Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, has signed a Memorandum of Understanding (MoU) with Zepto Private Limited to boost early-stage startups in the manufacturing sector through the 'Zepto Nova' innovation challenge.
Under this partnership, the six-month programme will help startups in hardware, IoT, packaging, and sustainable manufacturing move from prototype to market-ready solutions by leveraging Zepto's delivery and digital infrastructure.
Also Read: Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad
Startups will receive mentorship, expert-led workshops, and support from Startup India, with special attention to women-led and Tier II/III ventures.
Zepto plans to integrate more than 100 Indian startups into its supply chain, giving them direct market access and opportunities to showcase their products to a wide customer base.
Speaking on the collaboration, DPIIT Joint Secretary Shri Sanjiv said that support from unicorns is one of the most impactful ways to uplift startups, enabling them to learn from the journey of successful ventures. He also added that market access remains a critical enabler for the success of startups.
The MoU was formalised by DPIIT Director Dr. Sumeet Jarangal and Zepto Co-founder Kaivalya Vohra. Vohra noted that the partnership with DPIIT will support startups in building the future of manufacturing through the Zepto Nova programme.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.