Brand Makers
Dil Ka Jod Hai, Tootega Nahin
Manish Tiwary on Amazon India’s big festive campaign
In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of 'Amazon Se Liya' campaign and how it brings out the brand's purpose.
Manish Tiwary, Country Manager and VP, India Consumer Business, Amazon
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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