Leo Burnett India is on the lookout for a new CEO since its former chief Dheeraj Sinha moved on to join FCB Group India. The grapevine is buzzing with chatter about McCann Worldgroup India's executive director Amitesh Rao who is likely to join the Publcis Groupe-owned Leo Burnett. Rao will fill in Sinha's shoes and is expected to take charge from January, 2024, insiders tell Storyboard18.

Rao has over 25 years of experience across various roles as an adman and a marketer. He worked with agencies like RPG Enterprises, JWT, Rediffusion Y&R, and TBWA India. Rao has also founded two companies, including Nova Gaming Venture. He was instrumental in building the telecom brand MTS in India. Rao was executive director - marketing at MTS.

There's also chatter about a signigicant elevation in the leadership ranks for Rajdeepak Das who currently leads Leo Burnett India as co-CEO, in addition to holding the position of Chair, of the Publicis Groupe South Asia Creative Council. 

<strong>Read more: <a href="https://www.storyboard18.com/brand-makers/is-dheeraj-sinha-joining-fcb-group-exclusive-13632.htm">Is Dheeraj Sinha joining FCB Group?: Exclusive</a></strong>

Is McCann Worldgroup's Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive

Storyboard18 Insider: Amitesh Rao is likely to join the Publicis Groupe-owned creative agency after Dheeraj Sinha quit to join FCB recently.

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Representational image via Unsplash

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Piyush Pandey

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In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

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In conversation with VMLY&R’s Hari Ramanathan

Google chief Sundar Pichai shared his first-ever post on LinkedIn, a platform owned by Microsoft. Pichai shared, "For my first-ever LinkedIn post, I thought I’d share a sneak peek of the Shoreline Amphitheatre stage, as we put some finishing touches on our keynote for Google I/O tomorrow. Can’t wait to see those seats filled with developers from around the world who are building the next generation of AI experiences." 

He added, "Excited to join Demis Hassabis Elizabeth Reid Sissie H. James Manyika and others on stage. We'll share how our Gemini models are bringing breakthrough AI capabilities to people through our products, as well as innovation across safety, research, infrastructure…we’re going to talk about it all. Tune in if you can — 10 a.m. PT tomorrow!" 

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LinkedIn connects the world’s professionals, has more than 1 billion members and has offices around the globe. 

Earlier this month, Microsoft Corp. and LinkedIn released the 2024 Work Trend Index, a joint report on the state of AI at work titled, “AI at work is here. Now comes the hard part.” The research — based on a survey of 31,000 people across 31 countries, labor and hiring trends on LinkedIn, trillions of Microsoft 365 productivity signals, and research with Fortune 500 customers — shows how, just one year in, AI is influencing the way people work, lead and hire around the world. 

Microsoft also announced new capabilities in Copilot for Microsoft 365, and LinkedIn made free more than 50 learning courses for LinkedIn Premium subscribers designed to empower professionals at all levels to advance their AI aptitude.

“AI is democratizing expertise across the workforce,” said Satya Nadella, chairman and CEO, Microsoft. “Our latest research highlights the opportunity for every organization to apply this technology to drive better decision-making, collaboration — and ultimately business outcomes.”

Sundar Pichai's first-ever LinkedIn post: What did the Google boss say?

Firstpost has issued an alert about fraudulent ads involving the misuse of the name and image of its Managing Editor, Palki Sharma by cyber criminals. Individuals have been deceived through false ads on social media, particularly Facebook and Instagram, claiming to offer stock market courses by Palki Sharma.

Bringing attention to the false ads, Palki Sharma posted on X and alerted the users. In her post, she said, “This is a scam. A lot of you have shared these posts with me in the last few days. (Thanks for flagging!) My photos are being misused and such fraudulent ads are being circulated on Facebook. Despite complaints, @Meta has not taken action.”

Palki Sharma does not provide any investment advice or stock market course through WhatsApp or any other social media platform. She is not associated with any group offering stock recommendations or financial advice, and people are urged to exercise caution and report any suspicious activities immediately.

To avoid falling victim to such fraud, it is recommended to ignore advice from unknown sources, verify information from official sources, and maintain secure practices for personal and financial transactions. It is important not to trust any information shared through unofficial channels and sources. In case of any suspicious activity, Firstpost advises people to report it to the appropriate authorities immediately.

For further information and to report fraudulent activities, please visit <a href="https://www.cybercrime.gov.in/">www.cybercrime.gov.in</a> or contact the helpline number – 1930 or the cyber cell of the local police department.

