Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom
Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.
Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver in Creative Data Lions. The agency's #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories. Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign
In the 70th edition of the Cannes Lions International Festival of Creativity, India agencies picked a total of 10 Lions across categories like Creative Data, Media, PR, and Social & Influencer. It’s 16 Lions on India’s scoreboard, so far.
Here’s a look at the campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo that were awarded.
Creative Data Lions
Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver Lion in this category. PepsiCo India and its agency partner Leo Burnett India used historical data that the company had through their decade long partnership with farmers. This was used to provide predictive insights to transform traditional Indian agricultural practices to climate-smart algorithmically-mediated practices.
The company and the agency partnered with Cropin, an AgTech provider to create Smart Farm, a real-time monitoring system using satellite-imagery and remote-sensing, an early warning system. These early warnings generated are simplified for farmers as colour codes and shared on their smartphones- empowering them with predictive intelligence. This has helped to reduce farmers’ response time and suggested strategic interventions before they face irreplaceable damage.
The Creative Data Lions celebrate the interplay of ideas and information. It recognises work that has enhanced or has been driven by the creative use, interpretation, analysis or application of data.
Media Lions
Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign. The travel aggregator used a print ad to make consumers rethink their spending approach and urged them to travel the world instead of buying unnecessary things.
Dentsu Creative India got a Bronze in the same category for Mortein’s Suraksha Ka Teeka campaign.
EssenceMediacom India got a Bronze for Whisper’s ‘The Missing Chapter’ campaign.
Mindshare India picked a Bronze for Dove’s ‘Thumbstopping Beauty Biases’ campaign.
PR Lions & Social & Influencer Lions
Leo Burnett India’s #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories.
The agency also got a Bronze Lion for Airtel’s ‘175 Replayed’ campaign in PR category.
Talented picked two Bronze Lions in both PR and Social & Influencer Lions for its ‘Why is this a Swiggy Ad?’ for the food delivery app.
No Indian campaigns won in Creative B2B and Direct Lions.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.