Sachin Tendulkar plays gully cricket with locals in Kashmir: MIB's Anurag Thakur pens note

MyGov India shared a video on X, of cricketing legend Sachin Tendulkar, who was on vacation with his family and saw a few locals enjoying a game of gully cricket and decided to join in.

By  Storyboard18| Feb 22, 2024 5:34 PM
The post shared by MyGov India read, “Uniting on the pitch! Cricket legend Sachin Tendulkar spreads the joy of the game in Kashmir. Watch the Match in Heaven!”

Kashmir is the crowning jewel of India. Popularly known as the Switzerland on the east, it is surrounded by snow-capped mountains, lush green valleys, and great people. Of course, like any other state in India, cricket remains a uniting and fun activity.

MyGov India shared a video on X, of cricketing legend Sachin Tendulkar, who was on vacation with his family and saw a few locals enjoying a game of gully cricket and decided to join in.

The post shared by MyGov India read, “Uniting on the pitch! Cricket legend Sachin Tendulkar spreads the joy of the game in Kashmir. Watch the Match in Heaven!”

Union Minister of Information and Broadcasting Anurag Thakur retweeted the post sharing, “Sachin, Cricket, and Kashmir, can there be a better view?”

“Great to see the legend of the game enjoying these priceless moments in the lap of nature, witnessing the winds of change that have swept through Kashmir for good.” He added.

The Union Minister today, has launched online portals of the Central Bureau of Communication (CBC), Registrar of Newspapers of India (RNI) and New Media Wing and Digital Addressable System (DAS) today.

These initiatives collectively mark a significant leap towards a digitized and modernized media landscape in India. The Ministry of Information and Broadcasting reaffirms its commitment to fostering innovation, transparency, and progress in the media sector.

First Published onFeb 22, 2024 5:29 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.