<strong>Link to the post on X:</strong> <blockquote class="twitter-tweet"><p lang="en" dir="ltr">This is a scam. A lot of you have shared these posts with me in the last few days. (Thanks for flagging!)<br>My photos are being misused and such fraudulent ads are being circulated on Facebook. Despite complaints, <a href="https://twitter.com/Meta?ref_src=twsrc%5Etfw">@Meta</a> has not taken action. <a href="https://t.co/B5zkQkDwGH">pic.twitter.com/B5zkQkDwGH</a></p>&mdash; Palki Sharma (@palkisu) <a href="https://twitter.com/palkisu/status/1787546496956596362?ref_src=twsrc%5Etfw">May 6, 2024</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Scam alert! Fake ads impersonating Palki Sharma of Firstpost

Games24x7 announced the elevation of Tridib Mukherjee to the position of Chief Data Science & AI Officer. In his new role, Tridib will continue to drive Games24x7's data-centric approach, leveraging his extensive expertise in data science and artificial intelligence to drive innovation and enhance user experiences.

Having served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years, Tridib played a pivotal role in implementing cutting-edge algorithms and AI-driven solutions that propelled Games24x7 to the forefront of the online gaming industry. Tridib will continue to spearhead data science & AI teams and enable product teams to create personalized and engaging experiences for players.

Commenting on the announcement, Bhavin Pandya, Co-CEO and Co-founder, Games24x7 said, “Our scientific approach to running business really goes all the way back to our inception and has been the primary force behind our success. We are delighted to announce Tridib's promotion to Chief Data Science & AI Officer. With his expertise and the exceptional talent of our AI and data science team, which has grown significantly over the past five years, we've continuously raised the bar when it comes to offering personalised gameplay experiences including responsible gaming.  We are confident that the organization will continue this tradition of innovation under his leadership, and we wish him the very best as he spearheads our data-driven journey to new heights.”

Tridib Mukherjee, now the Chief Data Science & AI Officer, Games24x7 said, “At Games24x7, we have always worked for the players and our operating ethos of 'Science of Gaming' has been the guiding principle behind every decision we make. Over the past six years, I've had the privilege of working alongside an incredibly talented team dedicated to advancing the frontiers of gaming through the lens of data science. And I look forward to many more years of collaboration and innovation as we continue our mission of leveraging technology to create even more engaging and enjoyable gaming experiences for our users.”

With over two decades of experience and a distinguished academic background, including a PhD in Computer Science & Engineering from Arizona State University, Tridib Mukherjee is uniquely positioned to lead Games24x7's data science initiatives to new heights. His prolific record as an author of over 70 research papers and multiple patents in AI and data sciences reflects his deep expertise in artificial intelligence, machine learning, cloud computing, and more. The talented team at Games24x7, along with Tridib's leadership and award-winning contributions, positions the organization to shape the future direction of the industry and deliver unparalleled gaming experiences to its users.

Games24x7 elevates Tridib Mukherjee as Chief Data Science & AI Officer

Unilever's Chief People and Transformation Officer, Nitin Paranjpe, took to LinkedIn to share a story about defying self-doubt and finding unexpected joys in embracing a personal challenge, even if the results are... well, let's just say entertaining.


“I am musically challenged. I struggle with rhythm; I don’t have any natural talent. Around twenty years ago, I decided to test this. I wanted to see, if you are challenged in a particular field, what can you do with effort and discipline,” he said in his post.


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Almost 20 years ago Paranjpe found someone to teach him the keyboard. “If you want to know the outcome of that study, I still play badly. That’s  how I challenged I am,” he said.


But then it was still a win for him because he always thought he wouldn't be able to string together a tune even if he was given the notes. Paranjpe goes on about his tryst with music. 


He didn’t find a lot of success in his learning story but definitely found joy. “Anyone who listens to me today could well say-My god! After so many years you still suck,” he said.


And to that he’d say, “Yeah, and that's okay. You have no idea where I was compared to where I am now.”  Paranjpe ended the note with a profound thought. He said, “What started off purely as a challenge has turned out to be a lot of fun.”


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/hul-appoints-vipul-mathur-as-executive-director-personal-care-takes-over-from-madhusudhan-rao-30619.htm">HUL appoints Vipul Mathur as Executive Director, Personal Care</a> 



Unilever’s Nitin Paranjpe shares an endearing story about his lack of musical talent

The marketing industry plays a dynamic role in influencing consumer behaviour and fostering economic growth. After the grand success of the first two editions of Storyboard18 Visionaries, held in Gurugram and Bengaluru, the program is now gearing up to be in the city of marketing and creative excellence, Mumbai. 


The third edition of Visionaries to be held on Friday, April 26th will witness some of the biggest names in brand marketing come together to celebrate the brilliance of marketing mavens.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/sustainability-at-heart-and-purpose-defines-the-path-diageos-hina-nagarajan-24779.htm">Sustainability at heart and purpose defines the path: Diageo India's Hina Nagarajan</a> 


Storyboard18 Visionaries celebrates luminaries from the world of brands and marketing who have disrupted and revolutionised the way we approach media and advertising. The Visionaries is a one of its kind platform that presents opportunities for the sharpest minds in the business to convene, celebrate excellence and exchange ideas that power growth. It is a night of gala celebration shaping the future of marketing in India.


