Ather CEO reacts to Bengaluru groom arriving at wedding on electric bike

This quirky way of arriving to the wedding in an electric bike caught the attention of Ather CEO Tarun Mehta

By  Storyboard18May 15, 2024 6:15 PM
Ather CEO reacts to Bengaluru groom arriving at wedding on electric bike
A Bengaluru groom caught attention of many for arriving at his wedding after coming to the location on an Ather Rizta electric bike.

A Bengaluru groom caught attention of many for arriving at his wedding after coming to the location on an Ather Rizta electric bike.

This quirky way of arriving to the wedding in an electric bike caught the attention of Ather CEO Tarun Mehta. He shared a video and a photo of the man arriving in the bike and how Ather played a role in him arriving at the location on time.

Mehta's post saw a lot of replies, many of whom said that it was typical of someone in Bengaluru to come up with something as unique as this. "Only a Bangalore boy can do this," one user wrote.

"Tell me you're from Bengaluru without telling me you're from Bengaluru lmao," another user wrote.

The Ather "Rizta" was launched in April. According to Mehta, the firm was working towards manufacturing a family scooter since 2019.

First Published on May 15, 2024 6:15 PM

More from Storyboard18

Brand Makers

'She taught me purpose': How Priya Nair’s mother shaped HUL’s first woman CEO

'She taught me purpose': How Priya Nair’s mother shaped HUL’s first woman CEO

Brand Makers

Who is Priya Nair - the first-ever female CEO and MD of HUL?

Who is Priya Nair - the first-ever female CEO and MD of HUL?

Brand Marketing

Range Rover unveils new logo ahead of electric SUV launch

Range Rover unveils new logo ahead of electric SUV launch

Brand Marketing

Meta faces French antitrust heat over alleged ad market dominance

Meta faces French antitrust heat over alleged ad market dominance

How it Works

BCCI rejects Champak Magazine's offer to settle IPL robotic dog trademark dispute

BCCI rejects Champak Magazine's offer to settle IPL robotic dog trademark dispute

Brand Marketing

Days after axing thousands of jobs, Microsoft says AI helped save over $500 million

Days after axing thousands of jobs, Microsoft says AI helped save over $500 million

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Brand Marketing

Zepto to raise $450-$500 million from existing investor, valuation likely to surge to $7 billion

Zepto to raise $450-$500 million from existing investor, valuation likely to surge to $7 billion