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TVS Motor sales jump 30% in August; Bajaj struggles in domestic market
TVS Motor Company's motorcycle sales registered 30% growth, climbing from 170,486 units in August 2024 to 221,870 units in August 2025
TVS Motor Company's total exports grew 35%, with sales rising from 99,976 units in August 2024 to 135,367 units in August 2025.
TVS Motor Company reported a 30% growth in sales, recording 509,536 units in August 2025 compared to 391,588 units in August 2024. Two-wheeler sales grew 30%, rising from 378,841 units in August 2024 to 490,788 units in August 2025. Domestic two-wheeler sales were up 28%, increasing from 289,073 units to 368,862 units over the same period.
Motorcycle sales registered 30% growth, climbing from 170,486 units in August 2024 to 221,870 units in August 2025. Scooter sales rose 36%, from 163,629 units to 222,296 units.
Electric vehicle sales stood at 25,138 units in August 2025, compared to 24,779 units in August 2024.
The company’s total exports grew 35%, with sales rising from 99,976 units in August 2024 to 135,367 units in August 2025. Two-wheeler exports increased 36%, reaching 121,926 units compared to 89,768 units a year ago. Three-wheeler sales surged 47%, from 12,747 units in August 2024 to 18,748 units in August 2025.
By contrast, TVS competitor Bajaj Auto Limited reported a 12% decline in domestic two-wheeler sales in August 2025. According to a stock exchange filing, the Chetak scooter manufacturer sold 1,84,109 units in the domestic market, compared to 2,08,621 units in the same month last year.
On a month-on-month basis, Bajaj Auto’s two-wheeler sales fell 37.8% to 96,247 units in July 2025. However, its two-wheeler exports rose 25% in August 2025 to 1,57,778 units, against 1,26,557 units in August 2024.
Bajaj Auto’s commercial vehicle segment also recorded growth, with domestic sales rising 7% to 48,289 units in August 2025. CV exports surged 58% to 27,440 units, compared to 17,420 units in the same month last year.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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