The city chapters of Visionaries aim to bring together meaningful conversations, spotlighting path-breaking achievements and future gazing strategies.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/storyboard18-visionaries-britannias-varun-berry-shares-leadership-lessons-24840.htm">Storyboard18 Visionaries: Britannia's Varun Berry shares leadership lessons</a> 


The Mumbai event promises to be an evening to remember, with the coming together of iconic leaders and new-age marketers. The event will feature a keynote address by Bharat Puri, CEO, Pidilite Industries and a special address by Santosh Iyer, MD and CEO, Mercedes-Benz India Pvt Ltd. The evening will spotlight leading marketers from a wide-range of brands including HDFC Bank, P&G, Mercedes, Hindustan Unilever, Visa, L'Oreal, Mondelez, Spotify, UltraTech and Mahindra Group, among others. It will also feature engaging conversations with Nishant Kalra, Country Vice President, Salesforce, and MVS Murthy, CMO, Federal Bank, among others. The Visionaries programme for CXOs and executives brings a ringside view into ways of shaping consumer behaviour.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/storyboard18-visionaries-bengaluru-chapter-blockbuster-celebration-of-marketing-brilliance-24771.htm">Storyboard18 Visionaries - Bengaluru chapter: Blockbuster celebration of marketing brilliance</a> 


The Visionaries programme for CXOs and executives provides unparalleled insights of how the best and brightest function in complex times. So, meet us at the point where cutting-edge ideas and visionary leaders who are changing our approach to media, marketing and advertising, converge to power transformation.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/the-visionaries">The Visionaries</a> 


Storyboard18 Visionaries Mumbai Edition is here!: Join the celebration of marketing mavens

The Derma Co., an active ingredient backed skincare brand from Honasa Consumer Limited, marked a milestone of achieving an annual revenue rate of INR 500 crore. "This achievement underscores Honasa Consumers’ capabilities to craft and scale new brands with strategic innovations, delivering exceptional skincare solutions to consumers across India," Honasa Consumer said in a statement. The milestone demonstrate the strength of the brand's on-trend, data-based innovation strategy, the company stated. 

Its focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy, the company added. 

Commenting on this milestone, Varun Alagh, Co-Founder, Chairman and Chief Executive Officer of Honasa Consumer Limited, says “The Derma Co.'s remarkable achievement of INR 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited. Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. This focus on excellence has helped us set new benchmarks across the active ingredient-based skincare segment. At Honasa, we are committed to continue our quest towards fueling our innovations and offer brands that serve the evolving consumer demands.”

Last month, Honasa Consumer Limited, the parent of Mamaearth, also launched ‘Staze’, a colour cosmetic line in a bid to enter the segment currently dominated by the likes of L'Oreal, Lakme, Sugar. “Staze is poised to carve its niche with a distinct emphasis on performance and innovation. We firmly believe that Gen Z consumers, who are seeking value and innovation, and Staze is uniquely positioned to meet and exceed their expectations", said Ghazal Alagh, Chief Innovation Officer, Honasa Consumer Ltd.

Varun Alagh added, “Honasa has always been at the forefront of innovation and being the pioneers in the BPC industry, we recognised a vital opportunity to address the burgeoning demand for innovative yet accessible colour cosmetics. And with the colour cosmetics segment boasting a remarkable CAGR of 12 percent and a substantial size of Rs 15,000 crore, it became evident that there was a gap in the market. These factors paved the way for Staze…”



Mamaearth-maker Honasa Consumer's second brand, The Derma Co., enters the Rs 500 crore ARR club

For Nidhi Mehta, director - finance, GOZOOP Group, Chief Financial Officers’ role extends beyond traditional finance boundaries. They are responsible for the finance and accounting professionals who perform operational functions and services in a strategic advisory role to the CEO and the rest of the C-suite peers. 


In a conversation with Storyboard18, she added, “A CFO's role commands a lot of respect in the ad agency as they advise other department heads, assist them in maximising revenues and controlling expenses without sacrificing customer needs and the agency's reputation.”


Edited Excerpts


<strong>Tell us about your career trajectory and journey. Where and how you started and what got you here.</strong>


I am a chartered accountant by profession. Post my three-year article ship, this is my first corporate job at GOZOOP Group. Years back I had not heard of GOZOOP but there was definitely a vibe when I entered the office for an interview. 


Digital Marketing was a thriving industry then and the core management at GOZOOP was impressive. The job profile offered was perfect and hence, there were no second thoughts. It's been years since that decision and since then there has been no looking back. 


<strong>What led you to join the advertising agency ecosystem in finance? What were your initial impressions and thoughts of the ad agency business?</strong>  


Advertising is always an exciting industry. In this new emerging era, where there is a wave of entrepreneurship and brand building, marketing today plays the most pivotal role for any new business start-up. Digital marketing helps thousands of new business entrepreneurs push boundaries and drive impact. 


