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Flipkart Investments Pvt Ltd has sold a 6% stake in Aditya Birla Lifestyle Brands Ltd for about ₹998 crore through a block deal on October 6, according to exchange data. The shares were sold at an average price of ₹136.45 apiece - a discount of nearly 7% to the stock’s closing price on the day.
The transaction attracted robust interest from domestic institutional investors. SBI Life Insurance purchased 1.7 crore shares worth ₹236 crore, Nippon India Mutual Fund bought 1.8 crore shares for ₹241 crore, and ICICI Prudential Asset Management acquired 1.9 crore shares for ₹260 crore, as per exchange data.
Following the sale, Flipkart’s shareholding in Aditya Birla Lifestyle Brands is estimated to have declined to around 19%, down from 25% earlier.
Aditya Birla Lifestyle Brands, a part of the Aditya Birla Group, operates in the premium apparel and lifestyle segment, managing a diverse portfolio across men’s and women’s wear categories.The company posted a profit of Rs 24.06 crore in Q1 FY26 compared to Rs 22.93 crore in the same period last fiscal.
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Aditya Birla Lifestyle Brands' revenue from operations increased from Rs 1,784.47 crore in Q1 FY25 to Rs 1,840.58 crore in Q1 FY26. According to the company, the lifestyle brands grew 6% YoY, with retail and wholesale accounting for a revenue of Rs 1,049 crore and Rs 289 crore, respectively. E-commerce sales declined by 19% to Rs 175 crore in Q1 FY26.
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