Ather CEO reacts to Bengaluru groom arriving at wedding on electric bike

This quirky way of arriving to the wedding in an electric bike caught the attention of Ather CEO Tarun Mehta

By  Storyboard18May 15, 2024 6:15 PM
Ather CEO reacts to Bengaluru groom arriving at wedding on electric bike
A Bengaluru groom caught attention of many for arriving at his wedding after coming to the location on an Ather Rizta electric bike.

A Bengaluru groom caught attention of many for arriving at his wedding after coming to the location on an Ather Rizta electric bike.

This quirky way of arriving to the wedding in an electric bike caught the attention of Ather CEO Tarun Mehta. He shared a video and a photo of the man arriving in the bike and how Ather played a role in him arriving at the location on time.

Mehta's post saw a lot of replies, many of whom said that it was typical of someone in Bengaluru to come up with something as unique as this. "Only a Bangalore boy can do this," one user wrote.

"Tell me you're from Bengaluru without telling me you're from Bengaluru lmao," another user wrote.

The Ather "Rizta" was launched in April. According to Mehta, the firm was working towards manufacturing a family scooter since 2019.

First Published on May 15, 2024 6:15 PM

More from Storyboard18

Brand Marketing

Unilever backs women’s football as official sponsor of UEFA Women's EURO 2025

Unilever backs women’s football as official sponsor of UEFA Women's EURO 2025

Brand Marketing

CDAC-Noida and LEGO India join forces to boost India's electronic toy industry

CDAC-Noida and LEGO India join forces to boost India's electronic toy industry

Brand Marketing

Apple set to reveal iPhone SE 4 with full-screen display, powerful A18 chip next week

Apple set to reveal iPhone SE 4 with full-screen display, powerful A18 chip next week

Brand Marketing

Meta rolls out AI-driven tools to revolutionize ad campaign performance

Meta rolls out AI-driven tools to revolutionize ad campaign performance

Brand Marketing

DTDC enters rapid commerce, launches 2-4 hour & same-day delivery with first dark store in Bengaluru

DTDC enters rapid commerce, launches 2-4 hour & same-day delivery with first dark store in Bengaluru

How it Works

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Brand Marketing

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Brand Marketing

ITC's profit rises to Rs 5,638.25 cr in Q3 FY25, hotel biz witnesses 14.6 YoY growth

ITC's profit rises to Rs 5,638.25 cr in Q3 FY25, hotel biz witnesses 14.6 YoY growth