<strong>How has the role of a CFO in an ad agency changed over the years? What does the job entail today? Where have you seen the biggest changes in what the role and function mean to the business?</strong> 


The CFO's role is extending beyond traditional finance boundaries and an increasing number of finance leaders view it as a pathway to the CEO position. The modern CFO is aspirational. 


Once mere observers in the boardroom, they are now crafting long-term strategies that ensure organisational stability. They are integral members of the top executive team, possessing a profound understanding of the company's vision. 


<strong>How do other departments and functions in the agency view the role of the CFO and the finance function?</strong> 


A CFO's and finance team's role in an ad agency is viewed as the most challenging role as they oversee the company's financial activities. This includes being responsible for the finance and accounting professionals who perform operational functions and services in a strategic advisory role to the CEO and the rest of the C-suite peers. 


A CFO's role commands a lot of respect in the ad agency as they advise other department heads, assist them in maximising revenues and controlling expenses without sacrificing customer needs and the agency's reputation.


<strong>How has the agency business model evolved? What have been the key changes and disruptions according to you and the impact of these shifts on the ad agency business model?</strong> 


Advertising agencies have evolved by leaps and bounds. It began with a simple printed ad in a newspaper and evolved into radio and television, commercials, billboards and digital advertising in the modern era. Advertising techniques have also become more sophisticated, incorporating psychology and consumer behaviour studies to create persuasive and effective campaigns.

 
<strong>Agencies are facing threats from all places. Is the business model future-ready?</strong> 


It is definitely future-ready as today the focus has shifted from the product to address consumer needs. With the emergence of new technologies and data-driven approaches, agencies can remain indispensable by tapping into this potential. 


However, with the pace of changes happening across the industry, agencies that do not develop a framework and plan for modernising their operational model that's inclusive of AI and technology will likely encounter increased challenges with both client and talent retention. 


<strong>From your observation, do you see any gender inequality or disparity in the finance function across levels? Agency leadership has traditionally been male dominated and advertising was seen as a boys club. Does that hold true for finance as well and the CFOs in advertising?</strong>


Not at all. The finance department at GOZOOP was and is always driven by women leadership. As far as the industry is concerned, there are several factors that lead to one's leadership goal.


<strong>What are the steps ad agencies must take to advance CFOs' role in advertising?</strong>


Agencies should enhance better communication between CFOs and other departmental heads. Regular meetings between them are needed to negotiate and discuss expenses and budgets that are aligned to the company's goals. 


A CFO should be made an integral part of all important decision-making of the agency as finance and marketers think and behave very differently. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets could lead to some amazing outcomes for both the client and the agency.


<strong>What according to you are the biggest threats facing the advertising agency business today?</strong>

In-housing and talent retention are two of the biggest pressures that agencies face today. The threat remains that a brand will bring certain functions in-house, leaving agencies without that business. Brands are in-house because they believe they can do better work in a cheaper, faster and more transparent way. The other big issue is around both recruitment and retention of talent. There has always been volatility for agencies around talent. 


<strong>What are the trends you are currently witnessing in advertising, and what is the role of a CFO in such a scenario?</strong>


The rapid emergence of AI and the increasing role of technology within business operations is the current trend. CFOs should follow a test-and-learn approach where with their ability they are ready to take a smart risk and foresee how certain trends will impact their business. 


They should encourage the team to begin taking steps now to experiment with AI, explore how technology can drive operational value for the business, and help them understand how internal talent is spending their time and how to maximise their value for the business.  


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/managing-your-mind-at-work-and-beyond-isnt-easy-it-takes-a-lot-of-maturity-and-wisdom-says-bajaj-autos-deepika-warrier-16913.htm">Managing your mind at work and beyond isn't easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier</a> 

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

Anupam Mittal, the founder and CEO of People Group and Shaadi.com, and a prominent investor on Shark Tank India, is widely recognized for his strategic investments in renowned startups and unicorn companies such as Ola Cabs, BigBasket, Druva, among others. Mittal is also one of the leading voices to take on big tech firms like Google and Meta, slamming them for their "unfair" monopolistic practices in markets like India. 

On April 9, Meta "arbitrarily" disabled his company's account, prompting Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta's India operations' head Sandhya Devanathan in the post. 

A frustrated Mittal said, "So, shockingly our Meta account was arbitrarily disabled this morning with nobody in the know or able to help, even at our scale. This is the dysfunction of Big Tech & monopolies, something hashtag#cci must take note of. Sandhya Devanathan" 

Netizens chimed in with sympathies and suggestions. Relating to Mittal's frustration users said Meta is "only sale no support" while some urged Mittal to assemble all the Sharks and create their own Made-in-India social media platform like X (formerly Twitter) and Facebook.  

