L’Oréal India appoints Saloni Shah as chief digital and marketing officer
Saloni Shah will be responsible for steering the company's digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.
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L’Oréal India announced the appointment of Saloni Shah as the chief digital & marketing officer (CDMO). In the new role, Shah will be responsible for steering the company's digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.
Shah succeeds Gaurav Anand, who has moved on to pursue other career opportunities.
Aseem Kaushik, managing director, L’Oréal India, said that consumer expectations have shifted dramatically as they count on immersive and unique purchasing experiences, with direct access to brands.
“We must fulfill this need with our cutting-edge innovations and technology. With Saloni’s holistic experience across digital and media and close to a decade-long association with L’Oréal, I’m confident that she is best placed to further accelerate our digital transformation journey in India,” he added.
Shah joined L’Oréal in December 2013 as media manager for Consumer Products Division (CPD) and was elevated to digital & marketing manager for Garnier, where she spent three years before taking on the role of head – digital marketing for CPD in 2021.
In 2022, she moved to the CDMO team taking charge of leading the Media Services Centre of Excellence with a focus on four key areas – O+O media, advocacy, audience design & partnerships for L’Oréal India.
Speaking about her new role, Shah said, “India is the next big frontier for L’Oréal Groupe, with a steadfast focus on cutting-edge product innovation, consumer acquisition, and beauty tech. Today, the CDMO team delivers stellar O+O consumer experiences across all our channels and at the same time provides industry-first digital practices for higher business performance. I am excited to take on this responsibility and drive a strong growth story for L’Oréal India.”
L’Oréal India has been present in the country as a wholly-owned subsidiary of L’Oréal S.A. since 1994. The company is present in all distribution channels with 16 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New-York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Cheryl’s Cosmeceuticals); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Diesel, Mugler & Azzaro).
