the principle of “compassionate capitalism,” stressing that enterprises should place people and the planet at the core of their strategies while leveraging opportunities created by policy reforms.

First Published onSep 23, 2025 12:14 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation

Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.