<strong>When Mittal took on Google</strong> 

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies. Among the most prominent voices that spoke out against Google's practices, was Anupam Mittal. 

“Today is a dark day for India Internet,” Mittal said as he came out hitting hard against Google’s action of delisting Indian apps. 

Mittal wrote on X, “Google has delisted major apps from its app store even though legal hearings are underway @CCI_India & @indSupremeCourt Their false narratives & audacity show they have little regard for India. Make no mistake - this is the new Digital East India Co and this #Lagaan must be stopped! Pls RT and #SaveOurStartups”.

<a href="https://www.storyboard18.com/brand-marketing/anupam-mittal-asks-is-google-evil-as-the-battle-between-google-and-indian-app-developers-rages-on-25363.htm">Read more: Anupam Mittal asks, "Is Google evil?", as the battle between Google and Indian app developers rages on</a>

<a href="https://www.storyboard18.com/brand-marketing/interactive-avenues-anupam-mittals-first-investment-as-an-angel-investor-25997.htm">Read more: Interactive Avenues: Anupam Mittal’s first investment as an angel investor</a>



Angry Mittal?: Anupam Mittal "shocked" after Meta disables his company's account

DTDC Express Ltd., a leading express logistics provider in India has elevated Abhishek Chakraborty as its Chief Executive Officer. In his new role, Chakraborty will continue to propel DTDC forward, solidifying its position as a front-runner in the logistics industry with the aim to drive substantial growth and innovation for the company.

Chakraborty said: “Encapsulating our direction of “Building a NextGen DTDC for GenNext DTDCians”,... together we will continue to foster a culture of shared success and excellence.”

Before assuming the role of CEO, Chakraborty led DTDC as Executive Director for 15 years. He played a pivotal role in establishing a strategic partnership between DTDC and Geopost (owned by La Poste). He also spearheaded the DTDC and Amarex partnership and introduced many initiatives like launching the MyDTDC app and introducing DTDCShipAssure™, DTDC’s 100 percent money-back guarantee service that enabled the company to achieve new heights. His strategic leadership expanded the company’s network to 16,000+ partners, serving 96 percent of India’s population and the larger South Asian diaspora globally.

DTDC operates India’s largest physically accessible express logistics Network and has over 16,000+ exclusive channel partners that contribute to its sales and service capabilities.

DTDC Express promotes Abhishek Chakraborty to the CEO position

MakeMyTrip has achieved a significant milestone in its two-decade-long journey by becoming accessible worldwide, the company said in an announcement this week. 

MakeMyTrip has now expanded its reach to over 150 countries, including major travel markets such as the UK, Germany, Japan, Italy, France, and others, besides the US and the UAE. 

“The rigorous standards of compliance and commitment to data protection we have in place for our Indian business helped us transition smoothly towards stringent international compliances,” said Rajesh Magow, co-founder and chief executive officer of MakeMyTrip.

“We are indebted to the trust and affection that we have received from Indian travelers for over two decades and continue to hold ourselves to higher standards and standard operating procedures (SOPs) on a regular basis. Our decision to make MakeMyTrip accessible globally is a result of this very goal – testing our processes against rigorous protocols across the world to enable our travelers to book or modify their travel purchases on the platform without any roadblocks wherever they are geographically,” he said.

MakeMyTrip said the platform has also ensured compliance with various international regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to accomplish this expansion.

Magow added, “Our global accessibility will help us reach the vast Indian diaspora. Importantly, this expansion will enable us to cater to a broader audience, fostering increased inbound travel to India. Our extensive coverage, offering accommodations in more than 2,000 cities, will assist international tourists in discovering the hidden gems of India.”




MakeMyTrip CEO on expansion in 150 countries: Global accessibility will help MMT reach Indian diaspora

Dentsu Group reported Q1 organic growth of -3.7%. The soft start to the year was in line with internal expectations, the Tokyo-headquartered global ad holding company said in a statement. Looking forward, the Group reiterates FY2024 organic growth guidance of c. 1% and margin guidance of c. 15%. The Group continues to expect the recovery in organic growth to be second half weighted, with confidence underpinned by new client wins and the easing of existing headwinds.

Customer Transformation & Technology (CT&T) is reported at 30% of Group revenues, lower yoy given the cyclical downturn within the segment, strength in the media businesses and a realignment of revenues internally into other practise areas as we look to ensure our services and offerings are globally consistent. This had an impact on our revenue ratio and will continue to impact throughout this year.

In 2024, focus remains on internal investments and returning the Group to growth, the company said, adding that the Group continues to accelerate the shift to One dentsu to create a unified global network, further integrating the group’s diverse capabilities. 

Group net revenue JPY 286.4bn (YoY 6.3%, -1.0% at constant currency)
• On a constant currency basis Japan reported 2.3% growth in net revenue in the first quarter, the Americas a decline of -1.4%, EMEA a decline of -4.2% and APAC growth of 0.6%.
• Reported net revenue increased 6.3% with currency positively impacting by JPY 18.1 bn and M&A contributing JPY 9.9 bn.

Group organic revenue decline -3.7%
• Q1 in Japan, organic growth was robust and ahead of expectation with a continued recovery in advertising, double-digit growth in Internet media and a healthy TV spot market. The Americas reported Q1 organic revenue decline of -6.6%, a soft start to the year due to continued cyclical pressures in CT&T, although Q1 results were in line with internal forecasts. EMEA reported organic revenue decline of -9.4%, but with a mixed performance across the region. APAC reported organic revenue decline of -7.1%, in line with expectations with improvements in some markets, including China. 

APAC Q1 organic revenue -7.1%
• APAC ex Japan reported organic decline, although results were ahead of internal forecasts. Media reported momentum in client spend in China. Creative reported a reduction in client spend in a number of markets, but has momentum with client wins in India & China which are yet to impact revenues. India is still impacted by the annualization of client losses in media from Q2 2023. In Southeast Asia, there was a modest improvement in organic growth in Thailand as TV spend continued to resume post government formation in Q3 last year. The Philippines saw continued momentum following strong new business wins at the end of Q4.
The region is on track to deliver forecasted results for the full year with the cycling out of clients lost in 2023 and an easing of comparables into the second half. 

Hiroshi Igarashi, President and Global CEO, Dentsu Group Inc., said, "The first quarter delivered an organic revenue decline of -3.7%, in line with our internal forecasts and leaving us on track to deliver our guidance of c. 1% organic growth for the full year 2024. Our confidence comes from a stronger outlook in the second half of the year. The Group will benefit from momentum in client wins, yet to impact revenues, from cycling out of accounts lost in 2023 and a significant easing of comparables." 

"We believe the future of our industry is driven by client demands for greater integration of services," he said. "Clients are searching for a marketing transformation partner that can deliver true integration of media, dynamic content and data insights via solutions that seamlessly connect brand potential to business impact. This aligns perfectly with our strategy of growing our clients’ businesses through integrated growth solutions." 

Igarashi reiterated, "Our promise to clients is that we are innovating to impact. By simplifying and integrating our offerings into an ecosystem which makes sense to clients, we can continue to push the boundaries of what’s possible through experience and business transformation." 

Dentsu Group's global chief Hiroshi Igarashi stresses on integrated growth solutions

Spice Money has announced the launch of its VIP Program, designed to provide a four-fold exclusive benefit package to its network of 14 lakh Adhikaris. This program is tailored to enhance their experience and drive growth in their businesses. This initiative in the segment is designed to offer premium benefits, personalized assistance, and exclusive earning opportunities, ensuring that high-transacting Adhikaris receive exceptional service, support, and priority attention. 

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This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services. This initiative will lead to the loyalty of Adhikaris, ensuring their commitment to the Spice Money platform through exclusive benefits and additional earning opportunities. Any Adhikari (Merchant) looking to advance within the Spice Money network can join the VIP Program.

<strong>Key Features of the VIP Program:</strong>

·Transactional Benefits: Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

·Care Benefits: VIP Adhikari's will receive special care and support due to their high transaction volumes, ensuring seamless operations and maximizing transactional volumes.

·Discounts on Services & Hardware: The program offers discounts on hardware, including the change of biometric devices as per UIDAI guidelines as an industry-wide change in the ecosystem, leading to a reduction in fraud.

·Personal Benefits: Spice Money is also committed to offering personal benefits such as insurance and scholarships for Adhikari's children, providing a holistic approach for a Nanoprenuer to grow their business

The VIP Program is open to all Adhikaris aspiring to advance in their Spice Money journey. Adhikaris can choose from three levels of subscription plans, Basic, Advance and VIP plans starting at Rs. 199 as an introductory monthly price, tailored to meet varying needs and preferences. 

Dilip Modi, Founder & CEO, Spice Money, said, “The VIP Program is a testament to our commitment to acknowledging and rewarding the outstanding performance of our top Adhikaris. This initiative provides them with a clear pathway to increased earnings and superior services, aligning with our mission of fostering financial inclusion and empowerment in emerging India.”

Kuldeep Pawar, Chief Marketing Officer, Spice Money, said, ”I am thrilled to introduce our VIP Program, another game-changing initiative from Spice Money tailored to elevate the journey of our high-transacting Adhikaris. This program not only recognizes the exceptional performance of our top Adhikaris and rewards it but also enhances their experience with exclusive benefits and personalized services. This initiative highlights our unwavering dedication to empowering our partners and revolutionizing rural banking in India”

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

Titan Raga has announced the launch of its latest campaign, ‘Beautiful Together’ featuring Alia Bhatt.

The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today.

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that's often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives."

"Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message, stated Tithi Ghosh, President and Head of Office, Ogilvy South.

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Disney+ Hotstar has once again collaborated with Kartik Aaryan as he becomes the face for its latest campaign, Free For All, Har Match Har Ball. The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action. 

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement. In his signature style, we see him rallying cricket fans from all nooks and corners, dancing and celebrating to a ‘Free for all’ jingle as he declares that users can watch ‘Har Match Har Ball’ of the upcoming ICC Men’s T20 World Cup for free on the Disney+ Hotstar mobile app. Conceptualized by the Disney+ Hotstar team and directed by Vijay Maurya, the film captures the excitement of the game with its catchy jingle and its significance in the lives of Indians as they come together to revel and cheer for Team India. To top it off, Irfan Pathan and Sanjay Manjrekar are also seen playing cameos in the film.

“Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We're thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign," said a Disney+ Hotstar spokesperson.

Kartik Aaryan said, "Cricket isn’t just a sport for me; it’s a lifelong passion. I lived and breathed every moment of the ICC Men’s Cricket World Cup 2023 and look forward to watching Team India excel in the upcoming ICC Men’s T20 World Cup 2024. Super thrilled to collaborate with Disney+ Hotstar again, ensuring that the cricket fans know that they can enjoy the tournament for free on mobile."

The first match will take place between USA and Canada on June 2, 2024 at 6:00 AM IST. The ninth edition of the tournament will be hosted by West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.

Disney+ Hotstar collaborates with Kartik Aaryan for 'Free For All, Har Match Har Ball'

Praful Akali, Managing Director and Founder, Medulla and Ashish Khazanchi, Founder and Chief Creative Officer, Enormous, join as Jury Chairs for Health category and Still Print category respectively, at The Abby Awards 2024 Powered by One Show.

Akali is among the most awarded healthcare creative professional globally since 2015. He has had close to 50 shortlists and over 20 awards including a Grand Prix at the leading global awards Lions Health, Clio, Global, London Festival, and Spikes.

As one of the few creatively renowned professionals that has also worked as a client, last at Pfizer, Praful demonstrates how creativity and effectiveness work together.

In 2016, the Last Words campaign was published in the Gunn Report as one of the only 15 campaigns globally that won a gold at the Lions and at a marketing effectiveness awards show like the Effies. In 2017, Medulla repeated the feat with Last Laugh work which won a Grand Prix at Clio and two Gold at the APAC Effies.

Akali has led Medulla to win the Healthcare Agency of the Year in 2016 at Cannes Lions. Medulla has been the only agency globally to feature in the top three agencies of the year, each of the first three years of the Lions Health. Medulla is also the only healthcare specialist agency in the list of World’s Leading Independent Agencies 2018.

Praful has served as a jury member at Cannes Lions, LIA, Clio, Effies and the Global awards. He has been a speaker at Cannes and other forums and his opinion pieces have appeared in several advertising and business publications.

In 2018, he spoke on the motto of Lion’s Health, life-changing creativity on the Lions Health Inspiration stage.

Ashish Khazanchi, Founder and Chief Creative Officer, Enormous has been appointed Jury Chair of Abby Awards 2024 powered by One Show in Still Print category.

Khazanchi, has worked in most of the major agency networks, and on some of the biggest global and Indian brands. He has taken Enormous from a startup to one of the leading independent creative agencies in the country. Ashish led Enormous to become the first independent agency to win a Grand Effie in the country this year.

Prior to this, Khazanchi, was the National Creative Director, at Publicis Ambience. An MBA graduate from IIM Bangalore with over 30 years in advertising, he has created the iconic Jingalala campaign for Tata Sky and many others.

 He has won over 300 awards with many international ones like the One Show, D&AD, Spikes and Cannes.

Ashish has held leadership roles in agencies like Y&R, Ogilvy, McCann and Publicis.

Praful Akali and Ashish Khazanchi appointed as Jury Chairs for Abby Awards 2024

Meesho has launched a social media campaign titled #WaitNahiVoteKaro. The campaign aims to mobilise and empower India's youth to exercise their fundamental right to vote.

One of the key elements of the campaign is the change of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

Moreover, Meesho is leveraging the trending #GRWM reels, meaning 'Get Ready With Me' on Instagram and YouTube Shorts. Collaborating with influencers, they're showcasing the process of  preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the "Get Ready With Me" content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibility.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like "Bhulo nahi, kal vote karo!" and "Aaj delay nahi, vote karo!" These timely reminders not only serve as proactive calls to action, urging its consumers to participate in the democratic process but also to contribute to the national voting efforts by amplifying the Meesho-ites’ votes cast during these elections.

Soumitra Choubey, Associate Director, Brand Marketing at Meesho, added, “We are excited to contribute to the General Election 2024 via Meesho's On-App, Social Media and creator ecosystem and have a meaningful impact. Since its launch on May 10, our campaign, #WaitNahiVoteKaro has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”

Meesho launches social media campaign #WaitNahiVoteKaro

The Delhi High Court has restrained Hindustan Unilever from engaging in marketing or advertising activity of comparing its 'Ponds' products with 'Nivea' products—either expressly or by implication or association, through sales representatives in various malls in the national capital and Gurugram.

“The Court is of the opinion that the impugned activity undertaken by the defendant choosing to compare plaintiff's 'Nivea' products (either expressly or by implication or association) and defendant's products, especially those under the trademark 'Ponds', are prima facie misleading and disparaging, and cause irreversible prejudice to plaintiff,” said Justice Anish Dayal. He observed that the activity amounts to disparagement or denigration of the latter's products or business.

The order was passed on the back of an interim injunction application filed by Beiersdorf AG, the company manufacturing Nivea products, in its suit against HUL.

As per the plaintiff, sales representatives of HUL would apply cream from the “blue tub” on the skin of the walk-in customers on one hand and Ponds product on the other hand- would then use a magnifying glass in an attempt to assure the customers that blue tub product left an oily residue on their skin as compared to Ponds Super Light Gel. To this, Justice Dayal observed that prima facie, the colour blue was certainly associated for years with the plaintiff's product 'NIVEA', which has achieved distinctiveness and has become popular.

“Plaintiff claiming exclusivity in this colour is not the issue, however, the use by defendant in the impugned activity of a blue colour tub is too much of a coincidence to ignore. The allusion seems to be to the distinctive blue colour used by plaintiff,” the court said.

It further said that there was no reason why HUL could not have used a heavy cream in a different colour tub in order to compare.

Additionally, on puffery and disparagement, the court observed that the law relating to advertisements in any form whether print, digital, or TVC will extend to in-mall marketing campaigns as well. The court reasoned that ultimately, in-mall marketing campaigns it is a method of promotion and marketing of a company's product to a consumer, in a much more personalised and interactive set-up.


Integral Ad Science announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season.

“As election season intensifies, marketers must be increasingly mindful of the content that they run adjacent to, which could range from misinformation to undesirable subject matter that may not be brand safe or suitable,” said Lisa Utzschneider, CEO of IAS. “The IAS Election Lab is committed to using the power of data science to help brands navigate the risks and opportunities that the elections will bring and provide actionable insights to ensure marketers can focus on performance.”

The IAS Election Lab’s tentpole research addresses marketers’ concerns as we enter the election season, including how to avoid misinformation and controversial content around Super Tuesday and other political events, while continuing to effectively reach engaged audiences and maintain brand reputation.

<strong>Highlights From The IAS Election Lab Research Include:</strong>


News-related misinformation appears to rise in conjunction with high-profile news events. This year, traffic peaked two days before Super Tuesday, marking a threefold increase compared to the Q1 volume rate.

Ads adjacent to risky political party content had a 66% lower success rate and a 29% higher, or $0.82 increase, in cost per conversion. Similarly, ads adjacent to news-related misinformation had a 53% lower success rate and an 8% higher, or $0.23 increase, in cost per conversion.

After tracking the volume of negative sentiment political party impression traffic throughout Q1 2024, the IAS Election Lab found that traffic spiked in tandem with salient political events — including Super Tuesday.

During the 2020 presidential election, IAS observed that more than three in four consumers believed online advertising would play an important role in determining the outcome of the election.

Integral Ad Science announces launch of IAS Election Lab ahead of 2024 global elections

Sleepwell, a mattress brand has launched a campaign this Mother’s Day called #SleepwellMom. Derived from the brand philosophy - there is comfort in comforting others, the campaign pays ode to moms who lose their sleep in the pursuit of raising their children.


Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation. The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’ 
 

Speaking about the campaign, Nilesh Mazumdar, chief executive officer at Sheela Foam, said, “With #SleepwellMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign, we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones."


Sameer Sojwal and Nilay Moonje, executive creative directors at Sideways said, “Nothing brings out the brand philosophy of empathy like the care of a mother. So we thought why not say that she needs the same from us, with a poetic touch? That’s why we chose Manav Kaul, as him being a prolific writer and actor, the subtleties of the emotion came out really well.”


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-marketing/bajaj-rolls-out-a-cgi-video-for-its-air-coolers-range-31463.htm">Bajaj rolls out a CGI video for its air coolers range</a> 


Manav Kaul pays tribute to mothers through Sleepwell's new campaign

BAJAJ, a consumer appliance brand, has released a CGI video, an extension of the ongoing multi-media campaign for its air cooler range. 

Set in Delhi's Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street, stated the company. While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. 


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Devika Sachdev, head of advertising and brand management at Bajaj Electricals Limited says, "At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today's generation in an engaging manner. Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.”


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/is-cgi-in-advertising-becoming-an-overkill-17098.htm">Is CGI in advertising becoming an overkill?</a> 

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